In Montechia di Crosara, Verona, on 5 March at 8.30 p.m., the spotlight will be on the cherry sector: varietal innovation, cherry orchard management, defence and the market.
The cherry sector is going through a period of great renewal at global level in all components of the production process and marketing.
For the fruit of paradise, a real revolution is underway, supported by markets and consumption, thanks not only to the availability of new, better performing varieties and rootstocks with controlled vigour, but also to the innovations proposed in the management of modern cherry orchards and the defence tools currently available, all with multifunctional approaches aimed at improving the sustainability and quality of cherry production.
Some marketing strategies implemented at national and global level to maximise producers' results and enhance the value of cherry production will also be analysed. A rigorous approach to all supply chain processes allows access to market segments that guarantee better results, more sustainable for producers and a more stable presence on the markets.
All this will be discussed at the conference organised by the Montecchia Cherry Market, with the patronage of the Municipality of Montecchia, the Italian Federation of Agricultural and Forestry Doctors and the Val d'Alpone Cherry Association.
For further information download the poster
24 May 2024
One of the main challenges cherries face during the journey is dehydration, which leads to loss of firmness and browning of the pedicel. In addition, the metabolism of the fruit accelerates its senescence, deteriorating the final condition of the fruit.
14 Feb 2025
In the Parsada programme, financed by the French Ministry of Agriculture, several complementary levers have been identified. But these levers must be combined. It is not a question of applying isolated solutions, but of developing technical routes adapted to each situation.
05 Sep 2025
In frozen fruit B2B, the right balance between sweetness and acidity is essential: it shapes taste, formulations, compliance, and supply stability. A poor choice may lower consumer acceptance, raise costs, and undermine competitiveness in highly demanding international markets.
05 Sep 2025
Russia leads Europe in cherry production. A study reveals how targeted nitrogen and potassium inputs boost yield and quality while protecting the soil. Learn the optimal thresholds for efficient and sustainable cherry farming in the Russian steppe region.
