In Montechia di Crosara, Verona, on 5 March at 8.30 p.m., the spotlight will be on the cherry sector: varietal innovation, cherry orchard management, defence and the market.
The cherry sector is going through a period of great renewal at global level in all components of the production process and marketing.
For the fruit of paradise, a real revolution is underway, supported by markets and consumption, thanks not only to the availability of new, better performing varieties and rootstocks with controlled vigour, but also to the innovations proposed in the management of modern cherry orchards and the defence tools currently available, all with multifunctional approaches aimed at improving the sustainability and quality of cherry production.
Some marketing strategies implemented at national and global level to maximise producers' results and enhance the value of cherry production will also be analysed. A rigorous approach to all supply chain processes allows access to market segments that guarantee better results, more sustainable for producers and a more stable presence on the markets.
All this will be discussed at the conference organised by the Montecchia Cherry Market, with the patronage of the Municipality of Montecchia, the Italian Federation of Agricultural and Forestry Doctors and the Val d'Alpone Cherry Association.
For further information download the poster
28 Mar 2024
The aid is coming after the USDA granted a request for a federal disaster declaration. The decision means that farmers in 22 Washington counties and six Oregon counties are eligible for emergency loans of up to $500,000 each.
17 May 2024
The German LFP selections, including the promising varieties KIR VULCANO®, KIR LAMOUR® and KIR ROSSO® have a harvest period between Regina and up to 2 weeks after staccato. They have already established themselves in Chile and will bear their first fruit in the 2024/25 season.
18 Apr 2025
A Romanian study explores the link between sweet cherry cracking and fruit quality factors such as weight, firmness, and pH. Findings provide actionable insights for enhancing cultivar resistance and supporting cherry growers in challenging climates.
18 Apr 2025
A groundbreaking agrivoltaic pilot project in Germany installs lightweight solar panels over cherry orchards using existing weather protection systems—maximizing land use, preserving fruit yields and offering a replicable, sustainable model for smart farming across Europe.
