Conference on cherry orchards innovation in Verona on 5 March

16 Feb 2024
956

In Montechia di Crosara, Verona, on 5 March at 8.30 p.m., the spotlight will be on the cherry sector: varietal innovation, cherry orchard management, defence and the market.

The cherry sector is going through a period of great renewal at global level in all components of the production process and marketing.

For the fruit of paradise, a real revolution is underway, supported by markets and consumption, thanks not only to the availability of new, better performing varieties and rootstocks with controlled vigour, but also to the innovations proposed in the management of modern cherry orchards and the defence tools currently available, all with multifunctional approaches aimed at improving the sustainability and quality of cherry production.

Some marketing strategies implemented at national and global level to maximise producers' results and enhance the value of cherry production will also be analysed. A rigorous approach to all supply chain processes allows access to market segments that guarantee better results, more sustainable for producers and a more stable presence on the markets.

All this will be discussed at the conference organised by the Montecchia Cherry Market, with the patronage of the Municipality of Montecchia, the Italian Federation of Agricultural and Forestry Doctors and the Val d'Alpone Cherry Association.

For further information download the poster


Cherry Times - All rights reserved

What to read next

Maersk and University of Chile collaborate on controlled atmosphere study to improve exports

Post-harvest​

30 Apr 2024

The objective is to evaluate the impact of the technology in lengthening container transit times by combining controlled atmosphere with Tres Castillos macroperforated bags, thus enabling proper gas management and ensuring optimal moisture for the cherries.

Three new varieties from Battistini Vivai to optimise profitability

Varieties

27 Feb 2025

Battistini Vivai offers Giant Red, Royal Helen and Ferdouce. Three cherry varieties with different ripening times to optimise profitability, quality and resistance.

In evidenza

Penny Measham appointed as new CEO of Cherry Growers Australia: expert leadership for cherries

Production

09 May 2025

Cherry Growers Australia appoints Penny Measham as new CEO from May 12, 2025. With an international background, she will confidently lead the cherry sector towards new goals, boosting global presence and strongly supporting local Australian growers.

Why Spanish cherries are conquering China: luxury, health and booming market

Markets

09 May 2025

Spanish cherries are conquering China as a symbol of luxury and prosperity. Thanks to e-commerce, emotional marketing, premium quality, rising demand, social media, and packaging, Spain has a unique chance to stand out in China’s highly competitive fresh premium cherry market.

Tag Popolari