In Montechia di Crosara, Verona, on 5 March at 8.30 p.m., the spotlight will be on the cherry sector: varietal innovation, cherry orchard management, defence and the market.
The cherry sector is going through a period of great renewal at global level in all components of the production process and marketing.
For the fruit of paradise, a real revolution is underway, supported by markets and consumption, thanks not only to the availability of new, better performing varieties and rootstocks with controlled vigour, but also to the innovations proposed in the management of modern cherry orchards and the defence tools currently available, all with multifunctional approaches aimed at improving the sustainability and quality of cherry production.
Some marketing strategies implemented at national and global level to maximise producers' results and enhance the value of cherry production will also be analysed. A rigorous approach to all supply chain processes allows access to market segments that guarantee better results, more sustainable for producers and a more stable presence on the markets.
All this will be discussed at the conference organised by the Montecchia Cherry Market, with the patronage of the Municipality of Montecchia, the Italian Federation of Agricultural and Forestry Doctors and the Val d'Alpone Cherry Association.
For further information download the poster
10 Nov 2023
According to Giovanni Lobos, researcher at INIA, the objective of the activity was to show the progress and status of segregants that could become possible varieties that are adapted to the climate of the Coquimbo Region or other early areas of the country.
07 Jan 2025
A genetics company and Oregon State University have released sterile males of Drosophila suzukii that have been genetically modified not to reproduce. The idea is that they will one day mate by laying non-viable eggs, thus causing the pest's population to collapse.
30 Jun 2025
In Lebanon, cherry farmers and agri-SMEs from the Bekaa Valley and Mount Lebanon are receiving ILO-supported training to meet EU compliance standards. The initiative aims to boost certification, strengthen value chains, and improve access to international export markets.
30 Jun 2025
Jealous Fruits forecasts an excellent 2025 cherry season in British Columbia: harvest begins in July with premium varieties like Regina, Sovereign, and Kordia. A 30–35% increase in late-season production is expected thanks to ideal growing conditions throughout the season.
