In Montechia di Crosara, Verona, on 5 March at 8.30 p.m., the spotlight will be on the cherry sector: varietal innovation, cherry orchard management, defence and the market.
The cherry sector is going through a period of great renewal at global level in all components of the production process and marketing.
For the fruit of paradise, a real revolution is underway, supported by markets and consumption, thanks not only to the availability of new, better performing varieties and rootstocks with controlled vigour, but also to the innovations proposed in the management of modern cherry orchards and the defence tools currently available, all with multifunctional approaches aimed at improving the sustainability and quality of cherry production.
Some marketing strategies implemented at national and global level to maximise producers' results and enhance the value of cherry production will also be analysed. A rigorous approach to all supply chain processes allows access to market segments that guarantee better results, more sustainable for producers and a more stable presence on the markets.
All this will be discussed at the conference organised by the Montecchia Cherry Market, with the patronage of the Municipality of Montecchia, the Italian Federation of Agricultural and Forestry Doctors and the Val d'Alpone Cherry Association.
For further information download the poster
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In situ measurements were conducted in a sweet cherry orchard at the IONIA Sweet Cherry Farm, Ficksburg, South Africa. The study estimated evapotranspiration by combining a simple surface energy balance model with remote sensing data.
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Research has examined the impact of using cherry juice and pomace in beer. The results of chemical analyses show that the addition of these elements increases the concentration of phenolic compounds in beers and consequently also the antioxidant activity.
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For an in-depth look at the topics of varietal innovation and modern commercial development strategies for new cherry varieties, Stefano Lugli of Cherry Times interviewed James Calissi, owner of Calissi Farm, a company specialising in nursery and management of new varieties.
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Specialists agree that the new varieties have great potential. However, ‘we have to keep working,’ says Walter Masman. ‘It is essential that growers know the specific characteristics of each variety and handle them appropriately.’
