In Montechia di Crosara, Verona, on 5 March at 8.30 p.m., the spotlight will be on the cherry sector: varietal innovation, cherry orchard management, defence and the market.
The cherry sector is going through a period of great renewal at global level in all components of the production process and marketing.
For the fruit of paradise, a real revolution is underway, supported by markets and consumption, thanks not only to the availability of new, better performing varieties and rootstocks with controlled vigour, but also to the innovations proposed in the management of modern cherry orchards and the defence tools currently available, all with multifunctional approaches aimed at improving the sustainability and quality of cherry production.
Some marketing strategies implemented at national and global level to maximise producers' results and enhance the value of cherry production will also be analysed. A rigorous approach to all supply chain processes allows access to market segments that guarantee better results, more sustainable for producers and a more stable presence on the markets.
All this will be discussed at the conference organised by the Montecchia Cherry Market, with the patronage of the Municipality of Montecchia, the Italian Federation of Agricultural and Forestry Doctors and the Val d'Alpone Cherry Association.
For further information download the poster
30 Oct 2025
In Chile, a new cherry pulp burger cuts fat by up to 16% while adding value to fruit excluded from exports. Developed by a university team, the project blends innovation, sustainability, and waste recovery into a product for health-conscious consumers and emerging markets.
06 May 2024
‘The cherries of the southern hemisphere are us,’ says Claudio Vial, general manager of the cherry exporter Ranco Cherries, who provides information on the increase in Chilean cherry production (+37%), to reach around 130 million tonnes in 2027.
16 Feb 2026
Technical guide to sweet cherry rootstocks in the Pacific Northwest, comparing Gisela, Krymsk, Mazzard, Mahaleb and Corette for vigor control, yield efficiency, planting density, disease tolerance and adaptation to Oregon and Washington conditions, with detailed tables and practi
16 Feb 2026
Drosophila suzukii threatens soft fruit production in Africa. Research on Metarhizium anisopliae highlights the strong performance of isolate ICIPE 78, showing rapid mortality, horizontal transmission and fly attraction, offering sustainable pest control strategies.
