European funds support the Valle del Jerte PDO cherry initiative

13 Dec 2024
482

The Consejo Regulador of the D.O.P. Cereza del Jerte and one of its certified companies, the Agrupación de Cooperativas del Valle del Jerte, have benefited from a grant from the European aid program for the promotion of agricultural and food products under the quality schemes in the Autonomous Community of Extremadura, within the framework of the PAC 2023-2027 Strategic Program.

This initiative made it possible to fund the campaign “Las Insuperables del Jerte.” Additionally, it contributed to the dissemination through various channels and media of the spot “Ciliegie o Picotas?”, focused on the differentiation of cherry varieties produced in the Jerte Valley and protected by the DOP Cereza del Jerte. Furthermore, it launched the actions of the “Las Insuperables del Jerte” campaign on social networks and in gastronomic events.

Funding of the “Las Insuperables del Jerte” Campaign

Specifically, our Control Organization received a grant of €63,515.08, and the Agrupación de Cooperativas Valle del Jerte S.C.L. received €7,422.80. Consequently, the support for the promotion of products certified by the DOP Cereza del Jerte amounts to €70,937.88. The PAC 2023-2027 Strategic Program is co-financed by the European Agricultural Fund for Rural Development (EAFRD) and the Regional Government of Extremadura (Decree 79/2023 of July 26, DOE nº 168 of 08/31/2023).

Image 1: The promotional campaign states, "Here come the unbeatable Picotas of Jerte. Hurry, they won't last!"

The purpose of the aid is to promote the production and marketing of agri-food products of differentiated quality through communication, promotion, and advertising actions.

The objective is to increase consumer awareness of the product and encourage the purchase of certified products. To this end, in addition to disseminating the spot through a communication campaign on online media, television, and public screens, the DOP Jerte Cherry carried out numerous promotional activities targeted at opinion leaders and end consumers. Video collaborations with opinion leaders and influencers were created, and tastings, public presentations, and product samples were sent out.

Additionally, the new corporate image of the DOP Jerte Cherry was launched, along with a redesign and update of the website www.cerezadeljerte.org. In this context, various promotional materials were also created for distribution, such as agendas, bookmarks, tasting boxes, and more.

Source: Cereza del Jerte
Image: Cereza del Jerte


Cherry Times - All rights reserved

What to read next

A smartphone is now enough to diagnose cherry diseases

Crop protection

23 Jul 2024

Three separate methodologies, namely the YOLOv8s, RtmDET MM Detection and DETR Transformer algorithms, were trained on the generated hybrid dataset and compared with each other. The YOLOv8s algorithm showed the best performance as a result of the training.

ANA Chile® shows promising early cherry varieties in the northern area

Events Varieties

21 Nov 2023

The first part of the event took place at the Hotel Limarí, where consultant Walter Masman and Lorena Pinto, pome and cherry product manager of ANA Chile, presented. On the second day, the Field Day took place in a test block located in Recoleta, Ovalle.

In evidenza

Cherry humidification in Chile: reduced dehydration and better fruit condition

Post-harvest​

03 Jun 2025

A Chilean study proves that humidification systems in field collection centers lower dehydration in cherries, preserving weight, appearance, and pedicel freshness even after 30 days in cold storage. A concrete quality boost and long-term strategic edge for exporters.

Huge success for the 1st MUNDOAGRO Cherry Congress: over 800 attendees

Events

03 Jun 2025

The 1st MUNDOAGRO Special Cherry Congress brought together over 800 agricultural professionals in Chile, featuring international masterclasses, technical forums, and expert discussions on key topics like fruit quality, nutrition, and innovation in cherry cultivation.

Tag Popolari