The Consejo Regulador of the D.O.P. Cereza del Jerte and one of its certified companies, the Agrupación de Cooperativas del Valle del Jerte, have benefited from a grant from the European aid program for the promotion of agricultural and food products under the quality schemes in the Autonomous Community of Extremadura, within the framework of the PAC 2023-2027 Strategic Program.
This initiative made it possible to fund the campaign “Las Insuperables del Jerte.” Additionally, it contributed to the dissemination through various channels and media of the spot “Ciliegie o Picotas?”, focused on the differentiation of cherry varieties produced in the Jerte Valley and protected by the DOP Cereza del Jerte. Furthermore, it launched the actions of the “Las Insuperables del Jerte” campaign on social networks and in gastronomic events.
Specifically, our Control Organization received a grant of €63,515.08, and the Agrupación de Cooperativas Valle del Jerte S.C.L. received €7,422.80. Consequently, the support for the promotion of products certified by the DOP Cereza del Jerte amounts to €70,937.88. The PAC 2023-2027 Strategic Program is co-financed by the European Agricultural Fund for Rural Development (EAFRD) and the Regional Government of Extremadura (Decree 79/2023 of July 26, DOE nº 168 of 08/31/2023).
Image 1: The promotional campaign states, "Here come the unbeatable Picotas of Jerte. Hurry, they won't last!"
The purpose of the aid is to promote the production and marketing of agri-food products of differentiated quality through communication, promotion, and advertising actions.
The objective is to increase consumer awareness of the product and encourage the purchase of certified products. To this end, in addition to disseminating the spot through a communication campaign on online media, television, and public screens, the DOP Jerte Cherry carried out numerous promotional activities targeted at opinion leaders and end consumers. Video collaborations with opinion leaders and influencers were created, and tastings, public presentations, and product samples were sent out.
Additionally, the new corporate image of the DOP Jerte Cherry was launched, along with a redesign and update of the website www.cerezadeljerte.org. In this context, various promotional materials were also created for distribution, such as agendas, bookmarks, tasting boxes, and more.
Source: Cereza del Jerte
Image: Cereza del Jerte
05 Jul 2024
The project was initiated to develop prevention and early detection approaches that can be combined with integrated pest management approaches against these new fruit fly species, particularly for out-of-season fruit production.
14 Jul 2026
Germany’s 2026 sweet and sour cherry harvest is estimated at 51,100 tonnes, up 8.5% from 2025 and 13.5% above the 2016-2025 average. Sweet cherries may reach 40,300 tonnes, with an expected average yield of 7.1 tonnes per cultivated hectare across Germany’s orchards.
19 Oct 2026
Global cherry production is forecast to reach a record 5.4 million tonnes in 2026/27 up by 17%, according to the USDA. Rising Chilean exports and Chinese imports point to stronger competition for Argentina’s Patagonia during the shared Southern Hemisphere export season.
19 Oct 2026
South African cherries turn to the domestic market as production rises 17% in 2024/25 and export prices fall 27%. Local demand helps sustain the value of the industry. A look at leading varieties, planted areas and the main destinations for South African cherry exports.
