China and other Asian markets have the capacity to absorb the increase in volumes of Chilean cherries, says Danny Guo, GM of JWM Asia. However, he cites quality control, channel diversification, and targeted marketing as key factors for success.
According to last season's forecasts, the Chilean cherry crop will grow by nearly 60% in the 2024/25 season. China is expected to absorb most of this extra production.
Does China have the capacity to consume the volume increase without a significant depreciation in prices? Is there sufficient packaging, shipping, and logistics capacity to handle and ship this type of volume?
Danny Guo: JWM Asia is excited about the upcoming Chilean cherry season. Together with the team from Joy Wing Mau China, we have actively prepared our distribution platforms to be leaders in cherry distribution in Asia. Last year, supply was impacted by weather conditions, so the increase this year appears even more significant. To cope with this growth, the industry has made structural investments on the production front.
Regarding shipments and logistics, significant progress has been made to avoid bottlenecks, using different ports for cherry express ships and ensuring fast distribution.
What do you consider the keys to a successful season?
There are several key factors. First, quality control is essential. As long as the shipment arrives in good condition, the fruit should continue to flow, even at lower prices. Secondly, diversifying sales channels is crucial to growing the business sustainably. Further efforts are needed to penetrate different market segments.
Finally, marketing efforts will be essential. Due to the current economic climate, consumers are more selective in their spending. Our local teams are working closely with our partners to plan these tactics, including collaborations with various retailers in the region.
Do you see other Asian markets like Vietnam, Thailand, Korea, and India absorbing a larger share of the Chilean cherry crop this year?
With the growth of sector volumes, diversifying markets is crucial. Each market has a different level of maturity. India represents a significant growth opportunity for the Chilean industry. Efforts have been made to improve logistical solutions.
Read the full article: Fruitnet
Image: Fruitnet
20 Jun 2023
The use of dwarfing rootstocks enables an increase in planting density that can reach almost 7,000 trees per hectare. The presence of smaller-sized trees makes it possible to facilitate and accelerate all cultivation operations, particularly harvesting, thereby reducing costs.
09 Sep 2024
One of the systems tested on a smaller scale is the use of controlled atmosphere (CA) in various combinations, as the decrease in oxygen (O2) and increase in carbon dioxide (CO2) play a key role in the metabolism of the fruit, through the respiratory process.
15 Oct 2026
A study in a commercial cherry orchard in Turkey shows that variable-rate irrigation, supported by satellite imagery and soil moisture monitoring, can cut irrigation water use by up to 49% while maintaining marketable yields and fruit quality, even in very hot weather.
15 Oct 2026
In Canada, Vineland's sweet cherry breeding program presents five selections, including Prism®. Fruit up to 30 mm in diameter, early ripening, self-fertility and resistance to rain cracking highlight the key traits of these new cherry varieties for Canadian growers.
