China and other Asian markets have the capacity to absorb the increase in volumes of Chilean cherries, says Danny Guo, GM of JWM Asia. However, he cites quality control, channel diversification, and targeted marketing as key factors for success.
According to last season's forecasts, the Chilean cherry crop will grow by nearly 60% in the 2024/25 season. China is expected to absorb most of this extra production.
Does China have the capacity to consume the volume increase without a significant depreciation in prices? Is there sufficient packaging, shipping, and logistics capacity to handle and ship this type of volume?
Danny Guo: JWM Asia is excited about the upcoming Chilean cherry season. Together with the team from Joy Wing Mau China, we have actively prepared our distribution platforms to be leaders in cherry distribution in Asia. Last year, supply was impacted by weather conditions, so the increase this year appears even more significant. To cope with this growth, the industry has made structural investments on the production front.
Regarding shipments and logistics, significant progress has been made to avoid bottlenecks, using different ports for cherry express ships and ensuring fast distribution.
What do you consider the keys to a successful season?
There are several key factors. First, quality control is essential. As long as the shipment arrives in good condition, the fruit should continue to flow, even at lower prices. Secondly, diversifying sales channels is crucial to growing the business sustainably. Further efforts are needed to penetrate different market segments.
Finally, marketing efforts will be essential. Due to the current economic climate, consumers are more selective in their spending. Our local teams are working closely with our partners to plan these tactics, including collaborations with various retailers in the region.
Do you see other Asian markets like Vietnam, Thailand, Korea, and India absorbing a larger share of the Chilean cherry crop this year?
With the growth of sector volumes, diversifying markets is crucial. Each market has a different level of maturity. India represents a significant growth opportunity for the Chilean industry. Efforts have been made to improve logistical solutions.
Read the full article: Fruitnet
Image: Fruitnet
24 Mar 2025
The O'Higgins region of Chile uses artificial intelligence to revolutionise cherry cultivation. Drones and sensors ensure accurate data for more efficient, high-quality and competitive production on the global market.
04 Mar 2024
"We are trying to understand how X-disease pathogen exploits the grasshopper to facilitate its life cycle," said William Walker, USDA geneticist. "This could provide us with forms of disruption, such as biopesticides, to halt the insect's life cycle."
21 Oct 2026
A study of greenhouse-grown Sunburst sweet cherries in Beijing, China, compares hand pollination, growth regulators and honey bees. Hand pollination raises fruit set to 71.68% while maintaining good fruit firmness. Costs and results across seasons still need assessment.
21 Oct 2026
Cherry irrigation and fertilization: practical guidance on water, nutrients and root growth. Learn how irrigation frequency, calcium and nitrogen applications, soil inspections and compaction management can support fruit quality, healthy roots and productive orchards.
