PDO Cereza del Jerte: new visual identity for greater sustainability

06 Jun 2024
847

The Regulatory Council renews the corporate image of the Protected Designation of Origin Jerte Cherry. We are launching a new logo, which represents both cherries and DOP picotas.

The goal of this renewal is to adapt the DOP's visual identity to an increasingly digital world. For this reason, we have opted for a minimalist design that ensures readability and gives greater prominence to the certified quality product. Next to the name of the Consejo Regulador, the logo shows a cherry in blue and a cherry in red. They are clearly differentiated by the stem. The cherry without stem, the cherry with stem.

"We believe that it is time to renew it. We have used the previous logo since the creation of the DOP Cereza del Jerte in 1996. We wanted to modernize our image, align it with current trends, and offer a figurative design that includes all the products certified by our Quality Mark," explained the president of DOP Cereza del Jerte, José Antonio Tierno. He also specified that the DOP certifies four varieties of picota and a single variety of cherry.

The new corporate identity for the Jerte cherry designation of origin goes beyond aesthetics. It reinforces the company's commitment to sustainability. The recently launched digital file of the DOP Cereza del Jerte logo is also lighter, which ensures faster download speeds, reduced energy consumption, and consequently a lower environmental impact.

These effects position the Consejo Regulador as an organization committed to caring for the environment and nature, from which the certified cherries and picotas available to consumers come. "We offer a product that comes from the natural cultivation of the Jerte Valley and ensure that this area maintains the properties that give its fruits their unique flavor. For this reason, sustainability is a priority for us," added José Antonio Tierno.

The new image has already been integrated into the website and the social networks of the Regulatory Council. However, the complete renewal will be developed progressively. For this reason, this year the label with the traditional DOP logo will still be available at points of sale.

The evolution will be completed next year, on the occasion of the 30th anniversary of the creation of the first provisional Regulatory Council of the DOP Cereza del Jerte in 1995. It will be then that the boxes of cherries and Jerte picotas will arrive on the market with the new logo.

Source: Cereza del Jerte
Image: Cereza del Jerte


Cherry Times - All rights reserved

What to read next

Increasing sweet cherry yield and quality through foliar fertilization

Production

22 May 2025

A Moldovan study reveals how nanotechnology-based foliar fertilization with microelements improves cherry tree yield and fruit quality in the Kordia cultivar grafted on Gisela 6 rootstock. Fruit size and premium grade cherries increased in 2023 and 2024 trials.

Record-breaking exports in Argentina, but eyes always on the Chilean market

Markets

14 Jan 2025

Argentina expects a production of over 12,000 tons for the current season, with an export of about 8,000 tons; a volume that represents only 1.2% of the neighboring Chile's total exports

In evidenza

How 1-MCP extends sweet cherry shelf life: tests on Kordia and Regina in Poland

Post-harvest​

18 Sep 2025

A recent study in Poland confirms the effectiveness of 1-MCP in extending sweet cherry shelf life. The treatment reduces weight loss and preserves visual and nutritional quality. Promising results for Kordia and Regina varieties after 21 days in cold storage.

Cherries and health: the fruit that helps prevent diabetes, stroke and heart disease

Health

18 Sep 2025

New research shows that cherries, rich in antioxidants and anti-inflammatory compounds, can lower the risk of chronic diseases like diabetes, stroke and heart disease. Including them daily supports cardiovascular health, blood sugar regulation and overall wellbeing.

Tag Popolari