The Regulatory Council renews the corporate image of the Protected Designation of Origin Jerte Cherry. We are launching a new logo, which represents both cherries and DOP picotas.
The goal of this renewal is to adapt the DOP's visual identity to an increasingly digital world. For this reason, we have opted for a minimalist design that ensures readability and gives greater prominence to the certified quality product. Next to the name of the Consejo Regulador, the logo shows a cherry in blue and a cherry in red. They are clearly differentiated by the stem. The cherry without stem, the cherry with stem.
"We believe that it is time to renew it. We have used the previous logo since the creation of the DOP Cereza del Jerte in 1996. We wanted to modernize our image, align it with current trends, and offer a figurative design that includes all the products certified by our Quality Mark," explained the president of DOP Cereza del Jerte, José Antonio Tierno. He also specified that the DOP certifies four varieties of picota and a single variety of cherry.
The new corporate identity for the Jerte cherry designation of origin goes beyond aesthetics. It reinforces the company's commitment to sustainability. The recently launched digital file of the DOP Cereza del Jerte logo is also lighter, which ensures faster download speeds, reduced energy consumption, and consequently a lower environmental impact.
These effects position the Consejo Regulador as an organization committed to caring for the environment and nature, from which the certified cherries and picotas available to consumers come. "We offer a product that comes from the natural cultivation of the Jerte Valley and ensure that this area maintains the properties that give its fruits their unique flavor. For this reason, sustainability is a priority for us," added José Antonio Tierno.
The new image has already been integrated into the website and the social networks of the Regulatory Council. However, the complete renewal will be developed progressively. For this reason, this year the label with the traditional DOP logo will still be available at points of sale.
The evolution will be completed next year, on the occasion of the 30th anniversary of the creation of the first provisional Regulatory Council of the DOP Cereza del Jerte in 1995. It will be then that the boxes of cherries and Jerte picotas will arrive on the market with the new logo.
Source: Cereza del Jerte
Image: Cereza del Jerte
06 Jun 2024
Justin Finkler, owner of Riveridge Land Co. in Michigan, believes Riveridge is the only farm in Michigan to cover cherries: the new plantings, whose ultimate goal is high density, will all be designed with V- and UFO trellis systems.
17 Mar 2026
Research in New Zealand and Australia examines how rain, protective covers, humidity and calcium affect cherry firmness and fruit quality. The project aims to help growers manage increasingly unpredictable weather and safeguard high-value export markets worldwide today.
10 Jul 2026
Moldova’s late-season sweet cherries are entering peak sales with rising prices, export-grade quality and fresh opportunities across European markets. Weather delays, regional competition and selective demand are shaping a crucial July for growers and traders alike.
10 Jul 2026
The global cherry market in 2026 is shaped by larger crops, lower prices and sharp regional differences. From Italy to China, weather, quality, production, trade strategies and exports are redefining the balance of the international cherry season in key markets worldwide.
