The Regulatory Council renews the corporate image of the Protected Designation of Origin Jerte Cherry. We are launching a new logo, which represents both cherries and DOP picotas.
The goal of this renewal is to adapt the DOP's visual identity to an increasingly digital world. For this reason, we have opted for a minimalist design that ensures readability and gives greater prominence to the certified quality product. Next to the name of the Consejo Regulador, the logo shows a cherry in blue and a cherry in red. They are clearly differentiated by the stem. The cherry without stem, the cherry with stem.
"We believe that it is time to renew it. We have used the previous logo since the creation of the DOP Cereza del Jerte in 1996. We wanted to modernize our image, align it with current trends, and offer a figurative design that includes all the products certified by our Quality Mark," explained the president of DOP Cereza del Jerte, José Antonio Tierno. He also specified that the DOP certifies four varieties of picota and a single variety of cherry.
The new corporate identity for the Jerte cherry designation of origin goes beyond aesthetics. It reinforces the company's commitment to sustainability. The recently launched digital file of the DOP Cereza del Jerte logo is also lighter, which ensures faster download speeds, reduced energy consumption, and consequently a lower environmental impact.
These effects position the Consejo Regulador as an organization committed to caring for the environment and nature, from which the certified cherries and picotas available to consumers come. "We offer a product that comes from the natural cultivation of the Jerte Valley and ensure that this area maintains the properties that give its fruits their unique flavor. For this reason, sustainability is a priority for us," added José Antonio Tierno.
The new image has already been integrated into the website and the social networks of the Regulatory Council. However, the complete renewal will be developed progressively. For this reason, this year the label with the traditional DOP logo will still be available at points of sale.
The evolution will be completed next year, on the occasion of the 30th anniversary of the creation of the first provisional Regulatory Council of the DOP Cereza del Jerte in 1995. It will be then that the boxes of cherries and Jerte picotas will arrive on the market with the new logo.
Source: Cereza del Jerte
Image: Cereza del Jerte
21 Aug 2025
Optimize cherry tree growth with targeted branching strategies. From hydrogen cyanamide to Promalin, treatments adapted to Chile’s warm and cold regions enhance bud development, ensure better branch angles, and accelerate fruit production for higher orchard efficiency.
09 May 2023
The genetic improvement programme on the cherry tree at the Julius Kühn-Institut (JKI) has an almost century-long tradition. Since 2001, the project has been in the hands of M. Schuster at the JKI in Pillnitz.
03 Apr 2026
A study examines the impact of soil salinity on sweet cherry by comparing MaxMa 14 and Gisela 6 rootstocks. Differences in growth, biomass, and salt stress tolerance provide practical guidance for improving orchard resilience and long-term productivity.
03 Apr 2026
Dark sweet cherries improve gut microbiota, reduce inflammation, and support memory and focus. Scientific studies highlight benefits for metabolism and cognitive health, especially in higher-risk individuals and widespread metabolic conditions, with growing scientific validation.
