The Regulatory Council renews the corporate image of the Protected Designation of Origin Jerte Cherry. We are launching a new logo, which represents both cherries and DOP picotas.
The goal of this renewal is to adapt the DOP's visual identity to an increasingly digital world. For this reason, we have opted for a minimalist design that ensures readability and gives greater prominence to the certified quality product. Next to the name of the Consejo Regulador, the logo shows a cherry in blue and a cherry in red. They are clearly differentiated by the stem. The cherry without stem, the cherry with stem.
"We believe that it is time to renew it. We have used the previous logo since the creation of the DOP Cereza del Jerte in 1996. We wanted to modernize our image, align it with current trends, and offer a figurative design that includes all the products certified by our Quality Mark," explained the president of DOP Cereza del Jerte, José Antonio Tierno. He also specified that the DOP certifies four varieties of picota and a single variety of cherry.
The new corporate identity for the Jerte cherry designation of origin goes beyond aesthetics. It reinforces the company's commitment to sustainability. The recently launched digital file of the DOP Cereza del Jerte logo is also lighter, which ensures faster download speeds, reduced energy consumption, and consequently a lower environmental impact.
These effects position the Consejo Regulador as an organization committed to caring for the environment and nature, from which the certified cherries and picotas available to consumers come. "We offer a product that comes from the natural cultivation of the Jerte Valley and ensure that this area maintains the properties that give its fruits their unique flavor. For this reason, sustainability is a priority for us," added José Antonio Tierno.
The new image has already been integrated into the website and the social networks of the Regulatory Council. However, the complete renewal will be developed progressively. For this reason, this year the label with the traditional DOP logo will still be available at points of sale.
The evolution will be completed next year, on the occasion of the 30th anniversary of the creation of the first provisional Regulatory Council of the DOP Cereza del Jerte in 1995. It will be then that the boxes of cherries and Jerte picotas will arrive on the market with the new logo.
Source: Cereza del Jerte
Image: Cereza del Jerte
01 Jun 2023
The cultivation of the Moretta di Vignola cherry has ancient and well-established origins in the Emilia (Italy) region. This cherry has phenolic substance contents that are absolutely comparable to those of fruits that are better known for their beneficial properties, such as ber
12 Dec 2025
A Ukrainian study shows that a pre-harvest treatment with chitosan and salicylic acid extends sour cherry shelf life up to 30 days, reducing weight loss, defects, and microbial contamination. It enhances fruit storage, quality and marketability post-harvest.
25 Aug 2026
A University of Belgrade study in Serbia examines pollen germination, pollen tube growth and flowering phenology in six sour cherry genotypes, highlighting the decisive role of genetics, environment and phenotypic stability in orchard pollination under field conditions.
25 Aug 2026
In Chile, artificial intelligence, drones and multispectral imaging are transforming cherry farming. New technologies improve yields, treatment precision, water efficiency and crop management, while accelerating the development of increasingly automated and data-driven orchards.
