Picota del Jerte: excellent start, but watch out for fraud in the market

20 Jun 2024
2051

The campaign of Picota cherries from Jerte has started positively in the north of the Spanish province of Caceres, "with good volumes and high quality", says Fátima López-Santamaría, a technician from DOP Cereza del Jerte. "We had a couple of days of rain that might have caused some losses.

An evaluation has not yet been made to quantify the affected volume; however, for now, these losses seem to be insignificant. In fact, the impact has been more evident in other intermediate varieties of cherries than in the late Ambrunés varieties, which are the Picotas from Jerte covered by the DOP Cereza del Jerte".

Producers from Extremadura still remember last year's campaign, in which, unfortunately, the rains had a decisive impact. "For this reason, we hope that the losses are minimal and not noteworthy", he says. "Especially this year, in which the quality of Jerte Picota cherries is extraordinary".

The Picota del Jerte is a variety of cherry originating from the Jerte Valley, where it has been traditionally cultivated among mountains over 1,000 meters in altitude since the 17th century, as stated by the DOP.

"It is essential to remember that the harvesting of Picota cherries, highly demanded in both the domestic and export markets, begins in mid-June, because one of the most significant problems that the DOP faces every year is the commercialization of regular cherries with the stalk removed to pass them off as Picota cherries, illegally using the DOP brand for fruits that are neither an authentic Picota cherry nor certified or authorized by the DOP Regulatory Council".

Read the full article: FreshPlaza
Image: Financial Food


Cherry Times - All rights reserved

What to read next

Cherry boom: Russian and Belarusian traders move to Uzbekistan

Markets

28 May 2025

Record demand for Uzbek sour cherries: traders from Russia and Belarus relocate to secure direct supply. Spring frosts in Europe fuel demand as Uzbekistan targets record frozen fruit exports of premium quality, entering new markets and increasing its regional influence.

New technology for assessing cherry hardness and texture

Quality

16 Dec 2025

Research led by Washington State University proposes a new scientific method for measuring cherry firmness, overcoming the limitations of traditional compression. The aim is to provide the cherry industry with more effective technical and predictive tools.

In evidenza

New metabolic evidence on scion–rootstock interaction in sweet cherry: a study on Prunus mahaleb

Rootstocks

26 Mar 2026

A study in Puglia explores how grafting affects Prunus mahaleb metabolism, revealing differences in sugars, acids, and bioactive compounds between grafted and ungrafted plants, with key implications for fruit quality, nutraceutical value, and rootstock use.

USDA proposes new rules for Washington sweet cherries: larger sizes and updated packaging

Quality

26 Mar 2026

USDA proposes new marketing rules for Washington sweet cherries: higher minimum size requirements, exceptions for Rainier and Royal Anne, updated packaging categories, and more aligned standards to support grower profitability and access to crop insurance.

Tag Popolari