Picota del Jerte: excellent start, but watch out for fraud in the market

20 Jun 2024
1958

The campaign of Picota cherries from Jerte has started positively in the north of the Spanish province of Caceres, "with good volumes and high quality", says Fátima López-Santamaría, a technician from DOP Cereza del Jerte. "We had a couple of days of rain that might have caused some losses.

An evaluation has not yet been made to quantify the affected volume; however, for now, these losses seem to be insignificant. In fact, the impact has been more evident in other intermediate varieties of cherries than in the late Ambrunés varieties, which are the Picotas from Jerte covered by the DOP Cereza del Jerte".

Producers from Extremadura still remember last year's campaign, in which, unfortunately, the rains had a decisive impact. "For this reason, we hope that the losses are minimal and not noteworthy", he says. "Especially this year, in which the quality of Jerte Picota cherries is extraordinary".

The Picota del Jerte is a variety of cherry originating from the Jerte Valley, where it has been traditionally cultivated among mountains over 1,000 meters in altitude since the 17th century, as stated by the DOP.

"It is essential to remember that the harvesting of Picota cherries, highly demanded in both the domestic and export markets, begins in mid-June, because one of the most significant problems that the DOP faces every year is the commercialization of regular cherries with the stalk removed to pass them off as Picota cherries, illegally using the DOP brand for fruits that are neither an authentic Picota cherry nor certified or authorized by the DOP Regulatory Council".

Read the full article: FreshPlaza
Image: Financial Food


Cherry Times - All rights reserved

What to read next

O'Higgins, Chile: artificial intelligence for export cherries

Production

24 Mar 2025

The O'Higgins region of Chile uses artificial intelligence to revolutionise cherry cultivation. Drones and sensors ensure accurate data for more efficient, high-quality and competitive production on the global market.

Preserving post-harvest fruit quality through ultra-violet treatments

Post-harvest​

04 Jul 2023

There are many technologies that can be used to extend as much as possible the storage period of cherries. A new alternative may be ultraviolet (UV) light exposure, which has been approved by the U.S. Food and Drug Administration (FDA) for post-harvest treatment.

In evidenza

Climate change reshapes Chilean cherry production strategies

Events

10 Feb 2026

Climate change is reducing cherry volumes in Chile, pushing growers and researchers to rethink varieties, orchard management and postharvest strategies. New predictive models aim to safeguard quality and exports to the Chinese market worldwide globally.

Low temperatures induce lignin biosynthesis in sweet cherries during postharvest

Post-harvest​

10 Feb 2026

Low temperature storage extends the shelf life of sweet cherries but may induce pulp lignification. A study on the Meizao cultivar examines structural, biochemical and molecular changes affecting fruit firmness, texture, quality and consumer acceptance during post-harvest storage

Tag Popolari