Picota del Jerte: excellent start, but watch out for fraud in the market

20 Jun 2024
2036

The campaign of Picota cherries from Jerte has started positively in the north of the Spanish province of Caceres, "with good volumes and high quality", says Fátima López-Santamaría, a technician from DOP Cereza del Jerte. "We had a couple of days of rain that might have caused some losses.

An evaluation has not yet been made to quantify the affected volume; however, for now, these losses seem to be insignificant. In fact, the impact has been more evident in other intermediate varieties of cherries than in the late Ambrunés varieties, which are the Picotas from Jerte covered by the DOP Cereza del Jerte".

Producers from Extremadura still remember last year's campaign, in which, unfortunately, the rains had a decisive impact. "For this reason, we hope that the losses are minimal and not noteworthy", he says. "Especially this year, in which the quality of Jerte Picota cherries is extraordinary".

The Picota del Jerte is a variety of cherry originating from the Jerte Valley, where it has been traditionally cultivated among mountains over 1,000 meters in altitude since the 17th century, as stated by the DOP.

"It is essential to remember that the harvesting of Picota cherries, highly demanded in both the domestic and export markets, begins in mid-June, because one of the most significant problems that the DOP faces every year is the commercialization of regular cherries with the stalk removed to pass them off as Picota cherries, illegally using the DOP brand for fruits that are neither an authentic Picota cherry nor certified or authorized by the DOP Regulatory Council".

Read the full article: FreshPlaza
Image: Financial Food


Cherry Times - All rights reserved

What to read next

Ñuble bets on cherry exports: New Day Fruits to build major packing facility

Production

20 May 2025

New Day Fruits will open a state-of-the-art cherry packing plant in Ñuble, backed by regional investment programs. With a 3.2 million kg capacity, it will serve local growers and create thousands of jobs. Ñuble aims to reach five plants in operation within two years.

How cherry tree age and variety affect soil quality in China’s Loess Plateau

Tech management

11 Sep 2025

A study on China’s Loess Plateau examines how orchard age and sweet cherry variety shape soil quality. Findings reveal declining organic matter and aggregate stability with time, highlighting the importance of sustainable management to preserve fertility and productivity.

In evidenza

Jerte PDO cherries: new varieties expand market and supply calendar

Specialties

18 Mar 2026

Jerte Valley PDO expands its cherry season with new certified varieties. Between favorable winter chill, growing European demand and insurance challenges, the sector focuses on quality, brand recognition and access to new international markets global competitive.

Cherry processing waste turned into nutraceuticals: the Kent research

Quality

18 Mar 2026

Research conducted in Kent, the largest cherry-producing region in Great Britain, shows that cherry processing waste can be transformed into nutraceutical ingredients rich in anthocyanins. Freeze-dried cherry pulp powder demonstrated protective effects in experimental models.

Tag Popolari