Picota del Jerte: excellent start, but watch out for fraud in the market

20 Jun 2024
1901

The campaign of Picota cherries from Jerte has started positively in the north of the Spanish province of Caceres, "with good volumes and high quality", says Fátima López-Santamaría, a technician from DOP Cereza del Jerte. "We had a couple of days of rain that might have caused some losses.

An evaluation has not yet been made to quantify the affected volume; however, for now, these losses seem to be insignificant. In fact, the impact has been more evident in other intermediate varieties of cherries than in the late Ambrunés varieties, which are the Picotas from Jerte covered by the DOP Cereza del Jerte".

Producers from Extremadura still remember last year's campaign, in which, unfortunately, the rains had a decisive impact. "For this reason, we hope that the losses are minimal and not noteworthy", he says. "Especially this year, in which the quality of Jerte Picota cherries is extraordinary".

The Picota del Jerte is a variety of cherry originating from the Jerte Valley, where it has been traditionally cultivated among mountains over 1,000 meters in altitude since the 17th century, as stated by the DOP.

"It is essential to remember that the harvesting of Picota cherries, highly demanded in both the domestic and export markets, begins in mid-June, because one of the most significant problems that the DOP faces every year is the commercialization of regular cherries with the stalk removed to pass them off as Picota cherries, illegally using the DOP brand for fruits that are neither an authentic Picota cherry nor certified or authorized by the DOP Regulatory Council".

Read the full article: FreshPlaza
Image: Financial Food


Cherry Times - All rights reserved

What to read next

Last call! Become a partner of Cherry Times Magazine #2

Events

12 Sep 2024

The 2024 edition of the magazine is almost finished and will be distributed for the first time at Fruit Attraction in Madrid. Don't miss the opportunity to include your company among the magazine's partners and support the development of the sector.

Cherry tree pollination: synergies between honey bees and wild pollinating insects

Tech management

28 Nov 2025

A recent study from central Chile reveals that the combined activity of honey bees and wild insects significantly improves sweet cherry fruit set, highlighting the value of biodiversity and ecologically oriented farming practices for more resilient orchards in the region.

In evidenza

Hort Show 2026: cherry market and tech innovations shaping the future

Events

22 Jan 2026

At Hort Show 2026, experts and growers discussed the future of cherries through market insights, tech innovation and AI. From economic sustainability to mechanical harvesting, the second day focused on boosting profitability and resilience in U.S. cherry farming.

Overview of the use of forchlorfenuron (CPPU) to increase fruit yield, quality, and storability

Tech management

22 Jan 2026

Forchlorfenuron (CPPU) is a growth regulator used in fruit farming to improve size, yield and shelf life. It enhances quality and storage by acting on cell growth, sugar levels and metabolism. A sustainable choice for modern and efficient fruit production systems.

Tag Popolari