The campaign of Picota cherries from Jerte has started positively in the north of the Spanish province of Caceres, "with good volumes and high quality", says Fátima López-Santamaría, a technician from DOP Cereza del Jerte. "We had a couple of days of rain that might have caused some losses.
An evaluation has not yet been made to quantify the affected volume; however, for now, these losses seem to be insignificant. In fact, the impact has been more evident in other intermediate varieties of cherries than in the late Ambrunés varieties, which are the Picotas from Jerte covered by the DOP Cereza del Jerte".
Producers from Extremadura still remember last year's campaign, in which, unfortunately, the rains had a decisive impact. "For this reason, we hope that the losses are minimal and not noteworthy", he says. "Especially this year, in which the quality of Jerte Picota cherries is extraordinary".
The Picota del Jerte is a variety of cherry originating from the Jerte Valley, where it has been traditionally cultivated among mountains over 1,000 meters in altitude since the 17th century, as stated by the DOP.
"It is essential to remember that the harvesting of Picota cherries, highly demanded in both the domestic and export markets, begins in mid-June, because one of the most significant problems that the DOP faces every year is the commercialization of regular cherries with the stalk removed to pass them off as Picota cherries, illegally using the DOP brand for fruits that are neither an authentic Picota cherry nor certified or authorized by the DOP Regulatory Council".
Read the full article: FreshPlaza
Image: Financial Food
23 May 2023
"These are five new-generation varieties,' explains Andrea Bagnolini, Salvi Vivai's Sales Director, 'which we strongly wanted to increase our offer and propose to our growers selections that are more and more performing with respect to their needs.
21 Apr 2025
On 28 and 29 May, the first Redagrícola Cherry Conference, a technical reference event for the cherry sector, will be held in Monticello. Chilean and international experts will participate, focusing on innovation, climate and market.
09 Feb 2026
In 2026, cherry emerges as a leading beverage flavor driven by nostalgia, natural colors and functionality. From dark sweet cherry to functional sodas, brands and consumers embrace an iconic, versatile and visually striking taste worldwide across global markets.
09 Feb 2026
Sweet cherry nutrition management in Chile is crucial for reserve accumulation supporting spring growth. Post-harvest applications of nitrogen, potassium, calcium and micronutrients enhance photosynthesis, tree vigor, fruit set and overall fruit quality.
