On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
02 Oct 2025
In Vignola, cherries are more than fruit: they represent culture, tradition, and local identity. Yet the lack of generational turnover puts their future at risk. Under-50 farmers launch a project to revive the cherry supply chain, involve young people, and boost tourism.
27 Nov 2025
China expects 131 million boxes of Chilean cherries in 2025/26. Rising volumes, tighter logistics and more cautious consumers present new challenges. A full analysis of market trends, quality expectations and pricing strategies for the upcoming season.
18 Feb 2026
Chile’s 2025-2026 cherry season closes with 112 million boxes exported, 87% shipped to China. Prices remain stable despite high supply levels. The United States and Southeast Asia show growth, while the industry faces mounting concerns over potential overproduction risks.
18 Feb 2026
Study in China on 110 sweet cherry plastomes (Prunus avium) reveals three maternal lineages and a marked reduction in genetic diversity among modern cultivars. A clear plastid bottleneck emerges, with implications for breeding, traceability and climate resilience.
