On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
20 Nov 2025
The 2025 cherry season in Washington delivered top-tier fruit, but growers faced severe market setbacks. Despite high volumes and great quality, prices dropped. CFS reviews the challenges, market delays, and future strategies to support orchard investors.
30 Oct 2025
In Chile, a new cherry pulp burger cuts fat by up to 16% while adding value to fruit excluded from exports. Developed by a university team, the project blends innovation, sustainability, and waste recovery into a product for health-conscious consumers and emerging markets.
19 Jun 2026
PGPR applied to Gisela 6 rootstock improve rhizosphere fertility, nutrition and root development in sweet cherry. Co-inoculation with Pantoea ananatis D1-28 and Bacillus aryabhattai LAD emerges as a sustainable strategy for efficient roots and more vigorous plants.
19 Jun 2026
Early cherries in California offer strong market potential for growers, but success depends on adapted genetics, protected agriculture and climate risk management to secure fruit quality, consistency and profitability in the San Joaquin Valley, even in unstable seasons.
