On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
15 Aug 2024
As far as the domestic market is concerned, according to data from SIMA GPP, there was a price increase in 2023 compared to the previous three-year period 2020-2022, especially in the last weeks of the campaign, where the price rose from around 3€/kg to around 4.70€/kg.
23 Jun 2026
The study on 0900 Ziraat sweet cherries shows that calcium chloride, glycine betaine and chitosan can reduce fruit cracking to 1.6%, while improving resistance, nutritional quality, antioxidant activity and pre-harvest fruit stability under orchard conditions in trials.
30 Sep 2026
A study from Hannover sheds new light on sweet cherry cracking: malic acid in cherry juice can trigger rapid skin splitting even with limited water uptake, linking the bursting of epidermal cells to the development of visible cracks across the fruit skin in orchards.
30 Sep 2026
A new UK project will use bioacoustic sensors, AI and field trials to measure pollinator activity, improve fruit set, yield and quality, and support more resilient production of strawberries, blueberries, raspberries, blackberries and cherries across commercial farms.
