Positive start to the Australian season, but watch out for El Niño

18 Oct 2023
1688

On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.

Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.

Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.

Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.

Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.

Read the full article: Fresh Fruit Portal


Cherry Times - All rights reserved

What to read next

Rootstocks to the test, MSU presents 2022 results

Rootstocks

23 Apr 2024

Since 2017, the MSU team has been comparing the performance of early dwarfing rootstocks (all from the Corette® series), developed by the university itself, with reference rootstocks Gisela 5, Gisela 12, Gisela 3 (sweet cherry only) and Maxma14.

Export cherries: without consistent management, there’s no quality

Quality

11 Nov 2025

The 2024/25 season revealed serious quality issues in Chilean cherries, with high rejection rates in China. Expert Patricio Morales urges consistent orchard discipline, bigger fruit sizes and smarter management to stay competitive in demanding global markets.

In evidenza

Spanish researchers have identified a genotype of evergreen cherry

Breeding

20 Mar 2026

A study in Spain examines an evergrowing sweet cherry genotype unable to enter dormancy. The research highlights altered expression of DAM genes and offers new insights for genetic improvement and adaptation to climate change in temperate fruit crops.

CrackSense launches two pilot projects to prevent fruit cracking in cherry trees

Tech management

20 Mar 2026

The CrackSense project investigates sweet cherry cracking in Lithuania and France, highlighting the impact of extreme weather events, sensor-based monitoring, and varietal differences to improve prevention, resilience, and advanced orchard management strategies.

Tag Popolari