On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
25 Apr 2025
A study on Chinese cherry in Guizhou uncovers broad karyotypic variation in 28 local accessions. These results offer key insights for breeding programs and highlight the genetic value of Prunus pseudocerasus in Chinese agriculture.
25 Nov 2024
This variety, positioned as one of the alternatives for early production areas, with years of good chill hours accumulation and a spring with suitable temperatures, can be harvested 5-10 days earlier than Santina.
05 Aug 2026
A study on ‘Meizao’ sweet cherries shows that foliar 5-ALA at 100 mg/L increases fruit weight, color, sugars, nutraceutical compounds and aroma complexity by improving photosynthetic efficiency and stimulating the biosynthesis of secondary metabolites in the fruit itself.
05 Aug 2026
A 12.5% US tariff on Chilean cherries is squeezing margins and slowing diversification beyond China. Exporters are responding through bilateral talks, more efficient logistics, premium-grade fruit and faster growth in Vietnam, India, Indonesia and South Korea in 2026.
