On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
13 Nov 2023
Expectations were to reach 100 million boxes, but according to Claudio Araya, agricultural manager of Frutera San Fernando, thanks to weather and logistics, 85 million boxes will be reached, slightly more than last year's season.
27 May 2024
Recent storms have severely damaged crops of the emblematic fruit in the Vignola and Savignano areas. According to the producers, 40% to 50% of the cherry production in the Modena area has been compromised.
29 May 2026
From Carlo Petrini to the Slow Food Presidia, the future of cherry growing depends on biodiversity. Vignola Moretta Cherry shows an agricultural model that resists global standardization, linking Europe, Turkey and resilient local territories against intensive monocultures.
29 May 2026
Rivoira Group launches Skylar Rae, a premium bicolor cherry without stems, bringing the CherryBerry concept to Italy and Europe. Designed as a crunchy, ready-to-eat natural snack, it debuts commercially in June 2026 across Italy, Germany and selected overseas markets as well.
