On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
26 Aug 2024
The investigation conducted at Shanghai Jiao Tong University evaluated the efficacy of salicylic acid in mitigating the damaging effects of salt stress on cherry rootstocks and studied the molecular mechanisms behind the applications of this phytohormone.
21 May 2025
Northwest USA cherry growers forecast a 2025 harvest of 213,800 tons, exceeding the three-year average. New funding supports trade negotiations, with optimism growing for the Chinese market after a tariff agreement that could ease export restrictions and boost demand.
14 Aug 2026
Poland’s Łutówka sour cherry harvest is nearing its end, while processors have raised prices only slightly. Growers say returns remain below production costs, raising concerns about the future of investment in orchards, modern machinery, crop protection and fertilisers.
14 Aug 2026
Interest in industrial cherry orchards is growing in Ukraine as demand, prices and mechanized harvesting shape growers’ decisions. Stable yields, regional competition and access to processing are becoming major factors for profitability and new investments in the sector.
