On September 28, Cherry Growers Australia launched their season with a webinar covering various topics. Patrick Ulloa, the export development coordinator, discussed their successful participation at Asia Fruit Logistica in Hong Kong, where Australian cherries gained substantial interest.
Ulloa classified markets into three categories: easy, moderate, and highly regulated. Hong Kong, Singapore, and Malaysia fall into the easy category, with minimal requirements. Moderately regulated markets like Indonesia, the United States, and Vietnam have more regulations. Highly regulated markets, such as Korea, Taiwan, and China, demand strict compliance with numerous restrictions.
Regarding weather conditions, Ulloa mentioned that they have been excellent in many parts of Australia. Chris Lucas from the Bureau of Meteorology discussed the outlook for October 2023, highlighting the presence of El Nino, leading to warmer and drier conditions, which may affect the wet season and pose a higher wildfire risk.
Gillian Reilly, head of marketing at Hort Innovation, discussed strategies to boost the cherry industry. They aim to position cherries as Australia's premium fruit, focusing on increasing value perception among retailers and consumers.
Unlocking growth potential involves addressing barriers such as pricing and off-season demand. Reilly suggests emphasizing the fruit's delicious taste, its festive nature, and its association with the holiday season. They view the higher price as an affirmation of cherries' exclusivity and worth.
Read the full article: Fresh Fruit Portal
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The Cherry Marketing Institute, which represents 385 growers of cherries across the country, congratulates the Food and Drug Administration for its support of tart cherries in the recently announced decision.
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Giacomo Giotta, owner of the eponymous company in Conversano, is preparing to start harvesting the Bigarreau variety next weekend, about two weeks earlier than last year. Yields seem to be higher, with an increase of 20-25%.
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Cherry production is shaped in autumn: irrigation, stored reserves and dormancy affect bud fertility and winter-chill response. Orchard data help estimate crop loads and plan winter pruning, guiding timely decisions on fruit size and next season’s yield in each orchard.
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