The variety, positioned at the beginning of the season, has gained importance because this is the first year a significant volume, around 200,000 kilos, is expected. Pacific Red is an early variety of Californian origin (SMS Program) and is one of the cultivars that has captured the attention of growers for providing alternatives to advance harvests and achieve better prices in the Chinese market.
It stands out for its round shape and a color ranging from mahogany red to dark red, with high firmness (between 80 and 85 durofel) and a sweetness above 18° Brix, with a medium-length peduncle and good attachment. “It is harvested 3-4 days after the Nimba variety. It is self-fertile and very productive and has shown excellent post-harvest performance, with outstanding suitability for sea shipments,” emphasizes Andrés Valdivieso, commercial director of ANA Chile®.
This cultivar has gained importance also because this is the first year a significant volume, around 200,000 kilos, is expected.
Image 1: Cherry cv. Pacific Red.
For this reason, ANA Chile® has begun sharing information among Pacific Red growers with technical advice and handling recommendations to “guide growers with the new varieties we are introducing to the market, providing concrete and simple information that will enable them to unlock the full potential of each variety.” This has been well received by the sector in general,” explains Valdivieso.
“Through these communications, we are particularly focused on avoiding mistakes during the initial phases, when varieties are making their market debut. With a growing fruit supply and many varietal alternatives, a strong market entry for a variety is crucial,” he explains.
The goal is to prevent the cultivar from being prematurely discredited, as this would seriously jeopardize growers’ investment and undermine the efforts of developers. “For this reason, we must remain vigilant and proactive to prevent this from happening,” states Valdivieso.
In this regard, he highlights that in the past, there have been companies “willing to sacrifice the flavor of early variety fruits to arrive a few days earlier, chasing higher prices, without understanding that a good positioning of a new product is key to its long-term success. Therefore, our role has been to work with the entire sector to preserve the prestige of new varieties,” concludes Valdivieso.
Source: Redagrícola
Images: SL Fruit Service
09 Aug 2024
"A key challenge is that winter temperatures do not fall below 7-8°," says Adam Formica, scientific director of Sensonomic. "There are not enough cold hours for the buds to open. However, technology could help overcome this barrier'.
26 Aug 2024
‘It was a very good year. We had a high quality harvest and this was recognised by the market,' commented Aníbal Caminiti, director of CAPCI. ‘At the national level, we can say that we are about to reach 6,000 tonnes of exported cherries.
21 Apr 2026
Drosophila suzukii is a major invasive pest of soft fruits, causing significant economic losses. A study evaluates sterile insect technique, viral biocontrol and RNAi, assessing effectiveness, limits and future perspectives for sustainable pest management strategies.
21 Apr 2026
Stemilt has signed an agreement with Brandt’s Fruit Trees and LFP to grow KIR cherries, late and ultra-late varieties bred in Germany, aiming to extend the commercial season through September and enhance the quality of premium cherry supply in the United States market.
