Stellar packaging for Sweet Saretta® Piedmont (IT) cherries

08 Jul 2024
1119

It is not common for fruit and vegetable products to surprise us, but there are exceptions: some fruits emerge and capture attention, regardless of the market phase or available quantity, creating a unique market.

Italiafruit spoke enthusiastically about the Sweet Saretta® cherries produced in Piedmont by the company Rivoira. These cherries, with their impressive size, are immediately eye-catching. Moreover, the high-quality packaging developed by the company from Cuneo further enhances them, allowing for individual appreciation.

The cherry season is now in an advanced phase: the novelty effect has faded, and all production areas are trying to gain attention in the Italian markets or to take advantage of the last moments of sales. Apulia is almost at the end of the season, Vignola is almost finished, while the mountain cherries and those from the Piedmont area, like the Sweet Saretta®, are ramping up.

Although the market still offers a wide range of products, to increase perceived quality by consumers, the suggested path is to compete with chocolates.


This is a perfect example of how fruit and vegetables can be ennobled through elegant packaging, transforming them almost into luxury items, similar to jewelry. And all this happens without neglecting sustainability, thanks to the use of corrugated cardboard packaging.

Source: Bestack
Images: Italiafruit News

Cherry Times - All rights reserved

What to read next

Studies on clonal rootstocks in Russia

Rootstocks

17 Mar 2025

Increasing the number of plants in the field is crucial for boosting economic yield, and for this reason, there is significant interest in propagating early, high-yielding, and disease-resistant varieties.

New varieties and rootstocks: results of the CTIFL trial

Varieties

12 Aug 2024

Amandine Boubennec, Product Line Manager at CTIFL, presented the performance of some red and bicolor cherry varieties during the 2024 season. Regarding red cherries, Sweet Aryana, a self-fertile variety, performed well with few cracks.

In evidenza

Cherry storage: tea polyphenols and nisin extend freshness up to 21 days

Post-harvest​

10 Sep 2025

A recent Chinese study shows that combining tea polyphenols and nisin preserves the quality of “Brooks” and “Summit” cherries for up to 21 days. The treatment delays senescence and spoilage, offering a natural, effective and eco-friendly postharvest solution.

Record Picota: Jerte PDO closes 2025 with 1.3 million kg certified

Specialties

10 Sep 2025

The Jerte PDO closes its 2025 season with 1.3 million kg certified, surpassing the previous year. The campaign was led by picota cherries, supported by new varieties such as Lapins, Burlat and Van, which extended the market season and boosted the PDO’s visibility worldwide.

Tag Popolari