It is not common for fruit and vegetable products to surprise us, but there are exceptions: some fruits emerge and capture attention, regardless of the market phase or available quantity, creating a unique market.
Italiafruit spoke enthusiastically about the Sweet Saretta® cherries produced in Piedmont by the company Rivoira. These cherries, with their impressive size, are immediately eye-catching. Moreover, the high-quality packaging developed by the company from Cuneo further enhances them, allowing for individual appreciation.
The cherry season is now in an advanced phase: the novelty effect has faded, and all production areas are trying to gain attention in the Italian markets or to take advantage of the last moments of sales. Apulia is almost at the end of the season, Vignola is almost finished, while the mountain cherries and those from the Piedmont area, like the Sweet Saretta®, are ramping up.
Although the market still offers a wide range of products, to increase perceived quality by consumers, the suggested path is to compete with chocolates.
This is a perfect example of how fruit and vegetables can be ennobled through elegant packaging, transforming them almost into luxury items, similar to jewelry. And all this happens without neglecting sustainability, thanks to the use of corrugated cardboard packaging.
Source: Bestack
Images: Italiafruit News
01 Sep 2023
Fresh produce exporters from the Australian state of Tasmania will be well represented at the Asia Fruit Logistica (AFL), to be held in Hong Kong from 6-8 September, with industry body Fruit Growers Tasmania hosting several companies on its stand.
11 Jul 2023
Anthocyanin is responsible for the red colour, and its presence has a direct impact on the colour of fruits. Multiple factors have a direct influence on anthocyanin accumulation and, among them, temperature serves a crucial role in regulating the accumulation of anthocyanin.
30 Oct 2024
"Most traditional cherries need a minimum of 800 hours of chilling, but our low-chilling varieties can produce fruit with less than half of those hours. This opens up cultivation opportunities in areas with milder winters."
30 Oct 2024
One of the restrictions imposed by the Chinese authorities concerns the packaging warehouse, which has to establish how to apply differentiated fruit handling throughout the process, from receipt to packaging and storage of the cherries.
