It is not common for fruit and vegetable products to surprise us, but there are exceptions: some fruits emerge and capture attention, regardless of the market phase or available quantity, creating a unique market.
Italiafruit spoke enthusiastically about the Sweet Saretta® cherries produced in Piedmont by the company Rivoira. These cherries, with their impressive size, are immediately eye-catching. Moreover, the high-quality packaging developed by the company from Cuneo further enhances them, allowing for individual appreciation.
The cherry season is now in an advanced phase: the novelty effect has faded, and all production areas are trying to gain attention in the Italian markets or to take advantage of the last moments of sales. Apulia is almost at the end of the season, Vignola is almost finished, while the mountain cherries and those from the Piedmont area, like the Sweet Saretta®, are ramping up.
Although the market still offers a wide range of products, to increase perceived quality by consumers, the suggested path is to compete with chocolates.
This is a perfect example of how fruit and vegetables can be ennobled through elegant packaging, transforming them almost into luxury items, similar to jewelry. And all this happens without neglecting sustainability, thanks to the use of corrugated cardboard packaging.
Source: Bestack
Images: Italiafruit News
06 Dec 2024
A study analyzed 10 sour cherry cultivars focusing on varietal characteristics, climatic factors, and fruit and stone weight. These data highlight significant variability among the cultivars and underscore the importance of genetic and environmental factors.
07 Apr 2023
According to a survey conducted by Dondini et al (2019) and recently updated (Lugli, 2023), more than 50 breeding programmes aimed at creating new cherry varieties and rootstocks are active worldwide. Creating a new variety has become an all-round entrepreneurial activity.
04 Aug 2026
A study conducted in Skardu, Pakistan, shows that postharvest dipping of sweet cherries in 1% calcium chloride helps preserve firmness, color, aroma, and microbiological quality, reducing waste and extending shelf life through distribution and retail, with better quality.
04 Aug 2026
In Chile, a three-year study conducted in Curicó shows that low-density plastic covers increase cherry size, protect orchards from frost and hail, and improve fruit quality, profitability and the international competitiveness of growers across Maule and Asian markets.
