It is not common for fruit and vegetable products to surprise us, but there are exceptions: some fruits emerge and capture attention, regardless of the market phase or available quantity, creating a unique market.
Italiafruit spoke enthusiastically about the Sweet Saretta® cherries produced in Piedmont by the company Rivoira. These cherries, with their impressive size, are immediately eye-catching. Moreover, the high-quality packaging developed by the company from Cuneo further enhances them, allowing for individual appreciation.
The cherry season is now in an advanced phase: the novelty effect has faded, and all production areas are trying to gain attention in the Italian markets or to take advantage of the last moments of sales. Apulia is almost at the end of the season, Vignola is almost finished, while the mountain cherries and those from the Piedmont area, like the Sweet Saretta®, are ramping up.
Although the market still offers a wide range of products, to increase perceived quality by consumers, the suggested path is to compete with chocolates.
This is a perfect example of how fruit and vegetables can be ennobled through elegant packaging, transforming them almost into luxury items, similar to jewelry. And all this happens without neglecting sustainability, thanks to the use of corrugated cardboard packaging.
Source: Bestack
Images: Italiafruit News
18 Mar 2025
The technical seminar held in Chile brought together experts and growers to discuss post-harvest management strategies for cherry trees and to learn about innovations in high-tech fertilisers for crop optimisation.
20 Mar 2025
Upgrade your cherry and table grape farms with grants covering up to 80% of costs. Install protective systems, improve fruit quality, and boost yields despite weather or pests. Discover available funding programs to modernize and increase farm profitability today.
07 Jul 2026
Dormancy, winter chill, cultivar and rootstock choice, pollination and climate-risk management shape sweet cherry yield and quality in Spain, from the Jerte Valley to Zaragoza, across high-value fresh-market orchards facing frost, heat, rain, cracking and yield risk.
07 Jul 2026
A Moldova study shows that pruning Kordia sweet cherry on MaxMa 14 after harvest or in early autumn improves canopy balance, flower bud density, fruiting spurs and yield, reaching average production of 19.8 kg per tree and giving growers guidance for modern orchards
