A launch event to celebrate the official start of the Tasmanian cherries season was held on January 8 in Taipei, before the Lunar New Year celebrations.
The event brought together key representatives from the Tasmanian cherry industry, Fruit Growers Tasmania, Cherry Growers Australia, and Austrade, along with Taiwanese importers and buyers.
Peter Cornish, CEO of Fruit Growers Tasmania and president of Cherry Growers Australia, gave a presentation at the event.
“I am pleased to participate in this important event,” said Cornish. “This is the first time Tasmania has participated in a national event promoting the cherry season to importers and buyers. Tasmania grows the best cherries in the world, and Taiwan is a very important market for us, with 22% of the state's cherry exports destined for Taiwanese customers.”
In Taiwan, large red cherries are the preferred gift during Lunar New Year celebrations, as they symbolize happiness and prosperity and are considered a gesture of good luck that strengthens family bonds.
“Thanks to Tasmania's relatively pest-free status, growers are not required to treat the fruit before export. This means that cherries arrive ripe, fresh, and ready to eat within 48-72 hours of picking. Not many regions can say the same,” added Cornish.
“Moreover, in Tasmania we grow exceptional cherries: our cool maritime climate and long, slow growing seasons ensure that our fruit develops an unparalleled depth of flavor.”
The event also featured a speech by Tasmania's Premier, Jeremy Rockliff, and a discussion between local importers and Tasmanian cherry growers about the future growth of the market. In addition, official guests were able to taste the first Tasmanian cherries of the season.
“Our growers appreciate the continued support they receive from their importers and retailers in Taiwan, and this event is partly to thank them for all their efforts,” said Cornish. “A big thank you also goes to our growers, who continue to work hard to advance Tasmania’s cherry exports and to enhance the profile of Australian fruit in global markets.”
As part of the event, a marketing video for the Tasmanian Grown Cherry campaign was shown, highlighting the high quality of Tasmania's cherries, focusing on their large size, distinctive flavor, and vibrant color.
Source: Fruitnet
Image: Fruitnet
Consumption Events Markets Varieties
08 Sep 2023
Considering the economic importance that cherry cultivation is gaining in China, the breeding sector is also actively working to release new cultivars. National institutions are collaborating to achieve this goal, with 60 new cultivars released and 300 selections under study.
23 Sep 2025
Retractable roof systems like AutoDry™ are being tested in Canada and Australia to protect orchards—especially cherries—from rain and heat. These solutions aim to boost fruit quality, yields, and profits, helping growers recover from years of climate-related losses.
17 Mar 2026
Research in New Zealand and Australia examines how rain, protective covers, humidity and calcium affect cherry firmness and fruit quality. The project aims to help growers manage increasingly unpredictable weather and safeguard high-value export markets worldwide today.
17 Mar 2026
Research conducted at the Agricultural Business College in Shaoxing, China compares different tree competition indices used in plantations. The study evaluates how spatial factors, tree size and environmental conditions influence growth dynamics and forest management strategies.
