On the occasion of Macfrut 2025, at the Berry Area (Hall B2), it will be possible to pick up a free copy of the latest edition of Cherry Times Magazine.
The magazine, made up of 94 pages, offers a broad overview of the international cherry sector, with in-depth articles on genetics, cultivation techniques, quality, markets, and global prices. Articles include the evolution of Chilean production, strategies to improve cherry quality and safety, studies on the genetic diversity of Chinese varieties, and much more.
For those who wish to preview it, Cherry Times Magazine is already available as a browsable online edition.
Contact media@ncx.it to book your ADV on the next edition of the Cherry Times Magazine.
26 Nov 2024
Despite the frost heavily affecting the early cherry varieties, cherry growers remain optimistic about the overall quality of this season's harvest and the promising opportunities available in both local and international markets.
08 Apr 2025
In Spain’s Jerte Valley, over two million cherry trees are now in bloom: the first cherries will be harvested in 35 to 40 days. The D.O.P. adds new certified varieties like Van, Lapins, and Burlat, extending the season until August and focusing on high-quality production.
28 Apr 2026
Bud dormancy in fruit trees is increasingly affected by climate change. Reduced winter chill disrupts flowering and yield, driving research into agrochemicals and more sustainable strategies to maintain productivity, crop quality, and consistent plant development.
28 Apr 2026
The Chilean cherry sector shifts strategy: less rapid growth, more focus on quality, logistics and reputation. The Chinese market is more demanding, while the industry targets higher standards and diversification to sustain value.
