On the occasion of Macfrut 2025, at the Berry Area (Hall B2), it will be possible to pick up a free copy of the latest edition of Cherry Times Magazine.
The magazine, made up of 94 pages, offers a broad overview of the international cherry sector, with in-depth articles on genetics, cultivation techniques, quality, markets, and global prices. Articles include the evolution of Chilean production, strategies to improve cherry quality and safety, studies on the genetic diversity of Chinese varieties, and much more.
For those who wish to preview it, Cherry Times Magazine is already available as a browsable online edition.
Contact media@ncx.it to book your ADV on the next edition of the Cherry Times Magazine.
06 Jun 2023
Prunus cerasus is generally considered a marginal species, especially in comparison with Prunus avium. However, in recent decades, this crop has become more important due to numerous studies on its positive effects on human health.
05 Apr 2024
"The country recorded a 43% increase in exports this 2023-2024 season," says Wayne Prowse, director of Cherry Growers Australia, "exceeding 4,000 tonnes was good. But it is still not the growth to return to 2017-2020 levels."
19 Mar 2026
Cherry breeding programs in Romania are developing early and late varieties with higher yields and improved resistance. These innovations extend harvest windows, enhance fruit quality, and support adaptation to climate change and evolving market demands.
19 Mar 2026
In Quillón, the Agroclima Corazón de Paloma project brings a mobile app, weather stations and agroclimatic models to help around 60 small cherry growers manage orchards, protect a heritage variety and respond more effectively to climate change impacts.
