On the occasion of Macfrut 2025, at the Berry Area (Hall B2), it will be possible to pick up a free copy of the latest edition of Cherry Times Magazine.
The magazine, made up of 94 pages, offers a broad overview of the international cherry sector, with in-depth articles on genetics, cultivation techniques, quality, markets, and global prices. Articles include the evolution of Chilean production, strategies to improve cherry quality and safety, studies on the genetic diversity of Chinese varieties, and much more.
For those who wish to preview it, Cherry Times Magazine is already available as a browsable online edition.
Contact media@ncx.it to book your ADV on the next edition of the Cherry Times Magazine.
13 Dec 2024
This initiative funded the campaign “Las Insuperables del Jerte.” and contributed to the dissemination through various channels of the spot “Ciliegie o Picotas?”, focused on the differentiation of cherry varieties produced in the Jerte Valley and protected by the DOP Cereza del J
30 May 2025
Turkey leads global cherry production while Chile dominates exports. Together they drive the international cherry market, with strong support from China, the US and Europe. Complementary harvest seasons and rising demand push trade volumes toward all-time highs.
20 Jul 2026
A WSU study shows how heatwaves, low temperatures during bloom and environmental stress affect firmness, stems, pitting and postharvest cherry quality in Washington State, with different responses across Rainier, Bing, Skeena and Sweetheart cultivars in hot seasons.
20 Jul 2026
A study by Miguel Hernández University in Elche shows that natural treatments with putrescine and spermidine can raise sweet cherry yields in Spain by up to 40%, reduce rain-induced cracking, and improve fruit firmness, color, flavor and overall market quality too.
