On the occasion of Macfrut 2025, at the Berry Area (Hall B2), it will be possible to pick up a free copy of the latest edition of Cherry Times Magazine.
The magazine, made up of 94 pages, offers a broad overview of the international cherry sector, with in-depth articles on genetics, cultivation techniques, quality, markets, and global prices. Articles include the evolution of Chilean production, strategies to improve cherry quality and safety, studies on the genetic diversity of Chinese varieties, and much more.
For those who wish to preview it, Cherry Times Magazine is already available as a browsable online edition.
Contact media@ncx.it to book your ADV on the next edition of the Cherry Times Magazine.
16 Jan 2026
Frutas de Chile has revised its 2025/26 cherry export forecast down by 15% due to adverse weather, with shipments expected to reach 110 million boxes. To support sales, the Cherry Ice and Snow Festival launches in China, blending cherries, lifestyle and Lunar New Year culture.
07 Nov 2025
The 2025 Argentine cherry season opens with record prices: up to 30 euros per kilo at retail and over 20 wholesale. Limited supply and strong demand are making the domestic market increasingly competitive compared to exports, especially during this early part of the season.
08 Apr 2026
A Chilean study evaluates chemical agents and application timing to improve sweet cherry bud break. Results show impacts on uniformity, flowering, and fruit set, offering practical strategies to address reduced winter chill under climate change conditions.
08 Apr 2026
A study conducted in Cadriano, Bologna, investigates shading nets on Sweet Saretta cherry trees, showing improved plant water status, reduced vapor pressure deficit and enhanced physiological efficiency, with direct effects on fruit growth processes and overall quality.
