On the occasion of Macfrut 2025, at the Berry Area (Hall B2), it will be possible to pick up a free copy of the latest edition of Cherry Times Magazine.
The magazine, made up of 94 pages, offers a broad overview of the international cherry sector, with in-depth articles on genetics, cultivation techniques, quality, markets, and global prices. Articles include the evolution of Chilean production, strategies to improve cherry quality and safety, studies on the genetic diversity of Chinese varieties, and much more.
For those who wish to preview it, Cherry Times Magazine is already available as a browsable online edition.
Contact media@ncx.it to book your ADV on the next edition of the Cherry Times Magazine.
20 May 2026
Technological progress promises innovation, but research on seedless cherries raises an urgent question: why do we invest in market comforts while millions face hunger? A critical analysis of science, priorities, incentives and global responsibility.
13 Jan 2026
The 2025 cherry season in the Pacific Northwest saw high prices and excess volumes. At Yakima's Cherry Institute 2026, the industry gathers to discuss strategies, market dynamics, export challenges and future crop timing. A turning point for U.S. cherry growers.
28 Aug 2026
In Alicante, pre-harvest 24-BL treatments reduced sweet cherry cracking by up to 50% while improving fruit size, firmness, red color and anthocyanin content. Tests on ‘Sunburst’ and ‘Skeena’ suggest a promising strategy to protect orchards from extreme rainfall events.
28 Aug 2026
In Nishikawa, Yamagata Prefecture, robots, drones and sensors promise to support winter sakura growers. Yet an aging workforce, depopulation and mistrust of technology reveal how uncertain the future of Japanese agriculture remains despite smart farming investments.
