In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
23 May 2025
A study in Moldova analyzes five sweet cherry varieties in super-intensive orchards. “Summit”, “Sharetta” and “Sweet Stephany” stand out for their superior yield and fruit quality, meeting European market needs. Data on productivity, quality and agronomic value.
06 Feb 2024
Sweet cherry growers in central and eastern Washington faced devastating challenges throughout the 2023 season. Unusual weather patterns caused growers losses of more than 50%, according to the United State Department of Agriculture.
16 Jan 2026
B.J. Thurlby, who passed away at age 60, led the Washington State Fruit Commission for over 25 years. As a true ambassador for Northwest cherries, he championed research, exports and grower education, leaving a deep mark on the U.S. and international fruit industry.
16 Jan 2026
Frutas de Chile has revised its 2025/26 cherry export forecast down by 15% due to adverse weather, with shipments expected to reach 110 million boxes. To support sales, the Cherry Ice and Snow Festival launches in China, blending cherries, lifestyle and Lunar New Year culture.
