In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
16 Feb 2026
Technical guide to sweet cherry rootstocks in the Pacific Northwest comparing Gisela, Krymsk, Mazzard, Mahaleb and Corette for vigor, yield efficiency, planting density, disease tolerance and adaptation to Oregon and Washington conditions, with tables and practical insights.
19 Sep 2025
In Chile, Agroseguros offers 100% subsidized insurance against fruit fly outbreaks for farms up to 50 hectares, with payments made within 10 days. Additional coverage for climate risks and wildfires is also available, benefiting over 80,000 fruit producers.
13 Apr 2026
A FAO study in Uzbekistan analyzes the life cycle of apple, cherry and grape orchards, showing a negative carbon balance but critical issues in water use and eutrophication. Drip irrigation and solar energy improve sustainability, productivity and environmental impact.
13 Apr 2026
Chile’s cherry industry has surged thanks to China, which absorbs 87% of exports. As the super cycle ends, the sector faces new challenges: tighter margins, rising competition and the urgent need to diversify markets to ensure long-term stability and growth.
