In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
26 May 2025
Plastic covers in cherry orchards cut losses to 5%, improve color, size and yield, enable earlier harvests and reduce production costs. A technical and strategic solution for cherry growers focused on fruit quality, sustainability, and long-term profitability.
20 May 2025
A study carried out in Moldova from 2010 to 2022 analyzes how rootstocks, canopy shapes, and planting distances affect yield and fruit quality in sweet cherry. Key insights on variety-rootstock combinations and orchard design for better production and fruit standards.
18 May 2026
Vignola PGI cherries begin the 2026 season with estimates of up to 50,000 quintals. Premium quality, rain protection systems and a new marketing campaign strengthen the brand’s positioning across mass retailers, specialist shops and Italian consumers until early July in Italy.
18 May 2026
El Ciruelo strengthens its cherry strategy with own production, focusing on suitable areas such as Cancarix, precise agronomic management and varieties suited to a short market window, where climate, quality, seasonality and consumer value are decisive.
