In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
12 Jun 2025
Washington State University may soon release R3 and R19, two early-season cherry varieties that outperform Chelan in sweetness, firmness and size. Developed through years of trials in Zillah and Mattawa, they could reshape early-season cherry production in the U.S. fruit market.
25 Mar 2025
The Spanish CrackCirera project tested strategies to reduce cherry cracking by analysing resistant varieties, rain covers and specific treatments. Find out the results and the most effective solutions to protect production and improve fruit quality.
21 Oct 2026
A study of greenhouse-grown Sunburst sweet cherries in Beijing, China, compares hand pollination, growth regulators and honey bees. Hand pollination raises fruit set to 71.68% while maintaining good fruit firmness. Costs and results across seasons still need assessment.
21 Oct 2026
Cherry irrigation and fertilization: practical guidance on water, nutrients and root growth. Learn how irrigation frequency, calcium and nitrogen applications, soil inspections and compaction management can support fruit quality, healthy roots and productive orchards.
