In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
14 Jul 2023
In November 2022, TOMRA Food and ICOEL S.r.l. reached an agreement that defines ICOEL as TOMRA Food's integrated business partner for Europe and preferred partner for cherry technologies in Latin America.
20 Aug 2024
A research conducted by the University of Zaragoza (Spain) analysed the impact of pre- and post-harvest application of Bacillus velezensis BUZ-14 as an alternative to tebuconazole to counteract the growth of Monilinia spp. on Brooks cherries.
26 Jun 2025
A study from Yantai, China shows that brassinolide application improves the storage of “Tieton” cherries, significantly reducing cold damage, weight loss, and degradation of visual and nutritional quality of the fruits during prolonged cold storage conditions.
26 Jun 2025
Meda cherries gain traction across Europe: trials in 12 countries, first harvest in the Netherlands, and over 1,200 hectares assigned worldwide. The project spans USA, Chile, South Africa and China, focusing on quality, earliness, innovation and agronomic sustainability.
