In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
10 Apr 2025
NZ Cherry Corp increased cherry export yield by 10% through advanced soil moisture monitoring and precision irrigation strategies. A success story that sets the benchmark for smart farming practices across New Zealand and internationally.
11 Nov 2025
Spring rainfall can cause severe cracking damage to cherries. Learn the most effective methods to prevent fruit splitting, protect yield, and maintain fruit quality using biofilm applications, chloride salts, and targeted irrigation management.
27 Feb 2026
The U.S. tart cherry industry unveils True Tart™, a certification mark highlighting authentic U.S.-grown Montmorency cherries. The goal is to stand out from imports, boost grower returns and strengthen demand through marketing, research and targeted communication.
27 Feb 2026
CITA conducted a field trial in Aragon, Spain, evaluating assisted cherry pollination using external pollen supplied by Zimex. The study assessed fruit set, pollen vitality and fertility in Albalate de Cinca highlighting yield performance, fruit quality and cold chain management.
