In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
24 May 2024
Although the season is a few days late, Washington, which is close to cherry production on the West Coast, is early. ‘There is a rush to get into the market before Washington starts producing, which usually reduces the value of the crop.’
04 Jul 2024
'There is such a wide and powerful offer of biological inputs that, in my opinion, there is so much information that one tends to get a bit lost,' says Walter Masman, 'I use them in a complementary way to conventional ones. I am convinced that they generate a positive impact'.
12 May 2026
In Romania, the first cherries of the season reach shelves at 80 to 100 RON/kg, while Portugal, Spain and Greece offer far more competitive prices. Consumers are waiting for June, when local cherries may increase supply and ease market pressure.
12 May 2026
A study on light-colored cherries in Konya, Turkey, analyzes energy efficiency, production inputs and greenhouse gas emissions, highlighting the role of fertilizers, irrigation and renewable energy in building a more sustainable and competitive fruit sector.
