In 2024, cherry production faced numerous challenges due to climate conditions, that affected both the amount and the quality of the harvest. Late frosts, heavy rains, and other weather-related events put significant pressure on growers, drastically reducing production in some cases. Despite these challenges, the demand for cherries remained high, with prices rising especially for premium-quality fruit.
In this complex scenario, UNITEC technologies have provided a decisive solution for the industry. Advanced systems like Cherry Vision 3.0 and 3.5 AI have revolutionized the way cherries are selected and sorted. Thanks to the use of artificial intelligence, these technologies allow to detect external defects with extreme precision, such as imperfections in the skin or variations in color and shape, ensuring that only high-quality fruit is delivered to the market.
Additionally, with the use of cutting-edge sensors, UNITEC’s sorting systems can also analyze the internal parameters of cherries, thus maximizing the value of every single fruit. Indeed, with UNIQ Cherry, it is possible to detect ripeness and firmness, further enhancing the effectiveness of the sorting process.
These innovative solutions enable fruit packing houses to significantly boost operational margins, drastically reduce labor costs, and entering new markets by offering consistent quality to their Customers—a key factor in building trust between the parties.
Thanks to these advanced technologies, all developed in-house by UNITEC’s R&D department at their headquarters in Italy, producers are better equipped to handle climate challenges while maintaining a high level of competitiveness. They can bring guaranteed quality cherries to market, even under adverse weather conditions.
25 Apr 2023
Sweet cherry breeders will face difficult but exciting challenges during the coming years and multilateral cooperation between them and with scientists from University and research centers appears as crucial.
28 Apr 2025
"Naturalmente CeriZiosas" is the new EU campaign promoting the quality, sustainability, and social value of European cherries. Through events, showcookings, and digital strategies, the three-year project will engage consumers and boost the visibility of the agricultural sector.
22 Dec 2025
Despite rising global exports and high-quality supply from Chile and South Africa, cherries remain absent from Italian supermarket shelves in December. A missed opportunity for the GDO, while major European retailers aim for year-round cherry availability and better pricing
22 Dec 2025
Chilean cherries are preparing for Chinese New Year 2026 by focusing on quality and planning. After delays and losses last season, the industry is making a comeback with large, sweet, firm cherries with vibrant color, aiming to regain trust in the Asian market.
