The official recognition as a Protected Geographical Indication is now just one step away for the Cherry of the Veronese Hills. After years of joint efforts between institutions, producers, and agricultural associations, the dossier is ready to be evaluated by the Ministry.
A decisive step to enhance a symbolic product of Veronese agriculture and its territorial identity.
“By early November the Region will issue its final opinion, allowing the Ministry to complete the process for the PGI,” announced regional councilor Alberto Bozza (FI), during a meeting at the Coldiretti Verona headquarters.
Bozza, who has closely followed the political and institutional path toward recognition, recalled the joint commitment with Coldiretti and the Cherry Growers Association to achieve this important result.
The PGI label represents a key recognition for the quality and traceability of the Cherry of the Veronese Hills, as well as a strategic tool to strengthen competitiveness in national and international markets.
The meeting also addressed the challenges faced by the local agricultural sector. The violent weather events of September 1 and 2 — tornadoes and hailstorms — caused serious damage to numerous farms in the province.
According to Bozza, it is urgent to simplify and speed up compensation procedures: “The Region and the Ministry must intervene with updated regulatory tools, since current laws are no longer suitable to face the impact of climate change.”
Another hot topic raised during the meeting was the spread of BESS, battery energy storage systems, in the Verona area. Bozza called for stricter and more coordinated regulation, both at regional and national levels: “Clear governance is needed to ensure safety and respect for the territory.”
The political commitment expressed by Alberto Bozza moves on several fronts, but with a clear guiding principle: defending and enhancing local agri-food excellence.
The upcoming PGI recognition for the Cherry of the Veronese Hills marks a crucial step for the productive identity of the territory, as well as a push toward greater protection and sustainability for Veronese agriculture.
Source: mattinodiverona.it
Image source: Verona Oggi
01 Jun 2023
Since its arrival in France in 2010, Drosophila suzukii has caused extensive damage to several species, including cherries. The aim of a recent CTIFL note is to provide technical elements for phytosanitary protection of cherry trees against D. suzukii.
17 Apr 2025
A Chinese research study tested the use of oscillating magnetic fields to supercool cherries at −4 °C without ice formation. This innovative method extends shelf life, reduces dehydration, and preserves the texture and nutritional quality of fresh fruit post-harvest.
14 Jan 2026
Washington State University introduces R19, a new sweet and early cherry variety with premium traits for growers and consumers. Part of the WSU cherry breeding program, R19 aims to improve the start of the cherry season in the U.S. Pacific Northwest.
14 Jan 2026
Tart cherry juice is rich in antioxidants and bioactive compounds that help reduce inflammation, improve metabolic health, and influence gene expression. Recent studies highlight its potential in preventing cardiovascular and metabolic diseases.
