The official recognition as a Protected Geographical Indication is now just one step away for the Cherry of the Veronese Hills. After years of joint efforts between institutions, producers, and agricultural associations, the dossier is ready to be evaluated by the Ministry.
A decisive step to enhance a symbolic product of Veronese agriculture and its territorial identity.
“By early November the Region will issue its final opinion, allowing the Ministry to complete the process for the PGI,” announced regional councilor Alberto Bozza (FI), during a meeting at the Coldiretti Verona headquarters.
Bozza, who has closely followed the political and institutional path toward recognition, recalled the joint commitment with Coldiretti and the Cherry Growers Association to achieve this important result.
The PGI label represents a key recognition for the quality and traceability of the Cherry of the Veronese Hills, as well as a strategic tool to strengthen competitiveness in national and international markets.
The meeting also addressed the challenges faced by the local agricultural sector. The violent weather events of September 1 and 2 — tornadoes and hailstorms — caused serious damage to numerous farms in the province.
According to Bozza, it is urgent to simplify and speed up compensation procedures: “The Region and the Ministry must intervene with updated regulatory tools, since current laws are no longer suitable to face the impact of climate change.”
Another hot topic raised during the meeting was the spread of BESS, battery energy storage systems, in the Verona area. Bozza called for stricter and more coordinated regulation, both at regional and national levels: “Clear governance is needed to ensure safety and respect for the territory.”
The political commitment expressed by Alberto Bozza moves on several fronts, but with a clear guiding principle: defending and enhancing local agri-food excellence.
The upcoming PGI recognition for the Cherry of the Veronese Hills marks a crucial step for the productive identity of the territory, as well as a push toward greater protection and sustainability for Veronese agriculture.
Source: mattinodiverona.it
Image source: Verona Oggi
15 Jan 2026
2025 marks a significant turning point for the global cherry industry: declining Northern Hemisphere yields, booming South American exports, and emerging markets like India and China. Quality, logistics, innovation, and diversification drive competitiveness.
07 Jul 2023
Foliar applications of calcium salts (Ca) appear to reduce cracking, but the results available to date are still uncertain. First, the effects of Ca have been attributed to a decrease in osmotic potential, resulting in decreased water uptake.
15 May 2026
Turkey’s cherry season is set for a strong rebound after last year’s frost damage: rested trees, flowering and good pollination point to satisfactory volumes, quality, and new commercial opportunities across Europe, East Asia and the Middle East for Turkish exporters in 2026.
15 May 2026
The US market offers Southern Hemisphere cherries an $800 million opportunity that remains untapped. At the Global Cherry Summit 2026, Kroger’s Patrick Haines pointed to quality, logistics and targeted marketing as drivers to increase volumes, sales and retail visibility in the U
