The official recognition as a Protected Geographical Indication is now just one step away for the Cherry of the Veronese Hills. After years of joint efforts between institutions, producers, and agricultural associations, the dossier is ready to be evaluated by the Ministry.
A decisive step to enhance a symbolic product of Veronese agriculture and its territorial identity.
“By early November the Region will issue its final opinion, allowing the Ministry to complete the process for the PGI,” announced regional councilor Alberto Bozza (FI), during a meeting at the Coldiretti Verona headquarters.
Bozza, who has closely followed the political and institutional path toward recognition, recalled the joint commitment with Coldiretti and the Cherry Growers Association to achieve this important result.
The PGI label represents a key recognition for the quality and traceability of the Cherry of the Veronese Hills, as well as a strategic tool to strengthen competitiveness in national and international markets.
The meeting also addressed the challenges faced by the local agricultural sector. The violent weather events of September 1 and 2 — tornadoes and hailstorms — caused serious damage to numerous farms in the province.
According to Bozza, it is urgent to simplify and speed up compensation procedures: “The Region and the Ministry must intervene with updated regulatory tools, since current laws are no longer suitable to face the impact of climate change.”
Another hot topic raised during the meeting was the spread of BESS, battery energy storage systems, in the Verona area. Bozza called for stricter and more coordinated regulation, both at regional and national levels: “Clear governance is needed to ensure safety and respect for the territory.”
The political commitment expressed by Alberto Bozza moves on several fronts, but with a clear guiding principle: defending and enhancing local agri-food excellence.
The upcoming PGI recognition for the Cherry of the Veronese Hills marks a crucial step for the productive identity of the territory, as well as a push toward greater protection and sustainability for Veronese agriculture.
Source: mattinodiverona.it
Image source: Verona Oggi
03 Jul 2025
A research study in Canada and Germany uncovers the wide viral diversity in Drosophila suzukii and investigates the potential antiviral effects of the symbiotic bacterium Wolbachia, with key implications for biological control strategies in berry and cherry crops.
27 Apr 2026
The Jerte Valley cherry harvest starts with 18,000–20,000 tons expected, high quality and European exports from May. Awaiting China market opening in a season marked by promotion, automation and unstable logistics costs affecting growers and supply chains.
13 Nov 2026
Rain and hail in Chile have damaged crops, while a truckers’ strike in San Antonio threatens shipments. Cherry output could reach about 115 million boxes, below the 140 million estimate. Weather and logistics are clouding the 2026-2027 season and its export outlook.
13 Nov 2026
Cherry leaf roll virus affects sweet, sour and black cherry trees. It is regulated in Canada, where symptoms may appear about five years after infection. The article outlines how it spreads and measures to prevent its introduction and contain the virus in orchards.
