The official recognition as a Protected Geographical Indication is now just one step away for the Cherry of the Veronese Hills. After years of joint efforts between institutions, producers, and agricultural associations, the dossier is ready to be evaluated by the Ministry.
A decisive step to enhance a symbolic product of Veronese agriculture and its territorial identity.
“By early November the Region will issue its final opinion, allowing the Ministry to complete the process for the PGI,” announced regional councilor Alberto Bozza (FI), during a meeting at the Coldiretti Verona headquarters.
Bozza, who has closely followed the political and institutional path toward recognition, recalled the joint commitment with Coldiretti and the Cherry Growers Association to achieve this important result.
The PGI label represents a key recognition for the quality and traceability of the Cherry of the Veronese Hills, as well as a strategic tool to strengthen competitiveness in national and international markets.
The meeting also addressed the challenges faced by the local agricultural sector. The violent weather events of September 1 and 2 — tornadoes and hailstorms — caused serious damage to numerous farms in the province.
According to Bozza, it is urgent to simplify and speed up compensation procedures: “The Region and the Ministry must intervene with updated regulatory tools, since current laws are no longer suitable to face the impact of climate change.”
Another hot topic raised during the meeting was the spread of BESS, battery energy storage systems, in the Verona area. Bozza called for stricter and more coordinated regulation, both at regional and national levels: “Clear governance is needed to ensure safety and respect for the territory.”
The political commitment expressed by Alberto Bozza moves on several fronts, but with a clear guiding principle: defending and enhancing local agri-food excellence.
The upcoming PGI recognition for the Cherry of the Veronese Hills marks a crucial step for the productive identity of the territory, as well as a push toward greater protection and sustainability for Veronese agriculture.
Source: mattinodiverona.it
Image source: Verona Oggi
12 Mar 2024
A study conducted in Spain evaluated the impact of the simultaneous application of MAP and two antagonistic yeasts on the shelf life of early “Burlat” cherries. The use of these yeasts induced changes in the quality of the fruit as an increase in the solids content was observed.
14 Nov 2025
The global cherry market is expanding rapidly: Turkey, Chile and Uzbekistan are leading the growth in both production and exports. Focus on agronomic performance, international trade, and key destination markets across Europe, Asia and Latin America.
14 Nov 2025
The global cherry market is expanding rapidly: Turkey, Chile and Uzbekistan are leading the growth in both production and exports. Focus on agronomic performance, international trade, and key destination markets across Europe, Asia and Latin America.
14 Nov 2025
In Chile, a cutting-edge system of sensors, drones and AI is transforming cherry farming: real-time monitoring, maturity forecasting and optimized orchard management using predictive models tested in productive fields. A digital future for cherry growers.
