The official recognition as a Protected Geographical Indication is now just one step away for the Cherry of the Veronese Hills. After years of joint efforts between institutions, producers, and agricultural associations, the dossier is ready to be evaluated by the Ministry.
A decisive step to enhance a symbolic product of Veronese agriculture and its territorial identity.
“By early November the Region will issue its final opinion, allowing the Ministry to complete the process for the PGI,” announced regional councilor Alberto Bozza (FI), during a meeting at the Coldiretti Verona headquarters.
Bozza, who has closely followed the political and institutional path toward recognition, recalled the joint commitment with Coldiretti and the Cherry Growers Association to achieve this important result.
The PGI label represents a key recognition for the quality and traceability of the Cherry of the Veronese Hills, as well as a strategic tool to strengthen competitiveness in national and international markets.
The meeting also addressed the challenges faced by the local agricultural sector. The violent weather events of September 1 and 2 — tornadoes and hailstorms — caused serious damage to numerous farms in the province.
According to Bozza, it is urgent to simplify and speed up compensation procedures: “The Region and the Ministry must intervene with updated regulatory tools, since current laws are no longer suitable to face the impact of climate change.”
Another hot topic raised during the meeting was the spread of BESS, battery energy storage systems, in the Verona area. Bozza called for stricter and more coordinated regulation, both at regional and national levels: “Clear governance is needed to ensure safety and respect for the territory.”
The political commitment expressed by Alberto Bozza moves on several fronts, but with a clear guiding principle: defending and enhancing local agri-food excellence.
The upcoming PGI recognition for the Cherry of the Veronese Hills marks a crucial step for the productive identity of the territory, as well as a push toward greater protection and sustainability for Veronese agriculture.
Source: mattinodiverona.it
Image source: Verona Oggi
02 May 2025
Learn how pheromone trap monitoring reduced Leucoptera malifoliella populations by 70% in Cluj-Napoca’s urban cherry orchards, protecting Kordia and Regina varieties while boosting fruit yield and quality in Romania’s urban agricultural environments.
06 Feb 2026
A study in China's Shanxi province compares 4 sweet cherry cultivars using untargeted metabolomics, revealing key differences in nutritional profile, physical traits and consumer preference. Focus on Huangmi, Tieton, Pioneer and Sunburst varieties.
06 Apr 2026
In Spain’s Ebro Valley, early cherry harvest will start on April 15. Covered crops show resilience despite unstable weather, while uncertainty remains for mid and late varieties due to rain and wind during flowering.
06 Apr 2026
The new Cheery Glow cherry developed in Chile combines early harvest, high quality and low chill requirements. Earlier than Santina and with strong postharvest performance, it opens new commercial opportunities and supports market diversification worldwide.
