The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
08 Jul 2024
The campaign is now well underway and the production areas are trying to take advantage of the last moments of sales. Puglia is almost at the end of the season, Vignola is almost at the end, while the mountain and Piedmont area cherries are on the launching pad.
05 Apr 2023
Drosophila suzukii has been rapidly spreading across many countries. The integration of agronomic and sanitation practices besides to the chemical protection can create an unfavourable environment for the phytophagous limiting its presence.
22 Apr 2025
A Romanian study analyzes the correlation between fruit quality and cracking in three sweet cherry cultivars: Special, Tentant, and Severin. The results highlight significant differences in weight, pH, color, °Brix, and cracking index, with implications for varietal selection.
21 Apr 2025
On 28 and 29 May, the first Redagrícola Cherry Conference, a technical reference event for the cherry sector, will be held in Monticello. Chilean and international experts will participate, focusing on innovation, climate and market.
