The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
20 Jun 2024
More than 1,200 representatives of the cherry industry gathered at the second version of CherryTech in Chile, the most important technical event for cherry production. Participants took part in three master classes and three forums with 15 speakers.
02 Mar 2026
Toschi Vignola reaches a 51% volume share of amarena cherries in Puglia, Campania and Sicily between October 2024 and September 2025. Sales rise 26% in Campania and share grows 33% in Sicily, according to Circana data across hypermarkets, supermarkets and self-service stores.
06 Nov 2026
A study in three Israeli cherry orchards tests seismic sensors to detect Cerambyx dux larvae, track pest phenology and map infestations. Signals may reveal activity before visible symptoms and help target inspections, but further validation is needed.
06 Nov 2026
In Tasmania, trials by the Tasmanian Institute of Agriculture show GA₃ increases Lapins cherry firmness by about 20%. Application rate and timing affect fruit size and maturity as researchers examine how to balance quality, harvest timing and late-season markets locally.
