The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
31 Jul 2024
The investigation by Çukurova University and the Bursa Provincial Directorate of Agriculture (Turkey) was to verify the energy yield of the product, the total cost/profit values and the amount of CO2 emissions of sweet cherry cultivation.
05 Jun 2024
‘Although we have lost important volumes, we expect to have good quality and larger cherries than in previous years,’ says Yigit Gokyigit, of Alanar Fruit. ‘We will be able to harvest up to 400 tonnes of cherries from our orchards.
21 Nov 2024
A Chinese study analyzed the effects of five different rootstocks on Summit sweet cherry cultivar during the fruit veraison phase with or without nitrogen-free nutrient fertilizers. The five rootstocks tested were: Mahaleb, Gisela 5, and three hybrid selections H11, H17, and H22.
21 Nov 2024
Given its direct influence on other indices such as flavor and firmness, this time we will analyze color, from the perspective of homogenization in the final product, the high percentage of light-colored fruit, and the high percentage of dark-colored fruit.
