The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
19 May 2023
The project was created to quantify and characterise the cherries of a traditional production area in the hills around Turin and find an outlet for the by-products of the processing industry and the product that cannot be placed on the fresh market.
25 Jun 2025
The German sweet cherry season has officially begun with early varieties such as Burlat and Bellise. Although volumes are still limited, growing interest from retailers and active promotional campaigns are boosting demand, with expectations for a dynamic European market ahead.
10 Dec 2025
Chile’s cherry production is expected to fall to 115–120 million boxes due to spring frosts, pruning strategies and natural yield cycles. Early exports to Asia accelerate, while demand grows for small consumer-ready packs, new genetics and bicolor cherries.
10 Dec 2025
A high-pressure humidification system reduces cherry dehydration by up to 80% during cold storage in raw material rooms. This solution ensures consistent fruit quality even in peak harvest periods, making it essential for postharvest management and fruit export in Italy.
