The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
19 Aug 2024
In research funded by the Government of Aragon, a relationship was identified between the rate of cracking and the amount of flavonoids present in the epidermis of the underside of the fruit. As the amount of flavonoids increases, the frequency of cracking also increases.
27 May 2025
Chile’s cherry industry faces a turning point: lower returns from China, rising costs, and sizing challenges. Experts and growers share agronomic and commercial strategies to remain profitable and expand exports to new markets in the coming years.
04 Jul 2025
Turkey is now the world's leading cherry producer, followed by Chile and the USA. Based on FAO data, historical trends and projections to 2028, this article offers a full overview of the global cherry market, key exporting nations and the strategies of major producing countries.
04 Jul 2025
CherryTech 2025 brought together more than 1,600 professionals in Chile to explore the future of cherry production. With masterclasses, expert forums, and cutting-edge research, the event highlighted the importance of innovation, pruning techniques, and sustainable practices.
