The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
13 Nov 2025
Chilean cherries reach China fast via air freight, but legal and logistical risks are high. From documentation and refrigeration to jurisdiction issues, exporters must prepare for delays, damage claims and tight deadlines in this competitive fruit market.
13 Jan 2025
A two-year study conducted in the United States on two sweet cherry cultivars, “Emperor Francis” and “Ulster,” analyzed six different soil treatment strategies to identify the best solutions for improving tree growth and managing nematodes.
25 Aug 2026
A University of Belgrade study in Serbia examines pollen germination, pollen tube growth and flowering phenology in six sour cherry genotypes, highlighting the decisive role of genetics, environment and phenotypic stability in orchard pollination under field conditions.
25 Aug 2026
In Chile, artificial intelligence, drones and multispectral imaging are transforming cherry farming. New technologies improve yields, treatment precision, water efficiency and crop management, while accelerating the development of increasingly automated and data-driven orchards.
