The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
22 Nov 2023
Fuenzalida points out that Boban is the Chinese name by which Copefrut has long been known in the Asian market. Leveraging this capital of knowledge and penetration, it will be the brand under which they will try to win the palate and recognition of Chinese consumers.
17 Jan 2025
This model can explain the fluctuations in prices and production in the Chilean cherry market. This model is relevant because cherries have an annual production cycle and are subject to factors such as seasonality, limited supply, and variations in demand.
16 Jan 2026
B.J. Thurlby, who passed away at age 60, led the Washington State Fruit Commission for over 25 years. As a true ambassador for Northwest cherries, he championed research, exports and grower education, leaving a deep mark on the U.S. and international fruit industry.
16 Jan 2026
Frutas de Chile has revised its 2025/26 cherry export forecast down by 15% due to adverse weather, with shipments expected to reach 110 million boxes. To support sales, the Cherry Ice and Snow Festival launches in China, blending cherries, lifestyle and Lunar New Year culture.
