The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
17 Jun 2025
Calatayud and Aranda cherries gain technical support from the Zaragoza Provincial Council for PGI recognition. A key step in a journey started in 2018, backed by local institutions, growers, and the Aragonese Government to promote this outstanding fruit.
09 Jan 2024
At the last Cherry Expo, ANA Chile researchers reported on the behaviour of some new early cherry varieties in Chile. Below are the main technical indications for producers and exporters that emerged during the Chilean symposium.
05 Nov 2025
Born in the mountains of Aragón, Mountain Cherry blends tradition, innovation, and respect for the land. With 185 hectares of premium cherries and plums, this family business stands as a benchmark for sustainability, quality, and social responsibility with growing global reach.
05 Nov 2025
For ten years, the FabLab at the University of Chile has been promoting biofabrication as a path to reduce waste and regenerate natural resources. Using cherry pits, innovators create new sustainable materials and design solutions that merge science, art, and environmental care.
