The seven-nation European project BreedingValue is aimed at enhancing the value of fruits such as strawberry, blueberry and raspberry, and involves seven nations Italy, France, Germany, Spain, UK, Finland and Turkey.
One of the activities of the project, conducted between March and July 2022, and led by the Institute of Bioeconomics of the CNR, with the support of European partners, was to engage consumers through a multilingual online survey to understand the liking of the fruits studied in the project, compared to other popular fruits.
More than 900 consumers participated in the survey, and the most popular fruit among the 18 proposed was strawberry, with raspberry in fourth place and blueberry in fifth. Excellent placings then for these 'up-and-coming' fruits.
In second place was the cherry, with an average rating of 6.1 out of 7.
The cherry is, among the most liked fruits, in third place in Turkey, second place in France and the United Kingdom, almost equal to the strawberry for Spanish consumers, and first place for Italian consumers (rating 6.4 out of 7).
In Germany, the whole podium is for the berry: strawberry, raspberry, blueberry, in that order, with the cherry in fourth place.
Only in Finland is the cherry not among the top 10 most popular fruits, but the difference between the opinions of consumers in the different countries gives an idea that the online survey was conducted carefully and with a desire to offer honest individual judgements.
The survey, it is important for the research, to segment consumers according to preferences and expectations, highlighted the high appreciation for berries, but also showed how the cherry, together with the peach (in third position
according to international ratings ... and second in Italy ahead of the strawberry), is an important reference when it comes to taste, quality and the pleasure of eating fruit.
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The study covers the growing seasons from 2011/12 until 2019/20 for the development of the model and 2020/21-2022/23 for its validation. The M1 model is based on an inverse modelling methodology, M2 and M3, on the other hand, are more physiologically grounded.
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The greenhouse was built in 2019 and the micro-grafted cherry trees were planted in 2020. The goal is an early harvest, which will take place between 10 and 20 May and should reach a production of 20 tonnes/hectare in the early part of the European season.
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Despite rising global exports and high-quality supply from Chile and South Africa, cherries remain absent from Italian supermarket shelves in December. A missed opportunity for the GDO, while major European retailers aim for year-round cherry availability and better pricing
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Chilean cherries are preparing for Chinese New Year 2026 by focusing on quality and planning. After delays and losses last season, the industry is making a comeback with large, sweet, firm cherries with vibrant color, aiming to regain trust in the Asian market.
