In the heart of the Spanish region of Extremadura, the famous cherry trees of the Jerte Valley are starting to bloom again. This was announced by the Regulatory Council of the Protected Designation of Origin (P.D.O.) Cereza del Jerte, stating that over two million trees have begun their spectacular blooming process.
According to forecasts, the first cherries will arrive in 35 to 40 days, while the prized Jerte picotas will be ready for the market starting in June.
The president of the P.D.O., José Antonio Tierno, expressed optimism about the 2025 season: "The outlook is good," he said, emphasizing how climatic conditions played a decisive role.
Abundant rainfall and cooler temperatures compared to previous years caused a slight delay in blooming, but in a positive way: "It is a natural phenomenon that promotes optimal fruit development and can result in a higher quality harvest," he added.
This year, the Designation aims to certify between two and three million kilos of both cherries and picotas, for a total potential of four to six million kilos. A significant production, which will also depend on the weather in the coming weeks.
An important novelty for the 2025 campaign is the introduction of three new certified varieties under the Cereza del Jerte label: Van, Lapins, and Burlat. With these, the P.D.O. expects a substantial increase in supply, potentially reaching 10–12 million kilos of certified cherries.
Source: Consejo Regulador de la Denominación de Origen Protegida Cereza del Jerte
This will make it possible to extend the commercial season from April through August, well beyond the usual period from mid-May to mid-June.
"These varieties enrich our offer, but the Jerte picota will always remain our symbol, as it is a native and unique variety in the world," commented Tierno.
The Jerte Valley, located in northern Extremadura, is a mountainous area distinguished by terraced cultivation. Here, family farming traditions are preserved through generations, and harvesting is still done manually, ensuring the highest quality standards.
The microclimate and unique orography of the area give the cherries their unmistakable organoleptic qualities.
Jerte cherries, in fact, reach the market at the perfect time for consumption, thanks to a unique balance between traditional techniques, respect for nature, and rigorous quality control.
A winning combination that makes this product a flagship of European agrifood and a benchmark for all cherry-growing regions, including Italy.
Source: portalfruticola.com
03 Feb 2025
Most TikTokkers guarantee the delivery from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” said Jack Wang, from Lucaston Park Orchards.
10 Apr 2025
NZ Cherry Corp increased cherry export yield by 10% through advanced soil moisture monitoring and precision irrigation strategies. A success story that sets the benchmark for smart farming practices across New Zealand and internationally.
02 Jan 2026
Chile, the world’s top exporter of fresh cherries, is tackling the growing threat of Drosophila suzukii through an advanced strategy that includes the Sterile Insect Technique and a cross-border partnership with Argentina to safeguard fruit quality and global market access.
01 Jan 2026
Ultrasound and nanobubble treatments are transforming postharvest cherry management in Chile. Physiological indicators such as pitting, electrolyte leakage and respiration help assess treatment impact and preserve cherry quality for up to 45 days in cold storage.
