Three new varieties from Battistini Vivai to optimise profitability
27 Feb 2025
Battistini Vivai offers Giant Red, Royal Helen and Ferdouce. Three cherry varieties with different ripening times to optimise profitability, quality and resistance.
Washington Fruit Growers, one of the leading players in the fruit industry of Washington State, has officially completed the installation of its new cherry packing line. A cutting-edge facility, designed to increase operational capacity and ensure high standards of efficiency and quality in product handling.
Construction work began in August 2024, following a design phase that started in May of the same year. The project was led by Unitec Group, an Italian company specialized in fruit selection technologies and packaging. The new line is located next to the original facility, optimizing the existing infrastructure to streamline space usage and make the production flow smoother.
Advanced technology
Thanks to this new installation, Washington Fruit Growers expects a significant increase in operational capacity. “The new line allows us to optimize core processes and respond more promptly to customer needs,” said Tommy Hanses, CEO of the company. The system not only enhances service quality, but also helps to strengthen the organic cherry segment and expand personalized packaging options for the end consumer.
This expansion is part of a broader strategy aimed at making cherry production more synergistic with that of apples and pears, sectors in which the company already boasts important volumes and a strong reputation.
A vision for the future
With over a century of operations behind it, Washington Fruit Growers continues to invest in innovation and sustainability, remaining true to its founding values: quality, efficiency, and relationship-centered operations. The commitment to a more efficient supply chain concerns not only the product, but also the communities and markets in which it operates.
The new packing line therefore represents not only a technological step forward, but also a statement of intent: to grow alongside global demand without ever compromising on excellence.
Text and image source: freshplaza.com
