The winning bid of 165,000 Australian dollars was made by Talal and Joanne Khanafer with the support of Sydney Markets, Sydney Markets Credit Services, and a group of Sydney Markets companies. A box of cherries from the Warby Ranges in the northeast of Victoria was sold for a record-breaking 165,000 Australian dollars during the annual Cherry Ball hosted by the Sydney Markets Foundation.
The box of cherries came from Smiths Fruit in Wangaratta, which has been operating for nearly 150 years, and was specially selected during an official tasting event before the cherry auction. The winning bid of 60,000 dollars was made by Talal and Joanne Khanafer of Trims Fresh Merrylands, with additional donations totaling 105,000 Australian dollars, including 25,000 dollars from Sydney Markets on behalf of its shareholders, 20,000 dollars from Sydney Markets Credit Services, and another 60,000 dollars from a consortium of Sydney Markets companies and individuals.
The cherry auction will see the full amount of 165,000 dollars donated to the 2024 charity partner, Little Wings. The organization provides free, safe, and professional air and ground transport to seriously ill children in regional and rural towns of New South Wales, Australia, and Queensland. The annual Cherry Auction has raised approximately 2 million Australian dollars since its inception in 1980. Meegan George, CEO of the Sydney Markets Foundation, stated that the cherry auction allows the market community to celebrate the stone fruit season in style, along with the fresh produce industry and corporate donors.
Little Wings CEO Clare Pearson expressed her excitement about the outcome and the support shown by the market community. “The funds raised by the Sydney Markets Foundation will help families in our regional communities continue to access vital transport services, enabling their children to reach appointments, clinics, and treatments,” said Pearson.
Read the full article: Fruitnet
Image: Fruitnet
29 Feb 2024
Analysing all the challenges of the cherry industry is ambitious. In this article, Jean Paul Millan addresses the crucial issues of the sector. From sustainability to post-harvest, the need to evolve in a rapidly changing sector emerges.
13 Jan 2026
The 2025 cherry season in the Pacific Northwest saw high prices and excess volumes. At Yakima's Cherry Institute 2026, the industry gathers to discuss strategies, market dynamics, export challenges and future crop timing. A turning point for U.S. cherry growers.
21 Sep 2026
In Godolesh, Elbasan, Albania’s cherry harvest supports the local economy through a native variety, strong demand and favorable prices. The return of farmers from migration highlights a sustainable agricultural model rooted in quality, tradition and local opportunity.
21 Sep 2026
The 2025-2026 season confirms a new balance for Chilean cherries: lower returns, quality and sizing, tighter cost control and greater efficiency are now essential for growers seeking to protect margins, productivity and competitiveness in a more selective export market.
