With the beginning of June, Germany has officially kicked off the sweet cherry season. Early varieties such as "Burlat" and "Bellise" are already available on the markets, coming mainly from the country's earliest production areas.
In northern and western Germany, the color change in tunnel-grown fruits is now imminent. However, the early harvested quantities remain limited and are currently not sufficient to meet the needs of large retail chains.
The first German cherries are therefore mainly intended for direct sales and wholesale markets. Despite the limited volumes, prices remain fairly stable.
Across Europe, supplies from Spain, Italy, and Greece are slowly increasing but remain lower than in previous years. Supply from Turkey also appears reduced, and the prices requested by suppliers remain high.
The majority of the available volumes are absorbed directly by supermarkets and discount stores, leaving little room for other channels.
In calendar week 23, according to AMI data, promotional activities in German retail stores numbered only 19, compared to 29 in previous years. Promotional prices range between €7.90 and €9.97 per kilo.
However, it is expected that in the coming weeks, retail chains will increase their promotional campaigns, further stimulating demand.
Figure 1. Fewer promotions compared to previous years. Promotional initiatives for sweet cherries in German food retail. Source: AMI promotional prices in food retail (LEH) © AMI 2025/OG-MW-1127 | AMI-informiert.de
With availability still fragmented but growing, and demand showing signs of awakening, the coming weeks will be crucial in determining the overall trend of the sweet cherry season in Germany and Europe.
The spotlight remains on the balance between supply and price, a key factor for the commercial success of the sector this year.
Source: ami-informiert.de
Header image source: SL Fruit Service
13 May 2025
Romania enhances sour cherry genetic resources by developing innovative, disease-resistant varieties highly suitable for fresh markets. A successful and sustainable fruit-growing model rooted in biodiversity, varietal selection, and advanced biotechnology applications.
27 May 2024
Coldiretti Puglia has denounced this collapse in cherry production and requested the recognition of a state of natural disaster from the Puglia Region. The situation is made even more difficult by rising production costs and the severe drought.
25 Jun 2025
The German sweet cherry season has officially begun with early varieties such as Burlat and Bellise. Although volumes are still limited, growing interest from retailers and active promotional campaigns are boosting demand, with expectations for a dynamic European market ahead.
25 Jun 2025
Chitosan-coated silver nanoparticles (AgChNPs) show high efficacy against Drosophila suzukii, a major fruit pest. This sustainable biotechnological solution reduces adult emergence, reproduction, and causes morphological damage, offering a valid alternative to insecticides.
