Post-harvest problems: the challenges of the cherry industry
27 Feb 2025
With increasing demands for longer shelf life, parameters such as firmness, colour and dehydration of the stalk are crucial for product acceptance in international markets.
A social media campaign through Tasmanian Grown Facebook and Instagram to promote the consumption of Tasmanian cherries in Sydney and Melbourne ran throughout January and February.
It targeted the Asian communities and gift giving of cherries at Lunar New Year. The campaign results were very positive with a high level of engagement which included posts and reels from social media influencers.
The highlights for the 53 posts across two platforms are:
- 1.49 million views of the material
- 15,600 interactions with the content
- 1,950 new followers
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Source: Fruit Growers Tasmania
