A social media campaign through Tasmanian Grown Facebook and Instagram to promote the consumption of Tasmanian cherries in Sydney and Melbourne ran throughout January and February.
It targeted the Asian communities and gift giving of cherries at Lunar New Year. The campaign results were very positive with a high level of engagement which included posts and reels from social media influencers.
The highlights for the 53 posts across two platforms are:
Read more:
Source: Fruit Growers Tasmania
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