Double-digit growth and strengthened leadership in Puglia, Campania and Sicily.
This is the outcome for Toschi Vignola between October 2024 and September 2025, a period in which the Emilia-based company brought its volume market share to 51% in the three main regions of Southern Italy for the amarena segment.
According to Circana data updated to September 2025 – relating to hypermarkets, supermarkets and self-service channels – Puglia, Campania and Sicily together account for 70% of amarena sales in Southern Italy.
A strategic area where the brand continues to consolidate an increasingly widespread presence.
In detail, performance in Campania recorded a +26% increase in sales, accompanied by a 5% rise in volume market share.
Figures that highlight a significant acceleration in a key consumption region.
The trend is even more pronounced in Sicily, where market share increased by 33%, supported by a significant strengthening of distribution across the island.
In Puglia, Toschi confirms an already well-established leadership in the segment.
“These three regions have strong strategic value, and we are extremely satisfied with the success we are achieving in Southern Italy,” comments Susanna Toschi, Sales Director Italy.
“These results reward the reliability of our production and distribution network and demonstrate the value of a brand that combines craftsmanship and innovation.”
Source: Toschi Vignola
Among the most recent innovations is Amarena Zero+, offered with no added sugars in the candied amarena cherries in syrup segment.
“It is a product that integrates the traditional recipe with plant fiber technology,” explains Susanna Toschi.
“This allows us to enhance the fruit’s natural sweetness without using added sugars or artificial sweeteners, offering a product with half the calories while maintaining the taste consumers know and appreciate.”
An innovation that responds to the growing attention toward products with reduced calorie content, while keeping identity and raw material quality at the core.
Toschi amarena cherries represent an icon of Italian agri-food excellence.
The family recipe, created in 1945 from the intuition of brothers Giancarlo and Lanfranco, gave rise to an entrepreneurial journey that, 80 years later, sees the company among the leading players in fruit processing and in the production of liqueurs, syrups, toppings and ingredients for gelato and pastry.
With a presence in more than 85 countries across four continents, Toschi Vignola confirms how the combination of heritage, product innovation and distribution strength can translate into solid and long-lasting market performance.
The result in Southern Italy is not only a commercial milestone, but a clear signal: the amarena segment continues to evolve and to offer new growth opportunities, especially when quality and innovation move in the same direction.
Source: www.agipress.it
Opening image source: My Modena Diary
14 Apr 2025
With 13,253 cultivated hectares and 41% of national production, Aragon is the leading cherry-growing region in Spain. From variety to quality, up to exports to Europe and Asia, discover all the numbers and projects to enhance the sector.
18 Mar 2024
Raúl Orellana, Technical Manager for Quality, talks about his experience in China and how this prepares the company for the coming season, after part of his team experienced first-hand the journey that the cherries take to China.
02 Nov 2026
Phenoria uses a single smartphone image and AI to assess cherry tree canopies and fruit load. Comparing trees averaging 755 versus 137 fruits, the study shows how digital phenotyping reveals within-orchard variability and helps identify areas for further investigation.
02 Nov 2026
Claudia Soler examines the future of Chilean cherries after two difficult seasons, focusing on premium quality, changing consumer demand in China, export diversification into the US and Europe, stronger logistics and strategies to build a more resilient industry by 2035.
