23 Apr 2026
A Tasmanian research project examines how rain covers alter orchard microclimates, analysing impacts on cherry quality, yield and tree growth. Findings will help growers manage hotter summers, extreme rainfall events and the increasing challenges of climate change.
19 Mar 2026
Social media campaign promoting Tasmanian cherries in Sydney and Melbourne reached over 1.49 million views and 15,600 interactions. Targeting Asian communities during Lunar New Year, the strategy leveraged influencers and high-engagement digital content strategy.
02 Feb 2026
Tasmanian cherry production is set to grow by 15% in the 2025/26 season, with larger and sweeter fruit. With no fruit fly and fast air freight, exports are aimed at Asian markets, targeting strong sales around the Chinese New Year celebrations in mid-February.
09 Sep 2025
Australian cherry production is expected to drop to 18,000 metric tons in 2025/26, marking the worst season in five years. While most growing regions face climate risks, Tasmania stands out with favorable conditions and strong potential for quality fruit and export.
03 Feb 2025
Most TikTokkers guarantee the delivery from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” said Jack Wang, from Lucaston Park Orchards.
17 Jan 2025
A launch event to celebrate the official start of the Tasmanian cherries season was held on January 8 in Taipei. The event brought together the Tasmanian cherry industry, Fruit Growers Tasmania, Cherry Growers Australia, and Austrade, along with Taiwanese importers and buyers.
02 Jan 2025
Tony Coad, Marketing and Sales Director of Reid Fruits, stated: “For us at Reid Fruits, this is an exciting time of year, with another cherry harvest underway. The harvest looks excellent, and we expect a 15% increase in volumes this season compared to last year.”
09 Dec 2024
Claire Scofield studies the effects of environmental conditions under rain covers on calcium uptake in cherries. The aim is to further our understanding of xylem dynamics and the impact of rain covers on these processes.
05 Dec 2024
Given the competition from Chilean cherries, Cherry Growers Australia emphasized that maintaining the superior quality of Australian cherries is essential to offer customers the tastiest product on the market. Last season, Australia exported 4,030 tonnes of cherries.
13 Sep 2024
According to Minister for Primary Industries Jane Howlett: “We know that gaining new markets will further grow the industry which is why our 2030 Strong Plan for Tasmania's future commits 600,000 dollars to Fruit Growers Tasmania to expand its commercial presence”.
