The renowned Spanish cherry producer, Cherries Glamour S.L., has recently announced a revolution in the industry by offering high-end cherries at an unprecedented price of €300/kg. The campaign was launched in Europe on March 20, positioning the company as a leader in the sector and anticipating the marketing season.
Originating from Spain, Cherries Glamour exploits a unique niche in the global market, bridging a "production window" between hemispheric seasons. With the cherry season starting in April on the Iberian Peninsula and ending in August, the company offers cherries when they are not available globally, ensuring the exclusivity of its product.
Not without challenges, the company's Spanish headquarters in Lérida must face harsh and inhospitable winters for cherry cultivation. The solution has been found in a sophisticated greenhouse system and meticulous climate control, the result of over 20 years of research and substantial investments.
The company has gained a prestigious reputation, supplying its exclusive cherries to selected clients and luxury venues such as Harrods in London and the Gallerie Lafayette in Paris. Celebrities like Jacques Chirac and Giorgio Armani appreciate Cherries Glamour's delicacies, confirming their luxury status.
Read the full article: Planet Food News
Images: Planet Food News
21 May 2025
In Chile, integrated nutrition management in cherry orchards boosts yield and fruit quality while reducing external inputs. Balanced fertilization, root stimulation and biostimulants ensure firmer, more uniform cherries fit for international premium markets.
09 Jan 2026
Smart irrigation improves cherry fruit size and profitability. With SWAN Systems, growers in Australia, North America and the Mediterranean can optimize water use, reduce waste and cracking, and boost yield through integrated data, expert guidance and better decisions.
26 Jun 2026
A three-year study in Poland compares organic and conventional sour cherries, showing that cultivar, climate and season affect fruit quality more than orchard management alone. Oblačinska stands out as the most promising cultivar for high-quality organic production.
26 Jun 2026
A Tasmanian study examines how clear and opaque rain covers change orchard microclimate, light, leaf physiology and cherry quality, combining replicated field trials and grower case studies to help producers improve fruit performance, harvest timing and storage potential.
