Cherries at €300/kg: the Cherries Glamour phenomenon that is booming in luxury markets

The renowned Spanish cherry producer, Cherries Glamour S.L., has recently announced a revolution in the industry by offering high-end cherries at an unprecedented price of €300/kg. The campaign was launched in Europe on March 20, positioning the company as a leader in the sector and anticipating the marketing season.

Originating from Spain, Cherries Glamour exploits a unique niche in the global market, bridging a "production window" between hemispheric seasons. With the cherry season starting in April on the Iberian Peninsula and ending in August, the company offers cherries when they are not available globally, ensuring the exclusivity of its product.

Not without challenges, the company's Spanish headquarters in Lérida must face harsh and inhospitable winters for cherry cultivation. The solution has been found in a sophisticated greenhouse system and meticulous climate control, the result of over 20 years of research and substantial investments.

The company has gained a prestigious reputation, supplying its exclusive cherries to selected clients and luxury venues such as Harrods in London and the Gallerie Lafayette in Paris. Celebrities like Jacques Chirac and Giorgio Armani appreciate Cherries Glamour's delicacies, confirming their luxury status.