In the lands between Romagna and Modena, a group of farmers is achieving significant results in the cherry-growing sector. Known for their dedication to quality and tradition, these companies, members of Agrintesa, are reaching international markets with their high-quality cherry production.
Enrico Bucchi, the CEO of Valfrutta Fresco SpA, takes us on a journey through the region's fields, closely examining the cherry supply chain and the strategies behind the success of this fruit.
As the cherry-growing season intensifies, we find ourselves immersed in the countryside of Modena, one of the most suitable areas for cherry production. Here, thanks to the specialization of agricultural companies, the supply chain is able to generate considerable added value, focusing on the importance of product quality and authenticity.
In collaboration with Agrintesa, the Alegra Group is committed to enhancing the production of its members, offering a diversified range of products ranging from PGI Vignola Cherries and Valfrutta Fresco to private label production. This targeted approach meets the needs of customers increasingly attentive to the origin and quality of food.
To watch the full video on LinkedIn, click here
Source: Agrintesa
Image: Alegra Group
15 Apr 2024
Japan will give the US 250 cherry trees to replace those that will be uprooted to repair the wall around the capital's tidal basin. Japanese Prime Minister Fumio Kishida made the announcement on Wednesday during a visit to the White House.
25 Nov 2025
A recent Serbian study tested 14 cherry rootstocks on heavy, acidic soils without irrigation. Results show how each rootstock impacts fruit size, sugars, acidity and antioxidants, helping farmers make better rootstock-cultivar choices for quality yield.
05 Feb 2026
A research study from the University of Chile investigates how controlled atmosphere storage improves the shelf life of ‘Bing’ and ‘Lapins’ sweet cherries. Results show significant postharvest quality improvements under cold storage and market simulation conditions.
05 Feb 2026
With precision farming, it's now possible to prevent fruit cracking by optimizing irrigation, monitoring and data collection. Sensors, drones and AI support European growers in improving yield and fruit quality in cherries, grapes, citrus and pomegranates.
