Cherry growers in the Northwest have always known that the best way to successfully navigate the cherry season, which lasts 3 months, is to produce excellent quality fruit from start to finish. This year they have outdone themselves, producing fruit that drives repeat purchases and that consumers eagerly await all summer long.
In 2024, our growers will deliver cherries that will leave consumers wanting more and more! Thanks to the perfect climate for production, we are seeing uniformly colored red and yellow cherries with a brix of 20% and above.
Over 80% of the shipped crop is sized 10.5 row (26mm+) or larger. We are currently shipping over 350,000 boxes per day, bringing the season's total to 3,110,730 boxes (equivalent to 20 pounds - up to June 19, 2024).
It is expected that shipments will exceed 400,000 boxes per day by early next week!
Image 1: comparison of daily shipments between the five-year average, the 2024 estimate, and the actual 2024 data.
Get your promotions ready: despite shipments being in line with pre-season estimates, most growers report that early varieties are yielding a bit less than hoped. The good news is that later varieties, such as Bing and Skeena, seem to have moderate or medium-sized crops on the trees.
As mentioned earlier, these lighter sets have led to excellent quality so far... and it should remain that way until the last cherry is shipped in mid-August!
Source: Northwest Cherries
Images: Northwest Cherries
24 Nov 2025
A field trial in Piedmont (Italy) confirms that Prohexadione-Ca reduces vegetative growth in Tip Top cherry trees and significantly increases fruit set, commercial yield, red skin coloration, and antioxidant content, improving orchard efficiency with Gisela 6 rootstock.
20 May 2024
Alara is the biggest grower in Turkey with 220 ha of orchards for production out of peak season. Different dynamics are emerging since the last 10 years that are threatening the future of the business. Actions for sustainable production are becoming more and more important.
25 Mar 2026
A study from China introduces advanced tools like e-nose and e-tongue to assess sweet cherry quality. The approach reveals genetic variability, sensory profiles, and new strategies for breeding, post-harvest optimization, and market segmentation.
25 Mar 2026
Coldtech introduces advanced rapid cooling technology in Chile that preserves cherry quality immediately after harvest. It reduces deterioration by up to 75%, improves efficiency across operations, and supports consistent premium standards for global export markets.
