Cherry growers in the Northwest have always known that the best way to successfully navigate the cherry season, which lasts 3 months, is to produce excellent quality fruit from start to finish. This year they have outdone themselves, producing fruit that drives repeat purchases and that consumers eagerly await all summer long.
In 2024, our growers will deliver cherries that will leave consumers wanting more and more! Thanks to the perfect climate for production, we are seeing uniformly colored red and yellow cherries with a brix of 20% and above.
Over 80% of the shipped crop is sized 10.5 row (26mm+) or larger. We are currently shipping over 350,000 boxes per day, bringing the season's total to 3,110,730 boxes (equivalent to 20 pounds - up to June 19, 2024).
It is expected that shipments will exceed 400,000 boxes per day by early next week!
Image 1: comparison of daily shipments between the five-year average, the 2024 estimate, and the actual 2024 data.
Get your promotions ready: despite shipments being in line with pre-season estimates, most growers report that early varieties are yielding a bit less than hoped. The good news is that later varieties, such as Bing and Skeena, seem to have moderate or medium-sized crops on the trees.
As mentioned earlier, these lighter sets have led to excellent quality so far... and it should remain that way until the last cherry is shipped in mid-August!
Source: Northwest Cherries
Images: Northwest Cherries
19 Mar 2025
China starts the destruction of 1,300 containers of damaged Chilean cherries, stranded at sea for more than 20 days. More than 24,000 tonnes of fruit, worth USD 120 million, were rejected: a blow to Chilean exports and the global fruit and vegetable market.
15 Dec 2023
Rabobank senior analyst Gonzalo Salinas monitors global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. At the end of 2023, there are mixed trends in the entire cherry sector.
20 Mar 2026
A study in Spain examines an evergrowing sweet cherry genotype unable to enter dormancy. The research highlights altered expression of DAM genes and offers new insights for genetic improvement and adaptation to climate change in temperate fruit crops.
20 Mar 2026
The CrackSense project investigates sweet cherry cracking in Lithuania and France, highlighting the impact of extreme weather events, sensor-based monitoring, and varietal differences to improve prevention, resilience, and advanced orchard management strategies.
