The cherry industry currently faces headwinds in every fruit crop, including increases in labour and other input costs, growing competition in the global market, supply chain disruptions, inflation, development pressures and an ageing grower population.
A particular case of uncertainty is evident in the cherry sector, where price inconsistency, import pressure and weather-related crop losses create significant challenges. Sour cherry losses due to climate change and the limited geographical extent of the sector have become more frequent.
Lake Michigan, which once offered protection from extreme weather conditions, is no longer as reliable as in the past. Spring frosts have compromised crucial harvests, including an alarming period in 2020 and 2021, marking the first time in Michigan history with two consecutive low harvests.
Since 2012, cherry growers have had access to crop insurance to manage losses. However, the fluctuating size of harvests worries business, with the chairman of the Cherry Industry Administrative Board fearing the loss of price stabilisation mechanisms, especially after the dissolution of the CherrCo cooperative in 2018.
The lack of price stability worries buyers, with the chairman of the Cherry Industry Administrative Board warning that constantly fluctuating prices are not conducive to sales. The CherrCo cooperative, previously responsible for stabilising the price of frozen cherries, was dissolved in 2018, adding further uncertainty to the industry.
The decline in the size of the cherry industry is evident, with Michigan experiencing a decline in acres under cultivation and in the number of growers and processors. The reduction in processors complicates the situation for independent growers, who complain of a lack of pricing power.
Low-priced imports of cherry products from other countries have further aggravated the sector's difficulties. However, a recent finding revealed that import estimates may have been overestimated, although competition remains a significant problem.
Read the full article: Good Fruit Grower
28 May 2024
Ovalle was once again the capital of early cherries. Organised by Susttex, the Cerezas Primores seminar brought together producers, companies, academics and people interested in cherry cultivation in the Coquimbo region for the third year running.
16 Jan 2025
On 10 January, at the 82nd Cherry Institute in Yakima, Northwest Cherries administrators told growers that the 2024 season was a success in terms of shipments and promotions, a positive point after several difficult years.
20 Apr 2026
In 2025, Moldova reached a record in sour cherry exports, surpassing domestic consumption, with 55% of output shipped abroad. Rising prices and lack of irrigation are affecting fruit quality, yields and the overall competitiveness of the national cherry supply chain.
20 Apr 2026
In Chile’s cherry sector, oversupply and rising costs are reshaping the market. According to Raimundo Cuevas, not all orchards will survive: higher productivity, new varieties and a redefinition of growing areas will be essential to maintain profitability in the coming years.
