The cherry industry currently faces headwinds in every fruit crop, including increases in labour and other input costs, growing competition in the global market, supply chain disruptions, inflation, development pressures and an ageing grower population.
A particular case of uncertainty is evident in the cherry sector, where price inconsistency, import pressure and weather-related crop losses create significant challenges. Sour cherry losses due to climate change and the limited geographical extent of the sector have become more frequent.
Lake Michigan, which once offered protection from extreme weather conditions, is no longer as reliable as in the past. Spring frosts have compromised crucial harvests, including an alarming period in 2020 and 2021, marking the first time in Michigan history with two consecutive low harvests.
Since 2012, cherry growers have had access to crop insurance to manage losses. However, the fluctuating size of harvests worries business, with the chairman of the Cherry Industry Administrative Board fearing the loss of price stabilisation mechanisms, especially after the dissolution of the CherrCo cooperative in 2018.
The lack of price stability worries buyers, with the chairman of the Cherry Industry Administrative Board warning that constantly fluctuating prices are not conducive to sales. The CherrCo cooperative, previously responsible for stabilising the price of frozen cherries, was dissolved in 2018, adding further uncertainty to the industry.
The decline in the size of the cherry industry is evident, with Michigan experiencing a decline in acres under cultivation and in the number of growers and processors. The reduction in processors complicates the situation for independent growers, who complain of a lack of pricing power.
Low-priced imports of cherry products from other countries have further aggravated the sector's difficulties. However, a recent finding revealed that import estimates may have been overestimated, although competition remains a significant problem.
Read the full article: Good Fruit Grower
30 Jun 2026
At CherryTech 2026, Jordi Casas reviews the Chilean cherry season: lower production, uneven quality, weaker prices and new challenges for Chile, China and global markets. Profitability, varieties and coordinated strategy are now crucial for the industry's future path.
01 Nov 2024
In susceptibility tests carried out at the Autonomous University of Barcelona (Spain), the larvae of the pest showed a high susceptibility to the three treatments applied, with a mortality rate of between 75% and 95%.
08 Sep 2026
A study on cherry germplasm in Hungary analyzes SSR markers BPPCT034 and CPSCT038 linked to fruit size, highlighting new opportunities for marker-assisted selection and genetic improvement of sweet and sour cherry in modern breeding programs across Hungary today in EU.
08 Sep 2026
With compressed prices and record volumes, cherry profitability in Chile increasingly depends on phenology, BBCH monitoring, leaf wetness and risk management. A data-driven approach helps growers protect fruit quality, exportable yield, margins and market competitiveness.
