With the goal of promoting the quality and benefits of European cherries, the new campaign "Del campo a tu mesa! Naturally CeriZiosas" kicks off, co-financed by the European Union.
An ambitious strategy that over the next three years will speak directly to consumers, combining taste, sustainability, and social inclusion.
Leading the project is the Agrupación de Cooperativas del Valle del Jerte, a historic organization made up of 15 cooperatives and over 2,500 small producers, active in cherry and picota cultivation and distribution since the 1980s.
The creativity and implementation of the campaign are entrusted to Atlas Marketing Studio, which will oversee every phase of activities from 2025 to 2027.
The aim is not only to promote an iconic product, but also to highlight the social impact of cherry cultivation.
At the heart of the narrative: the importance of environmental sustainability and the fundamental role of women in agricultural supply chains.
A message that strongly resonates in an increasingly equity- and green innovation-conscious European context.
The campaign will unfold through a multichannel strategy combining digital actions, public relations, and live events.
Press events, show cooking sessions, initiatives in retail outlets, and participation in industry fairs like Fruit Attraction are planned.
The online dimension will be strengthened through a social media editorial plan, collaborations with gastronomic micro-influencers, chefs, and culinary personalities who will create live content dedicated to #cherrylovers.
The communication and PR strategy was handled by the Bloody agency, which also organized the launch event aimed at economic and gastronomic media.
The star of the show cooking experience was Ángela Gimeno, MasterChef winner, who engaged the audience in the preparation of three dishes — both sweet and savory — featuring cherries as the main ingredient.
With "Naturally CeriZiosas", European cherries are preparing to conquer new markets and consumers, focusing on authenticity, quality, and innovation.
A challenge that looks toward the future of European agrifood, increasingly conscious and sustainable.
Text and image source: www.diariofruticola.cl
08 Mar 2024
The project involves the development of traps using new attractants, smart sensors and artificial intelligence. The aim is to minimise the use of insecticides in agriculture with a more environmentally and economically sustainable strategy.
28 Oct 2024
'South Africa has an earlier season than Chile, and the long-standing relationships with the trade established through the marketing of our apples and pears give us an excellent entry point,' said Calla du Toit of Tru-Cape Fruit Marketing.
26 Jun 2026
A three-year study in Poland compares organic and conventional sour cherries, showing that cultivar, climate and season affect fruit quality more than orchard management alone. Oblačinska stands out as the most promising cultivar for high-quality organic production.
26 Jun 2026
A Tasmanian study examines how clear and opaque rain covers change orchard microclimate, light, leaf physiology and cherry quality, combining replicated field trials and grower case studies to help producers improve fruit performance, harvest timing and storage potential.
