Mountain Cherry: Aragón’s sustainable excellence in premium cherry and plum production

On the slopes of the Sierra de Pardos, between 800 and 1000 meters above sea level, flourishes an agricultural project that has managed to combine tradition, innovation, and commitment to the land: Mountain Cherry. This family-owned company, specialized in the cultivation of premium cherries and plums, has become a benchmark in the Aragonese agri-food sector and a brand with international reach.

Family roots with vision

The story of Mountain Cherry began in 2005 with its first cherry plantations. Over the years, the company has adapted to its environment and to changing market conditions. In 2015 it undertook major structural transformations that consolidated its growth. In 2020, it developed new departments, expanding its management and innovation capacity. Two years later, in 2022, came the first plum plantations, followed by the first harvest in 2024.

This constant evolution reflects a firm commitment to maintaining its family essence, while continuing to look toward the future with ambition and responsibility.

Mission, vision and values

Mountain Cherry’s mission is clear: to be a leading brand in the cultivation of premium cherries, recognized not only in Spain but also in international markets, focusing on quality, sustainability and innovation.

Its vision is to continue cultivating cherries and plums of the highest quality in the heart of Aragon, combining traditional know-how with the most modern agricultural technologies. Every fruit carries the passion of entire generations and deep respect for the land.

Among its core values stand out:

• Family commitment: a legacy that inspires dedication and respect in cultivation.
• Quality and freshness as symbols of every harvest.
• Social responsibility toward workers and the environment.
• Focus on environmental and territorial sustainability.

Product: high-altitude excellence

With 115 hectares dedicated to cherry cultivation and 70 hectares to plums, Mountain Cherry has created a diversified, healthy, and efficient agricultural ecosystem. The altitude and climatic conditions of the Sierra de Pardos foster fruits with intense flavor, firm texture, and superior quality.

The cultivated plum varieties include:

• TC Sun
• Claudia Negra
• Reina Claudia
• President
• Claudia Tolosa
• Black Mountain

As for cherries, the company works with selected varieties that ensure excellent shelf life, sweetness, and texture.

In addition to cherries and plums, the estate also includes vineyards and almond orchards, broadening and diversifying production.

Commercialization takes place under three brands:

• Mountain Cherry, the main identity and quality seal;
• Roca Roja and De Bandera, complementary brands designed to meet different market needs and consumer profiles.

Local impact and territory

Mountain Cherry understands that success is built within a community. For this reason, it prioritizes purchasing materials and services from local businesses, supporting the regional economy and generating a positive impact on the area’s business network.

Equally significant is its focus on the well-being of seasonal workers: the company has developed a housing network that guarantees dignified living conditions during the harvest season. This initiative not only ensures fair working environments but also promotes respectful integration with the local community.

“We care for the land, we cultivate the future.”

This motto perfectly summarizes the philosophy of Mountain Cherry: a responsible, human, and territory-rooted business model.

Future plans and perspectives

In the coming years, Mountain Cherry has outlined an ambitious roadmap consistent with its values:

• To strengthen its position as a reference point in high-quality cherry and plum production.
• To continuously improve production processes through the adoption of advanced agricultural technologies.
• To reinforce its international presence, bringing its fruits to new markets and consolidating the brand in the most demanding contexts.
• To enhance the housing network for workers, improving their well-being and work experience.

A family business with a global outlook

Mountain Cherry is much more than a fruit producer: it is a living project, rooted in the land, fueled by collective work, continuous innovation, and a forward-looking vision deeply connected to its territory. Its positive impact on Calatayud and the surrounding area is already evident, and its international growth continues solidly and steadily.

From the Sierra de Pardos to the world, Mountain Cherry is building an agricultural model that blends excellence, sustainability, and soul.

Source: calatayudempresa.org

Image source: Mountain Cherry

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