Penny Measham appointed as new CEO of Cherry Growers Australia: expert leadership for cherries

09 May 2025
433

A new chapter opens for Cherry Growers Australia (CGA): from May 12, 2025, Penny Measham will be the new Chief Executive Officer of the association. A well-known and appreciated name in the Australian and international horticultural world, Penny brings with her extraordinary experience in research, trade, biosecurity, and agricultural development.

A high-level profile

Alison Jones, president of CGA, expressed great enthusiasm for the appointment: “Welcoming Penny Measham as the new CEO is a privilege. Her dedication to the sector of cherries and her passion for working with CGA are well known. I am certain that producers and stakeholders will support her in this new challenge, strengthening the association’s position both nationally and internationally.”

Originally from Tasmania, Penny began her career alongside cherry growers during her studies in applied sciences. Her passion led her to complete a PhD on crucial topics for the sector, such as the causes of fruit cracking, while also contributing as a lecturer and researcher in industry-dedicated projects.

International experience and vision

Her resume includes senior roles at Hort Innovation and the Queensland Department of Agriculture, where she led programs on foreign trade, market development, fruit production, crop protection, and biosecurity. In addition, Penny has been a board member and is recognized for her expertise in governance, strategic planning, and managing high-performance teams.

Globally, she has collaborated with the International Society of Horticultural Science and has participated as a speaker at major conferences on horticultural trade and production. Despite her international scope, Penny maintains a firm focus on Australia, aiming to generate concrete value for local cherry producers.

A guide to facing future challenges

CGA aims to strengthen its influence in national and international markets, at a time when competitiveness and challenges related to climate, logistics, and global demand require enlightened leadership. The appointment of Penny Measham therefore represents a fundamental step to support the growth of the sector, in line with European dynamics where product valorization and innovation are at the heart of market strategies.

Source: cherrygrowers.org


Cherry Times - All rights reserved

What to read next

Salvi Vivai invests in a new experimental cherry orchard

Nurseries

15 Jan 2024

The year 2024 starts under the best omen for Salvi Vivai. In 2023, the new experimental cherry orchard was planted and the new micropropagation laboratory officially started. The new team is working at full speed to produce plants that are already in order.

Cherry consumption on the rise in EU while production is decreasing steadily

Production

07 Nov 2024

Area planted to cherry trees in the EU continues to decline slowly as old orchards are not renewed. In 2024, the production declines in Poland and Italy will push the overall EU output forecast down. EU consumption of cherries in MY 2024/25 is expected to increase.

In evidenza

Turkey increases cherry and sour cherry production: new sustainable asphalt applications

Processed

01 Aug 2025

Turkey’s cherry and sour cherry production rises, prompting innovative ways to manage waste. Çurkova and Ege universities explore biochar from cherry residues to enhance asphalt durability and sustainability, supporting eco-friendly infrastructure.

Dried cherry production in Chile: GoodValley strategy and global markets

Processed

01 Aug 2025

Dried cherry production in Chile is growing with GoodValley, aiming to reduce waste and enhance value. From the Colchagua Valley to Asia, the strategy focuses on expanding exports and finding markets for an innovative and increasingly appreciated product.

Tag Popolari