Penny Measham appointed as new CEO of Cherry Growers Australia: expert leadership for cherries

09 May 2025
295

A new chapter opens for Cherry Growers Australia (CGA): from May 12, 2025, Penny Measham will be the new Chief Executive Officer of the association. A well-known and appreciated name in the Australian and international horticultural world, Penny brings with her extraordinary experience in research, trade, biosecurity, and agricultural development.

A high-level profile

Alison Jones, president of CGA, expressed great enthusiasm for the appointment: “Welcoming Penny Measham as the new CEO is a privilege. Her dedication to the sector of cherries and her passion for working with CGA are well known. I am certain that producers and stakeholders will support her in this new challenge, strengthening the association’s position both nationally and internationally.”

Originally from Tasmania, Penny began her career alongside cherry growers during her studies in applied sciences. Her passion led her to complete a PhD on crucial topics for the sector, such as the causes of fruit cracking, while also contributing as a lecturer and researcher in industry-dedicated projects.

International experience and vision

Her resume includes senior roles at Hort Innovation and the Queensland Department of Agriculture, where she led programs on foreign trade, market development, fruit production, crop protection, and biosecurity. In addition, Penny has been a board member and is recognized for her expertise in governance, strategic planning, and managing high-performance teams.

Globally, she has collaborated with the International Society of Horticultural Science and has participated as a speaker at major conferences on horticultural trade and production. Despite her international scope, Penny maintains a firm focus on Australia, aiming to generate concrete value for local cherry producers.

A guide to facing future challenges

CGA aims to strengthen its influence in national and international markets, at a time when competitiveness and challenges related to climate, logistics, and global demand require enlightened leadership. The appointment of Penny Measham therefore represents a fundamental step to support the growth of the sector, in line with European dynamics where product valorization and innovation are at the heart of market strategies.

Source: cherrygrowers.org


Cherry Times - All rights reserved

What to read next

The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

Markets

26 Jun 2024

The grower responsible for this cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo. This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a material used for luxury finishes.

Cherries 2025: Chile thinks beyond China for export

Markets

03 Apr 2025

The Chilean cherry season 2024/25 saw record exports, but also showed the difficulties on the Chinese market. Find out how Chile is exploring new markets, with opportunities in the US, Asia and Latin America to boost exports.

In evidenza

Cherries and agrivoltaics: Swiss innovation combines energy and crop protection

Covers

20 Jun 2025

In Leuggern, a 1,300-panel agrivoltaic system is being built over a cherry orchard: shielding from hail, heat, and frost, dynamic light control, and 800 MWh annually. The “insolagrin” tech cuts pesticide use and enhances the resilience of field-grown cherry crops.

Early cherry varieties in Spain: ANA Chile® explores new promising genotypes

Varieties

20 Jun 2025

During the 2025 Technical Tour in Spain, ANA Chile® evaluated very early and low-chill cherry varieties, already present in Chile. Selections like the promising Selection 10 and Ibergen genotypes showed excellent quality, productivity, and commercial potential.

Tag Popolari