A new chapter opens for Cherry Growers Australia (CGA): from May 12, 2025, Penny Measham will be the new Chief Executive Officer of the association. A well-known and appreciated name in the Australian and international horticultural world, Penny brings with her extraordinary experience in research, trade, biosecurity, and agricultural development.
Alison Jones, president of CGA, expressed great enthusiasm for the appointment: “Welcoming Penny Measham as the new CEO is a privilege. Her dedication to the sector of cherries and her passion for working with CGA are well known. I am certain that producers and stakeholders will support her in this new challenge, strengthening the association’s position both nationally and internationally.”
Originally from Tasmania, Penny began her career alongside cherry growers during her studies in applied sciences. Her passion led her to complete a PhD on crucial topics for the sector, such as the causes of fruit cracking, while also contributing as a lecturer and researcher in industry-dedicated projects.
Her resume includes senior roles at Hort Innovation and the Queensland Department of Agriculture, where she led programs on foreign trade, market development, fruit production, crop protection, and biosecurity. In addition, Penny has been a board member and is recognized for her expertise in governance, strategic planning, and managing high-performance teams.
Globally, she has collaborated with the International Society of Horticultural Science and has participated as a speaker at major conferences on horticultural trade and production. Despite her international scope, Penny maintains a firm focus on Australia, aiming to generate concrete value for local cherry producers.
CGA aims to strengthen its influence in national and international markets, at a time when competitiveness and challenges related to climate, logistics, and global demand require enlightened leadership. The appointment of Penny Measham therefore represents a fundamental step to support the growth of the sector, in line with European dynamics where product valorization and innovation are at the heart of market strategies.
Source: cherrygrowers.org
06 Dec 2024
China, which buys over 90% of Chilean cherries, received the first sea container last week, and hundreds more are expected to follow. This is the best time for cherry shipments to reach China before the Chinese New Year (CNY) on January 29.
23 Apr 2024
The event marked a turning point, offering an opportunity for reflection and discussion among the various actors involved. Mayor Lorenzo Netti emphasised the importance of the cherry as a symbol of the territory, not only economically but also culturally.
06 Feb 2026
A study in China's Shanxi province compares 4 sweet cherry cultivars using untargeted metabolomics, revealing key differences in nutritional profile, physical traits and consumer preference. Focus on Huangmi, Tieton, Pioneer and Sunburst varieties.
06 Feb 2026
Advanced harvesting, cooling and packaging methods allow Chilean cherries to maintain quality and taste for up to 35 days. Learn how refrigeration and modified atmosphere packaging help preserve freshness, color, and fruit integrity for international export.
