Penny Measham appointed as new CEO of Cherry Growers Australia: expert leadership for cherries

09 May 2025
896

A new chapter opens for Cherry Growers Australia (CGA): from May 12, 2025, Penny Measham will be the new Chief Executive Officer of the association. A well-known and appreciated name in the Australian and international horticultural world, Penny brings with her extraordinary experience in research, trade, biosecurity, and agricultural development.

A high-level profile

Alison Jones, president of CGA, expressed great enthusiasm for the appointment: “Welcoming Penny Measham as the new CEO is a privilege. Her dedication to the sector of cherries and her passion for working with CGA are well known. I am certain that producers and stakeholders will support her in this new challenge, strengthening the association’s position both nationally and internationally.”

Originally from Tasmania, Penny began her career alongside cherry growers during her studies in applied sciences. Her passion led her to complete a PhD on crucial topics for the sector, such as the causes of fruit cracking, while also contributing as a lecturer and researcher in industry-dedicated projects.

International experience and vision

Her resume includes senior roles at Hort Innovation and the Queensland Department of Agriculture, where she led programs on foreign trade, market development, fruit production, crop protection, and biosecurity. In addition, Penny has been a board member and is recognized for her expertise in governance, strategic planning, and managing high-performance teams.

Globally, she has collaborated with the International Society of Horticultural Science and has participated as a speaker at major conferences on horticultural trade and production. Despite her international scope, Penny maintains a firm focus on Australia, aiming to generate concrete value for local cherry producers.

A guide to facing future challenges

CGA aims to strengthen its influence in national and international markets, at a time when competitiveness and challenges related to climate, logistics, and global demand require enlightened leadership. The appointment of Penny Measham therefore represents a fundamental step to support the growth of the sector, in line with European dynamics where product valorization and innovation are at the heart of market strategies.

Source: cherrygrowers.org


Cherry Times - All rights reserved

What to read next

Chukar Cherries and Northwest Cherries together to promote the benefits of cherry consumption

Health

21 Jan 2025

This January, two important names, Northwest Cherries and Chukar Cherries, are collaborating to highlight the benefits of Northwest sweet cherries, backed by research, and encourage their inclusion in daily nutritional plans.

Cherry CO: a public dataset for cherry detection and segmentation

Tech management

28 Feb 2025

Each cherry was manually labelled to indicate position, shape and grade, considering aspects such as ripeness, health of the fruit and position in relation to the camera.

In evidenza

Jujuy leads the way: South America's first fresh cherries harvested in September

Production

07 Oct 2025

On September 30, the first fresh cherries of the season were harvested in Jujuy, Argentina. This historic milestone opens a new production window for export, thanks to advanced agronomic practices, ultra-early cherry varieties, and unique microclimate and ideal local conditions.

Corette rootstocks: the new frontier of modern high-density cherry growing

Rootstocks

07 Oct 2025

The new Corette rootstock series is reshaping cherry cultivation: rusticity, heat and drought resistance, and adaptability to high-density orchards. Cass, Crawford, and Lake offer earliness, fruit quality, yield, and sustainability for a truly competitive cherry future.

Tag Popolari