A new chapter opens for Cherry Growers Australia (CGA): from May 12, 2025, Penny Measham will be the new Chief Executive Officer of the association. A well-known and appreciated name in the Australian and international horticultural world, Penny brings with her extraordinary experience in research, trade, biosecurity, and agricultural development.
Alison Jones, president of CGA, expressed great enthusiasm for the appointment: “Welcoming Penny Measham as the new CEO is a privilege. Her dedication to the sector of cherries and her passion for working with CGA are well known. I am certain that producers and stakeholders will support her in this new challenge, strengthening the association’s position both nationally and internationally.”
Originally from Tasmania, Penny began her career alongside cherry growers during her studies in applied sciences. Her passion led her to complete a PhD on crucial topics for the sector, such as the causes of fruit cracking, while also contributing as a lecturer and researcher in industry-dedicated projects.
Her resume includes senior roles at Hort Innovation and the Queensland Department of Agriculture, where she led programs on foreign trade, market development, fruit production, crop protection, and biosecurity. In addition, Penny has been a board member and is recognized for her expertise in governance, strategic planning, and managing high-performance teams.
Globally, she has collaborated with the International Society of Horticultural Science and has participated as a speaker at major conferences on horticultural trade and production. Despite her international scope, Penny maintains a firm focus on Australia, aiming to generate concrete value for local cherry producers.
CGA aims to strengthen its influence in national and international markets, at a time when competitiveness and challenges related to climate, logistics, and global demand require enlightened leadership. The appointment of Penny Measham therefore represents a fundamental step to support the growth of the sector, in line with European dynamics where product valorization and innovation are at the heart of market strategies.
Source: cherrygrowers.org
19 Sep 2024
World production next season will be 4.958 million tonnes. The figure represents a growth of 1% year-on-year and 62% over the numbers of a decade ago. Exports are expected at 759,000 tonnes, almost equal to last year's volume,
10 Nov 2023
According to Giovanni Lobos, researcher at INIA, the objective of the activity was to show the progress and status of segregants that could become possible varieties that are adapted to the climate of the Coquimbo Region or other early areas of the country.
20 Jun 2025
In Leuggern, a 1,300-panel agrivoltaic system is being built over a cherry orchard: shielding from hail, heat, and frost, dynamic light control, and 800 MWh annually. The “insolagrin” tech cuts pesticide use and enhances the resilience of field-grown cherry crops.
20 Jun 2025
During the 2025 Technical Tour in Spain, ANA Chile® evaluated very early and low-chill cherry varieties, already present in Chile. Selections like the promising Selection 10 and Ibergen genotypes showed excellent quality, productivity, and commercial potential.
