Over the past ten years, the South African cherry sector has made a remarkable leap in scale, transforming from a niche crop into one of the most dynamic segments of national horticulture.
Today, the industry is looking ahead with an ambitious goal: to double volumes within the next five years.
According to the country brand HORTGRO, the sector’s growth has been supported by an increasingly well-defined commercial strategy and intense varietal innovation.
In particular, the introduction of low-chill cherries has made it possible to extend cultivation to warmer areas that until a few years ago were considered unsuitable.
The result is evident in the numbers: acreage has increased from over 450 acres (approximately 182 hectares) in 2012 to more than 2,000 acres (approximately 809 hectares) in 2024, an increase of more than fourfold.
An expansion that reflects the commitment of South African producers of cherries and stone fruit to diversify their offering and increase profitability, despite the crop being high-risk.
Today, the Western Cape accounts for 61% of national cherry acreage, confirming its role as the country’s production hub.
Alongside this historic area, however, new zones are emerging: Gauteng and North West already represent 28% of the total area.
A different situation is found in the Free State, where increasingly unfavorable weather conditions have led to a decline in production.
Despite rising volumes, the domestic market remains the main commercial outlet, absorbing around 60% of total production.
The fruit’s high perishability and South Africa’s still limited participation in global trade have so far reinforced this dynamic.
Over the past five years, however, exports have taken on growing importance, averaging 37% of production.
The South African export window runs from week 40 to week 52, with a peak between weeks 46 and 48: a strategic timing that allows the country to reach markets ahead of its main competitors.
To preserve quality and freshness, about 70% of shipments are transported by air, with main destinations being the United Kingdom, European Union and Middle East.
Looking ahead, access to new markets – particularly China – could represent a decisive lever to support further sector growth.
Projections indicate that production could double over the next five years, also because about 41% of orchards have not yet reached full productivity.
However, quantitative expansion will need to be accompanied by strict quality control.
International markets reward cherries with sizes equal to or greater than 28 mm, which secure the highest prices.
The ability to maintain high standards will be crucial to consolidating South Africa’s presence in premium markets.
The sector must contend with structural challenges, primarily climatic ones.
Hailstorms, frosts and pre-harvest rains can cause significant losses.
To mitigate these risks, many producers are investing in protective netting, resulting in higher costs.
This is compounded by the need for rapid post-harvest cooling and efficient logistics, especially in the presence of high temperatures during the harvest period.
Currently, South Africa accounts for just 0.1% of global cherry production, far behind giants such as Chile and the United States.
However, according to HORTGRO, the advantage of early production allows the country to enter the market ahead of its main competitors, capturing more favorable prices.
At the same time, sector initiatives and government actions aimed at opening new commercial destinations seek to strengthen the competitiveness of an industry that, step by step, is building its international consolidation.
In an increasingly competitive global context, the South African cherry industry therefore appears ready to play an ambitious game: to grow, innovate and position itself among the emerging players in the global cherry export market.
Source: www.freshfruitportal.com
Image source: Stefano Lugli
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