At Fruit Attraction 2025, TOMRA Food presents itself with cutting-edge solutions for the fruit and vegetable sector, integrating artificial intelligence, advanced technology, and increasingly localized customer service.
Fruit Attraction 2025 confirms itself as a strategic stage for TOMRA Food, reinforcing its technological leadership in the agri-food industry. During the event, the company will showcase a wide range of fruit sorting and packing solutions, with a special focus on artificial intelligence, sustainability, and customer proximity.
Image 1. David del Castillo presents the company’s technological solutions for the fruit sector / TOMRA FOOD
“For us, Fruit Attraction is a key event,” says David del Castillo, Regional Director for Southern Europe at TOMRA Food. “It’s an opportunity to strengthen relationships with our customers, share our latest developments, and listen to market needs.” The company will be located in Hall 10, Stand D25, where it will exhibit innovations for both fresh and processed fruit.
Complete solutions, from intake to packaging
In collaboration with ICOEL, a long-standing strategic partner, TOMRA Food will showcase complete processing lines for citrus, apples, stone fruits, cherries, blueberries, tomatoes, kiwis, avocados, and more. At the heart of the innovation is LUCAi™, a powerful AI-based software applied to sorting systems.
“Thanks to LUCAi™, we can ensure highly precise sorting, tailored to each market's requirements,” explains del Castillo. “This results in higher product quality and increased competitiveness for our customers.”
Image 2. TOMRA provides comprehensive solutions for the agri-food industry, both for fresh and processed products / TF
For processed fruit, the spotlight is on the TOMRA 4C free-fall optical sorter, designed for high-efficiency processes like IQF or dried fruit.
TOMRA’s research and development is focused on smart vision systems, capable of identifying defects, color, size, and fruit quality with unmatched precision. The goal? “To help producers optimize resources, reduce waste, and improve profitability by making processes more sustainable.”
The company’s vision is clear: integrating technology and sustainability to transform the agri-food industry.
In Spain, TOMRA Food has developed a highly specialized service network, with a demonstration center in Massanassa (Valencia) where customers can test technologies on real products. “We want to be close to our customers, offering tailor-made solutions and responsive, skilled technical support,” emphasizes del Castillo.
The company offers optical sorters in various formats (free-fall, belt, air-jet), X-ray technology, steam peeling systems, and multidisciplinary assistance that values fast response times as a key strength.
Among the most ambitious projects, TOMRA has integrated AI into its machines starting with the KATO blueberry sorter, and then expanded to cherries, apples, citrus, and many other categories. “This technology is now present in nearly all major fruit categories, and we continue to develop it to cover the entire market,” adds del Castillo.
Growth in Spain is significant: over the last two years, TOMRA has doubled its workforce, proving a long-term strategy. New products are already in development, specifically tailored for the Spanish market—one of the most advanced and competitive in the world.
TOMRA Food reaffirms its commitment to smarter, more efficient, and sustainable agriculture. By focusing on artificial intelligence, proximity, and innovation, the company positions itself as a key player in the transition toward a more responsible and forward-looking fruit and vegetable supply chain.
Text and images source: valenciafruits.com
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