News about Markets

The Jerte Valley relies on tourism to promote cherries

Specialties

17 Feb 2025

As Felisa Cepeda, president of the Society for the Promotion and Development of the Jerte Valley (Soprodevaje) explained at Fitur 2025, the product ‘was born out of a passion for the Jerte Valley and our most emblematic product, the cherry'.

Lunar New Year 2025: China celebrates with low-cost cherries

Consumption

11 Feb 2025

The reaction on Chinese social media was immediate: many users shared images and enthusiastic comments, celebrating the ability to buy the fruit without having to calculate their budget. The term "cherry freedom" has gone viral.

Chilean cherry prices down 50 per cent: oversupply in the Chinese market

Markets

07 Feb 2025

‘This is an expected phenomenon, due to oversupply,’ says Jorge González, agricultural economist at INIA. ’The increase in cultivated areas has generated a supply pressure that exceeds the capacity of demand, which leads to a fall in prices.

Northwest (US) cherries: harvest rebounds after a difficult year

Markets

06 Feb 2025

“Shipments in California (2024) peaked on May 17, compared to June 12 in 2023. That’s a good thing,” said B.J. Thurlby, president of the Northwest Cherry Growers, in his assessment of the 2024 season.

Chilean cherries boom in India: sea shipments drive exports

Markets

05 Feb 2025

Chile has almost doubled its cherry exports to India in the 2024/25 season. With the recent arrival of several sea containers, the export volume increased from 367 tons in 2023/24 to 708 tons in 2024/25, according to the Chilean Cherry Committee of Frutas de Chile.

Record cherry sales thanks to TikTok: Tasmanian cherries conquer Asia

Markets

03 Feb 2025

Most TikTokkers guarantee the delivery from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” said Jack Wang, from Lucaston Park Orchards.

Mumbai toasts Chilean cherries: success beyond expectations thanks to quality

Markets

31 Jan 2025

The container, supplied by grower-exporter Subsole, reached Mumbai on January 22. According to a statement from IG International, sales have since increased, and Indian consumers have responded positively to the quality and taste of the premium cherries.

Varietal innovation, patents and brand strategies, the winning trio for the modern cherry industry

Varieties

30 Jan 2025

For an in-depth look at the topics of varietal innovation and modern commercial development strategies for new cherry varieties, Stefano Lugli of Cherry Times interviewed James Calissi, owner of Calissi Farm, a company specialising in nursery and management of new varieties.

The Valparaíso region (Chile) challenges the Ovalle region on early cherry production

Production

29 Jan 2025

Jorge Schmidt, a farmer from the region who has observed the area’s potential and agricultural development, states that “in Aconcagua and its surroundings, there are climatic conditions that allow for very early harvests, ensuring better prices.”

2024 on the upswing for Northwest (USA) cherries: average harvest of the last five seasons exceeded

Markets

27 Jan 2025

“We got off to a great start in June and our early fruit was of excellent quality and helped drive promotions that led to consistent purchasing (through July and early August)", said B.J. Thurlby, president of Northwest Cherry Growers, in his recap of the 2024 season.