06 Jun 2025
The 2025 Jerte PDO cherry campaign kicks off with three newly certified varieties: Van, Lapins, and Burlat. The goal is to ensure better quality and longer presence in European markets, with an expected output of 7,000 tons of fresh cherries and carefully selected picotas.
06 Jun 2025
Early cherry production under plastic covers is expanding in Chile and Spain, but fruit quality relies on careful management of light, humidity and temperature. Expert Javier De Pablo explains the drawbacks of rain covers and the advantages of automated macrotunnels.
05 Jun 2025
The 2025 cherry season in Spain’s Jerte Valley, Extremadura, started late but aims for stable output, local labor recruitment, and cautious entry into the Chinese market. The Protected Designation of Origin is also expanding to include three historic varieties.
30 May 2025
The opening of the Chinese market to Jerte cherries marks a new chapter for Spain's cherry sector, but brings complex export protocols. José Antonio Tierno stresses the need for caution, as past experiences with other fruits haven’t always delivered sustainable outcomes.
29 May 2025
Mercadona will purchase 8,500 tons of cherries from Aragon during the 2025 season, representing 77% of the national total. The campaign supports the local economy, creates 3,000 jobs, and promotes a sweet, nutritious Spanish fruit from suppliers like SAT Vidrio and Summer Fruit.
09 May 2025
Spanish cherries are conquering China as a symbol of luxury and prosperity. Thanks to e-commerce, emotional marketing, premium quality, rising demand, social media, and packaging, Spain has a unique chance to stand out in China’s highly competitive fresh premium cherry market.
06 May 2025
The centenary cherry trees of Sierra Sur in Jaén, a unique cultural and agricultural symbol, are at risk of disappearing due to labor shortages, low profitability, and climate change. Discover the causes, numbers, and possible solutions to save this treasure.
30 Apr 2025
In 2025, Spain’s cherry harvest will start 7–10 days later than usual. Forecasts predict excellent fruit sizes, stable volumes, and promising new export prospects with the opening of the Chinese market, a key driver for growth in the coming seasons.
18 Apr 2025
Spain and China have signed a phytosanitary protocol that opens the Chinese market to Spanish cherries for the first time. A strategic agreement offering new export opportunities, with high standards in quality, traceability, and mandatory cold treatment.
17 Apr 2025
Discover SaniStone, the natural postharvest treatment for cherries by Sanifruit in Spain. It reduces decay, preserves stem freshness and enhances shelf life, ensuring higher profitability for exporters while protecting health and the environment.
