Export focus: 63% of Tasmanian cherry exports will go to Asia

The commencement of Tasmanian cherry availability kicks off in early December, as the majority of producers initiate harvesting at the onset of the new year. A projected 25% uptick in cherry production is anticipated owing to the favorable climatic conditions foreseen for this season.

Tasmanian cherries have left their imprint in more than 20 countries and regions globally, with mainland China, Hong Kong, Taiwan, Vietnam, Indonesia, and Thailand emerging as primary export hubs. China takes the lead in the export market, constituting 63% of the overall export share.

A recent virtual conference jointly organized by Fruit Growers Tasmania and the Australian Trade and Investment Commission delivered pivotal updates to importers from China, Vietnam, Singapore, the Philippines, and other nations regarding the forthcoming season's advancements.

Estimations for the 2023/24 season project the total production of Tasmanian cherries to hit approximately 4,300 tons, with an anticipated export volume of around 2,000 tons. The supply will be accessible from December to February, with the zenith expected in January 2024. Prominent varieties include Kordia, Lapin, Regina, Simone, Sweetheart, Sweet Georgia, and Sylvia.

Exceptional climatic conditions in Tasmania throughout both spring and summer this year have contributed to an extraordinary quality of cherries, featuring larger sizes, more vibrant colors, and elevated sugar levels. Growers express confidence in a 15-20% upswing in export volume compared to the preceding season.

Read the full article: Produce report
Image: Photo by Simon Berger 

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