Producers and retailers together for early and low-chill varieties at International Cherry Open Day

28 May 2024
945

Cherries are grown in several countries around the world, but their productivity is increasingly influenced by climate change due to the lack of cold for those cultivars that require many hours of refrigeration. “This has a negative impact on growers, but also on the market, as it results in uneven productivity,” says Antonia Sánchez-Labbé, international technical manager and R&D for cherries at BLOOM FRESH.

The company has selected varieties suitable for less cold regions, offering farmers an alternative crop, but this has also led to an expansion of cherry growing regions. 

“We have managed to expand cherry cultivation in Brazil, Western Australia, and Peru,” says Sánchez-Labbé. “This creates more favorable conditions for growers and retailers. Ultimately, consumers also benefit, as they continue to love cherries and consider them a special fruit.”

Early Window

In addition to expanding into different growing regions, BLOOM FRESH also focuses on an early harvest window. “The early window offers many opportunities to obtain cherries with a better flavor and a higher quality product, with excellent income opportunities for growers,” says Alwyn van Jaarsveld, international sales manager for cherries at BLOOM FRESH.

“If consumers have a positive first experience, they will return to repeat the purchase.” The company's goal is not to replace older, tender, and low-yield varieties but to provide cherries when there is no product on the market.

International Cherry Day

To showcase its portfolio of varieties to nurserymen, growers, and retailers, the company organized the International Cherry Open Day in Mequinenza fifteen days ago, the second event of its kind held in Spain. Additionally, the company has been organizing the Southern Hemisphere event in Chile every year for seven years. In Spain, 40 international participants from Chile, Brazil, Spain, Greece, Italy, United Kingdom, South Africa , and Australia gathered.

“The goal of the event was to show how we are intensifying our research and development activities and the continuous commercialization of our early and low-temperature cherry varieties,” says Sánchez-Labbé. The two-day program in Spain offered participants an unprecedented opportunity to learn more about the different varieties, including Cheery Crunch™, Cheery Chap™, Cheery Cupid™, Cheery Nebula™, Cheery Treat™, and Cheery Moon™.

The first four varieties can be grown in low-temperature areas, such as Northern Chile, Northern South Africa, and Southern California, as well as other non-traditional cherry regions. Cheery Treat™, on the other hand, requires more cold as hours pass but can still be grown in the United States states such as Washington, Oregon, and California, as well as in British Columbia (Canada).

This variety is also suitable for Spain, Greece, Italy, Tasmania, Argentina, and Chile, among others. Cheery Moon™ needs a lot of cold and grows in more traditional cherry-growing regions, such as British Columbia.

Source: FreshPlaza
Images: FreshPlaza


Cherry Times - All rights reserved

What to read next

Collaboration with 16 countries: the strategic plan for Spanish exports

Markets

24 Jan 2025

Between 25% and 30% of cherry exports are destined for the EU, but the aim is to open a new market window in China. The Cherry Sector Roundtable, which brings together 70% of cherry producers, wants to “highlight the high capacity of Spanish cherries as an exportable product”

The Forest Lodge company abandons fossil fuels for a 100% electric approach

Tech management

21 Jun 2024

The company uses a range of electrical equipment, including anti-freeze fans, irrigation pumps and vehicles, all powered by a 23 kW solar system and a 105 kWh battery, as well as by New Zealand's high-intensity renewable electricity grid.

In evidenza

Sweet or sour? The strategic choice in B2B frozen fruit

Processed

05 Sep 2025

In frozen fruit B2B, the right balance between sweetness and acidity is essential: it shapes taste, formulations, compliance, and supply stability. A poor choice may lower consumer acceptance, raise costs, and undermine competitiveness in highly demanding international markets.

Cherry fertilization in Russia: nitrogen strategies to boost crop yield

Tech management

05 Sep 2025

Russia leads Europe in cherry production. A study reveals how targeted nitrogen and potassium inputs boost yield and quality while protecting the soil. Learn the optimal thresholds for efficient and sustainable cherry farming in the Russian steppe region.

Tag Popolari