Producers and retailers together for early and low-chill varieties at International Cherry Open Day

28 May 2024
1183

Cherries are grown in several countries around the world, but their productivity is increasingly influenced by climate change due to the lack of cold for those cultivars that require many hours of refrigeration. “This has a negative impact on growers, but also on the market, as it results in uneven productivity,” says Antonia Sánchez-Labbé, international technical manager and R&D for cherries at BLOOM FRESH.

The company has selected varieties suitable for less cold regions, offering farmers an alternative crop, but this has also led to an expansion of cherry growing regions. 

“We have managed to expand cherry cultivation in Brazil, Western Australia, and Peru,” says Sánchez-Labbé. “This creates more favorable conditions for growers and retailers. Ultimately, consumers also benefit, as they continue to love cherries and consider them a special fruit.”

Early Window

In addition to expanding into different growing regions, BLOOM FRESH also focuses on an early harvest window. “The early window offers many opportunities to obtain cherries with a better flavor and a higher quality product, with excellent income opportunities for growers,” says Alwyn van Jaarsveld, international sales manager for cherries at BLOOM FRESH.

“If consumers have a positive first experience, they will return to repeat the purchase.” The company's goal is not to replace older, tender, and low-yield varieties but to provide cherries when there is no product on the market.

International Cherry Day

To showcase its portfolio of varieties to nurserymen, growers, and retailers, the company organized the International Cherry Open Day in Mequinenza fifteen days ago, the second event of its kind held in Spain. Additionally, the company has been organizing the Southern Hemisphere event in Chile every year for seven years. In Spain, 40 international participants from Chile, Brazil, Spain, Greece, Italy, United Kingdom, South Africa , and Australia gathered.

“The goal of the event was to show how we are intensifying our research and development activities and the continuous commercialization of our early and low-temperature cherry varieties,” says Sánchez-Labbé. The two-day program in Spain offered participants an unprecedented opportunity to learn more about the different varieties, including Cheery Crunch™, Cheery Chap™, Cheery Cupid™, Cheery Nebula™, Cheery Treat™, and Cheery Moon™.

The first four varieties can be grown in low-temperature areas, such as Northern Chile, Northern South Africa, and Southern California, as well as other non-traditional cherry regions. Cheery Treat™, on the other hand, requires more cold as hours pass but can still be grown in the United States states such as Washington, Oregon, and California, as well as in British Columbia (Canada).

This variety is also suitable for Spain, Greece, Italy, Tasmania, Argentina, and Chile, among others. Cheery Moon™ needs a lot of cold and grows in more traditional cherry-growing regions, such as British Columbia.

Source: FreshPlaza
Images: FreshPlaza


Cherry Times - All rights reserved

What to read next

Cherry production manual: the essential guide according to Mundoagro and Patricio Morales

Events

26 Jul 2024

The ‘Cherry Production Handbook’ is an essential technical material that will facilitate the tasks of producers in the fields, in terms of varieties and rootstocks, main planting systems and management, among other topics.

Application of calcium and seaweed extracts to increase resistance to biotic and abiotic stresses

Tech management

18 Mar 2025

The excessive use of chemical fertilizers in cherry cultivation causes environmental problems, including the release of nutrients and soil degradation. These excessive inputs often exceed the actual needs of the trees, causing nutritional imbalances and inefficiencies.

In evidenza

Sweet cherry genome ‘Tieton’: genetic breakthrough from China’s Shandong region

Breeding

24 Oct 2025

A new telomere-to-telomere reference genome for the sweet cherry ‘Tieton’, developed in China’s Shandong region, marks a major advance in plant genomics and opens new paths for precision breeding, genetic analysis, and varietal innovation in fruit crops.

Australia launches export plan: premium cherries target global markets

Markets

24 Oct 2025

Australia launches a new strategy to triple cherry exports by 2030, focusing on quality, premium markets, grower training and market access. Led by Hort Innovation, the plan aims to position Australian cherries as a top-tier product in international markets.

Tag Popolari