Washington State Fruit Commission announced with deep sadness the passing of its longtime president, B.J. Thurlby, who died on January 10 at the age of 60 following surgery for cancer.
After stepping away for medical leave last summer, Thurlby officially retired on December 31, concluding a 30-year career in the tree fruit industry.
Thurlby was deeply committed to serving growers, supporting more than 2,200 producers with empathy, humor, and steady leadership.
A strong advocate of industry communication, he championed Good Fruit Grower magazine and valued clear, accessible information for growers in both English and Spanish.
His presence was widely seen as stabilizing in a sector marked by constant change.
According to commission board chair Doug Field, Thurlby was a tireless ambassador for Northwest cherries and soft fruits.
He proudly promoted the exceptional quality of the region’s production and its advanced packing technologies, helping position Northwest cherries as a global benchmark for excellence.
During his 25 years as president, Thurlby played a key role in expanding international markets for sweet cherries, increasing exports by more than 300% and reaching 29 countries.
He was instrumental in opening major markets such as China, Korea, and Vietnam, while also supporting promotional programs across Asia, Europe, and emerging destinations.
Thurlby was also a strong supporter of research and education.
He led efforts to advance scientific understanding of the health benefits of cherries, helped establish a science advisory board, and promoted these findings across the industry.
He also hosted the annual Cherry Institute, ensuring growers had access to the latest research and market insights.
Beyond his professional legacy, Thurlby was remembered as a passionate leader, devoted family man, and generous colleague with a contagious enthusiasm for people and the industry.
Honored as Cherry King in 2026, he leaves behind a lasting impact on growers, markets, and everyone who had the privilege of working with him.
Shannon Dininny
Good Fruit Grower
Opening image source: Northwest Cherries/The Washington State Fruit Commission
Internal images source: TJ Mullinax
Source: goodfruit.com
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