Excitement is building among the cherry rows of British Columbia: the 2025 season is shaping up to be one of the most exciting in recent years. The trees are healthy, weather conditions are favorable, and the fruit is growing uniformly and vigorously.
All signs point to a high-quality harvest, expected to begin in mid-June in the southern Okanagan and continue through the end of August.
A symbol of Canadian summer, BC sweet cherries are loved for their rich flavor, crisp texture, and vibrant color. The first arrivals are expected in stores just in time for Canada Day on July 1, fueling consumer anticipation for a season full of quality and taste.
“Our orchards are in excellent shape,” says Sukhpaul Bal, chair of the BC Cherry Association. “The trees are strong, the fruit is maturing well, and everything points to a timely and high-quality harvest. Growers are excited.”
From July 15 to August 15, Canadian Cherry Month returns for the third consecutive year—a nationwide initiative inviting citizens to buy local and support the country’s farmers.
The 2025 campaign promises even more engagement with cherry-themed contests, educational content on health benefits, and targeted retail support.
At the heart of this year’s edition is the “I Farm For” project: a series of authentic stories and behind-the-scenes content that give voice to the faces and passions of Canada’s cherry industry.
A tribute to the pride, resilience, and dedication that each year bring the best of British Columbia’s cherries to the table.
2025 is shaping up to be a key year in reinforcing the identity value of Canadian cherries—not just as a taste excellence, but as a symbol of a vibrant, proud, and forward-thinking farming community.
Harvest after harvest, story after story, the BC cherry sector remains a shining example of how land, tradition, and consumers can stay connected.
Text and image source: The Grower
08 Jul 2024
A Greek study on the Regina and Canada Giant cultivars involved the application of varying levels of compression according to fruit size. In addition to flesh firmness, sensory evaluations of firmness and primary metabolites were evaluated.
28 Dec 2023
On 20 December in the area of Río Claro, in the region of Maule, a trial of the new varieties Sweet Saretta® and Sweet Stephany® was visited with fruits close to harvest, which showed a size of around 30 mm and soluble solids around 20°brix.
26 Dec 2025
In 2024, cherry consumption in the European Union reached 629,000 tonnes, marking a +4.5% increase on an annual basis and reaching its highest level in ten years. Production, imports and exports are also growing, with Italy and Spain among the leading countries.
25 Dec 2025
La Junta de Extremadura ha distribuito 904.540 euro nel secondo pagamento dell’aiuto straordinario 2024 per i cerasicoltori colpiti dal maltempo. La misura, parte del Decreto Legge 3/2025, prevede un’ultima tranche da un milione di euro in arrivo nei prossimi giorni.
