Excitement is building among the cherry rows of British Columbia: the 2025 season is shaping up to be one of the most exciting in recent years. The trees are healthy, weather conditions are favorable, and the fruit is growing uniformly and vigorously.
All signs point to a high-quality harvest, expected to begin in mid-June in the southern Okanagan and continue through the end of August.
A symbol of Canadian summer, BC sweet cherries are loved for their rich flavor, crisp texture, and vibrant color. The first arrivals are expected in stores just in time for Canada Day on July 1, fueling consumer anticipation for a season full of quality and taste.
“Our orchards are in excellent shape,” says Sukhpaul Bal, chair of the BC Cherry Association. “The trees are strong, the fruit is maturing well, and everything points to a timely and high-quality harvest. Growers are excited.”
From July 15 to August 15, Canadian Cherry Month returns for the third consecutive year—a nationwide initiative inviting citizens to buy local and support the country’s farmers.
The 2025 campaign promises even more engagement with cherry-themed contests, educational content on health benefits, and targeted retail support.
At the heart of this year’s edition is the “I Farm For” project: a series of authentic stories and behind-the-scenes content that give voice to the faces and passions of Canada’s cherry industry.
A tribute to the pride, resilience, and dedication that each year bring the best of British Columbia’s cherries to the table.
2025 is shaping up to be a key year in reinforcing the identity value of Canadian cherries—not just as a taste excellence, but as a symbol of a vibrant, proud, and forward-thinking farming community.
Harvest after harvest, story after story, the BC cherry sector remains a shining example of how land, tradition, and consumers can stay connected.
Text and image source: The Grower
20 Dec 2024
This launch, spearheaded by the acquisition of Chilean grower and exporter ZurGroup, expands Agrovision's superfruit product offering and its commitment to fulfilling its mission to excite consumers and inspire nutritious snacks, using technology.
29 Jul 2025
A study from Dalian Minzu University in China shows how pre-harvest application of alginate oligosaccharides can effectively reduce sweet cherry cracking, enhancing fruit resistance during water stress and storage phases. Promising results for cherry growers.
29 Jun 2026
I bioreattori SETISTM migliorano crescita, vigore e radicazione dei portinnesti di ciliegio dolce Prunus avium e Gisela 6. Lo studio evidenzia vantaggi produttivi e sfide legate a iperidricità, genotipo e protocolli di micropropagazione per vivai più efficienti.
29 Jun 2026
In Germany, per capita consumption of cherries and sour cherries fell to 1.7 kg in 2025, while national production rose 33% thanks to favorable weather. Spain, Greece and Italy remain key suppliers, supporting both fresh fruit sales and industrial processing.
