The sixth Global Cherry Summit will be held on April 22, 2025, at the Monticello Conference Center in San Francisco de Mostazal, Chile. By adding the infrastructure of the Monticello Arena for the conference and talks, the 2025 event marks a milestone in the history of the meeting with an expanded format and demand for participation growing.
This past year’s event welcomed more than 1,400 participants from around the world, from Argentina to China, and 80 sponsoring companies. Organized jointly by Yentzen Group and the Chilean Fruit Cherry Committee (Ex-ASOEX), the expanded 2025 summit expects to host more than 1,800 attendees without losing the quality of the traditional valued experience of the Global Cherry Summit.
It is positioned as the key platform for the discussion of trends, challenges and opportunities of the cherry industry worldwide.
The Summit offers participants a comprehensive overview of the variables influencing the growth and development of this crop that continues to set milestones, with a special focus on marketing, supply and demand, analysis of emerging markets and communication strategies to maximize reach and success in the industry.
“Our industry has experienced significant growth in recent years and will undoubtedly continue to do so in light of the work we are doing to increase penetration in current markets, diversify markets and boost the quality of cherries,” says Claudia Soler, executive director of the Cherry Fruit Committee of Chile. “For this reason, it is essential to participate in the Cherry Summit, an event that we are proud of for the transformation it has had at a national and international level,”
The panel discussions and talks with leading industry proponents will address crucial and real issues, looking ahead to the upcoming seasons. "We are committed to offering top-level content that responds to the needs and expectations of all the actors in the cherry value chain," explains Gustavo Yentzen, CEO of Yentzen Group.
Almost seven months before the event, the Global Cherry Summit already has 80% of its exhibits confirmed, reflecting the continued interest and commitment of the sector to this meeting that promises to be an unmissable experience for all industry players, providing a unique space for the exchange of knowledge and the generation of new business opportunities for one of Chile's greatest prides: the cherry.
Global Cherry Summit
Tuesday, April 22, 2025, Monticello Events Center, Chile
More information: events@yentzengroup.com
Source: Global Cherry Summit
Images: Global Cherry Summit
28 Jan 2026
Areko shines among Chilean cherries thanks to its excellent condition after 40 days of cold storage. Promoted by ANA Chile, this variety joins Sweet Saretta and Sweet Stephany, two promising UNIBO cherries with strong performance in size, firmness, and post-harvest durability.
04 Sep 2024
The city’s sakura records date back more than 1,200 years, the longest annual phenological record, or study of biological cycles, on Earth. The research on early blooms in Kyoto “has been identified and attributed to human-caused climate change,” says Gonzalez.
20 Apr 2026
In 2025, Moldova reached a record in sour cherry exports, surpassing domestic consumption, with 55% of output shipped abroad. Rising prices and lack of irrigation are affecting fruit quality, yields and the overall competitiveness of the national cherry supply chain.
20 Apr 2026
In Chile’s cherry sector, oversupply and rising costs are reshaping the market. According to Raimundo Cuevas, not all orchards will survive: higher productivity, new varieties and a redefinition of growing areas will be essential to maintain profitability in the coming years.
