Global Cherry Summit expands and grows towards 2025

14 Oct 2024
1327

The sixth Global Cherry Summit will be held on April 22, 2025, at the Monticello Conference Center in San Francisco de Mostazal, Chile. By adding the infrastructure of the Monticello Arena for the conference and talks, the 2025 event marks a milestone in the history of the meeting with an expanded format and demand for participation growing.

This past year’s event welcomed more than 1,400 participants from around the world, from Argentina to China, and 80 sponsoring companies. Organized jointly by Yentzen Group and the Chilean Fruit Cherry Committee (Ex-ASOEX), the expanded 2025 summit expects to host more than 1,800 attendees without losing the quality of the traditional valued experience of the Global Cherry Summit.

It is positioned as the key platform for the discussion of trends, challenges and opportunities of the cherry industry worldwide.

The Summit offers participants a comprehensive overview of the variables influencing the growth and development of this crop that continues to set milestones, with a special focus on marketing, supply and demand, analysis of emerging markets and communication strategies to maximize reach and success in the industry.

“Our industry has experienced significant growth in recent years and will undoubtedly continue to do so in light of the work we are doing to increase penetration in current markets, diversify markets and boost the quality of cherries,” says Claudia Soler, executive director of the Cherry Fruit Committee of Chile. “For this reason, it is essential to participate in the Cherry Summit, an event that we are proud of for the transformation it has had at a national and international level,”

The panel discussions and talks with leading industry proponents will address crucial and real issues, looking ahead to the upcoming seasons. "We are committed to offering top-level content that responds to the needs and expectations of all the actors in the cherry value chain," explains Gustavo Yentzen, CEO of Yentzen Group.

Almost seven months before the event, the Global Cherry Summit already has 80% of its exhibits confirmed, reflecting the continued interest and commitment of the sector to this meeting that promises to be an unmissable experience for all industry players, providing a unique space for the exchange of knowledge and the generation of new business opportunities for one of Chile's greatest prides: the cherry.

Global Cherry Summit
Tuesday, April 22, 2025, Monticello Events Center, Chile
More information: events@yentzengroup.com

Source: Global Cherry Summit
Images: Global Cherry Summit


Cherry Times - All rights reserved

What to read next

Pairwise's vision for producing fresh pitless cherries

Breeding

29 Aug 2024

To achieve year-round production, Pairwise is drawing inspiration from blueberries and working to change the environmental requirements for growing cherries. It took decades of breeding to develop blueberries, but Adams believes that gene editing can help accelerate the process.

Organic cherries: early delay in California, but higher volumes and quality by 2023

Production

05 Jun 2024

Catherine Gipe-Stewart, marketing director of Domex Superfresh Growers, reported that larger fruit is expected this season, with a longer harvest time than in 2023, due to the more favourable temperatures and growing conditions.

In evidenza

Biocontrol of brown rot on cherry and plum: e5icacy, limitations and prospects

Crop protection

25 Jul 2025

A recent study tested the effectiveness of biopesticides and native microbial strains against brown rot caused by Monilinia laxa on cherry and plum. Promising results in pre-harvest phase, but limitations emerged during post-harvest at room temperature.

Oregon’s sweet cherry season turns bitter: “A manmade disaster”

Markets

25 Jul 2025

2025 is a disastrous year for Oregon’s sweet cherries: top-quality harvests remain unsold, labor shortages tied to immigration fears, and a market paying less than production costs. Small family farms face an uncertain future amid ongoing economic strain.

Tag Popolari