To boost growers’ profits, Northwest Cherries set to realign expectations regarding harvests, promotions and prices

29 Oct 2026
20

Although the 2026 Northwest cherry crop fell slightly short of expectations, growers say they still harvested excellent-quality fruit. Early frosts, wind and rain reduced the crop to 18.2 million boxes, slightly below preseason estimates of nearly 19 million.

A smaller crop across the West

Combined production in the Northwest and California totalled 23.2 million boxes, well below the three-year average of 28 million boxes.

Industry experts say the 2026 cherry season was anything but predictable. Crop estimates changed throughout the season due to adverse weather conditions.

But by the end of the season, with the final figures tallied, 2026 marked a significant shift in West Coast supply. The smaller crop created a “very different supply environment” for the industry.

More Northwest cherries were also shipped early, with over 2.4 million boxes moved during the first two weeks of the season. In addition, 28.5% of this year’s total crop was exported, the lowest share recorded since 2022.

According to industry representatives, retailers need to bring promotions forward, keep displays consistently fresh and set prices that encourage sales while supporting growers.

Looking ahead to 2027, Northwest Cherries says the goal is to better align crop expectations, promotions and pricing to increase profits for local cherry growers.

Source: PNWAG


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