Danny Guo, general manager of trade at JWM Asia, discusses the key market trends and opportunities for cherries in South-East Asia.
JWM Asia primarily sources cherries from Chile, New Zealand, Australia and the US. Cherries are one of our group’s core items, and our biggest volume comes from Chile, where we have teams on the ground and longstanding relations with our supply partners. We procure together with Joy Wing Mau Group, leveraging their buying capabilities in the Chinese market. This strategy allows us to maximise our procurement capability, which in turn enables us to add value to our supply partners by providing a diversified portfolio to South-East Asian markets.
JWM Asia’s main markets for cherries include Vietnam, Hong Kong, Singapore, Thailand, Taiwan, Korea, the Philippines, and Malaysia. We have established our multi-channel Asian distribution network over 20 years, covering the full scope of market segments, including retail, wholesale, and other modern channels.
We work closely with retailers such as Central Food Retail (Thailand), NTUC FairPrice and ParknShop to promote cherries to consumers, especially during the festive period. As a pioneer of cherry sales in Asia, our objective is to further develop distribution and promote cherries to the end consumer.
Statistically, we can see that cherries are one of the growing categories in terms of consumption in South-East Asia. Cherries are the number one product to excite both distributors and consumers. In recent years, most markets have had their ups and downs, however, cherries are usually among the products least affected.
A prevailing trend in South-East Asian markets is their slow post-Covid-19 economic recovery. This, combined with unfavourable exchange rates for trading currencies such as the US dollar, has significantly impacted imports and exports. Overall, demand across South-East Asia has weakened, including a decline in the domestic retail segments in key markets. Therefore, it’s important for marketers to understand that price point is crucial in the current economic landscape.
Furthermore, as the global logistics situation recovers, ocean and airfreight rates are coming down, and transit times are becoming more stable. Joy Wing Mau Group has put additional efforts into this area to try to control supply chain variables as much as possible. We are working directly with shipping and airline companies to ensure the best transshipment options with a preagreed maximum transit time.
Danny Guo, general manager of trade at JWM Asia.
Read the full article: Asiafruit
Image: Asiafruit
15 Aug 2025
A Serbian research on 27 native cherry genotypes identifies resistant, adaptable, and low-vigor rootstocks, ideal for sustainable and resilient fruit growing. A key step to meet climate challenges in modern agriculture across Europe and beyond.
29 May 2025
Mercadona will purchase 8,500 tons of cherries from Aragon during the 2025 season, representing 77% of the national total. The campaign supports the local economy, creates 3,000 jobs, and promotes a sweet, nutritious Spanish fruit from suppliers like SAT Vidrio and Summer Fruit.
13 Nov 2026
Rain and hail in Chile have damaged crops, while a truckers’ strike in San Antonio threatens shipments. Cherry output could reach about 115 million boxes, below the 140 million estimate. Weather and logistics are clouding the 2026-2027 season and its export outlook.
13 Nov 2026
Cherry leaf roll virus affects sweet, sour and black cherry trees. It is regulated in Canada, where symptoms may appear about five years after infection. The article outlines how it spreads and measures to prevent its introduction and contain the virus in orchards.
