Danny Guo, general manager of trade at JWM Asia, discusses the key market trends and opportunities for cherries in South-East Asia.
JWM Asia primarily sources cherries from Chile, New Zealand, Australia and the US. Cherries are one of our group’s core items, and our biggest volume comes from Chile, where we have teams on the ground and longstanding relations with our supply partners. We procure together with Joy Wing Mau Group, leveraging their buying capabilities in the Chinese market. This strategy allows us to maximise our procurement capability, which in turn enables us to add value to our supply partners by providing a diversified portfolio to South-East Asian markets.
JWM Asia’s main markets for cherries include Vietnam, Hong Kong, Singapore, Thailand, Taiwan, Korea, the Philippines, and Malaysia. We have established our multi-channel Asian distribution network over 20 years, covering the full scope of market segments, including retail, wholesale, and other modern channels.
We work closely with retailers such as Central Food Retail (Thailand), NTUC FairPrice and ParknShop to promote cherries to consumers, especially during the festive period. As a pioneer of cherry sales in Asia, our objective is to further develop distribution and promote cherries to the end consumer.
Statistically, we can see that cherries are one of the growing categories in terms of consumption in South-East Asia. Cherries are the number one product to excite both distributors and consumers. In recent years, most markets have had their ups and downs, however, cherries are usually among the products least affected.
A prevailing trend in South-East Asian markets is their slow post-Covid-19 economic recovery. This, combined with unfavourable exchange rates for trading currencies such as the US dollar, has significantly impacted imports and exports. Overall, demand across South-East Asia has weakened, including a decline in the domestic retail segments in key markets. Therefore, it’s important for marketers to understand that price point is crucial in the current economic landscape.
Furthermore, as the global logistics situation recovers, ocean and airfreight rates are coming down, and transit times are becoming more stable. Joy Wing Mau Group has put additional efforts into this area to try to control supply chain variables as much as possible. We are working directly with shipping and airline companies to ensure the best transshipment options with a preagreed maximum transit time.
Danny Guo, general manager of trade at JWM Asia.
Read the full article: Asiafruit
Image: Asiafruit
26 Jul 2024
The research utilized in silico approaches to examine the interactions between the essential oil components, mainly neral and geranial, and three key protein targets: γ-aminobutyric acid (GABA) receptors, acetylcholinesterase (AChE), and glutathione S-transferase (GST).
Post-harvest Quality Press review
29 Jan 2024
Every year an average of 2,207 tonnes of Central Otago cherries are discarded or not harvested due to imperfections. Eden Orchards, known for its juices, has experimented with individual freezing of cherries in an attempt to develop a commercially viable process.
25 Sep 2026
Sweet cherry nutrition and fruit quality: studies from Chile, USA, Spain and other countries show how nitrogen, potassium, calcium, boron, phosphorus and magnesium affect fruit size, firmness, soluble solids, color, cracking and postharvest storage performance.
25 Sep 2026
The velvet longhorned beetle, Trichoferus campestris, is an invasive wood-boring beetle detected in Utah, Illinois, Minnesota and other US states. It can infest dry wood and many tree hosts, including apple, cherry and peach, while its long-term impact remains uncertain.
