Diversification and calendar expansion are driving global business development

15 Dec 2023
1530

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Cherries turned into powder: Kent research opens new perspectives on Alzheimer’s

Health

02 Sep 2025

A study from the University of Kent transforms discarded cherries into a powder rich in anthocyanins, showing potential protection against Alzheimer’s disease. By combining agricultural sustainability with science, researchers open new perspectives in fighting cognitive decline.

Brassinolide protects “Tieton” cherries from cold damage during storage in China

Post-harvest​

26 Jun 2025

A study from Yantai, China shows that brassinolide application improves the storage of “Tieton” cherries, significantly reducing cold damage, weight loss, and degradation of visual and nutritional quality of the fruits during prolonged cold storage conditions.

In evidenza

Spanish researchers have identified a genotype of evergreen cherry

Breeding

20 Mar 2026

A study in Spain examines an evergrowing sweet cherry genotype unable to enter dormancy. The research highlights altered expression of DAM genes and offers new insights for genetic improvement and adaptation to climate change in temperate fruit crops.

CrackSense launches two pilot projects to prevent fruit cracking in cherry trees

Tech management

20 Mar 2026

The CrackSense project investigates sweet cherry cracking in Lithuania and France, highlighting the impact of extreme weather events, sensor-based monitoring, and varietal differences to improve prevention, resilience, and advanced orchard management strategies.

Tag Popolari