Diversification and calendar expansion are driving global business development

15 Dec 2023
1387

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

New techniques for freezing cherries and varietal suitability

Post-harvest​

27 Aug 2024

The study examined eight cherry varieties grown in the northern foothills of Dagestan (Russia). The researchers used two freezing methods: immersion in a liquid solution with cherries immersed at –24°C, and frozen in bulk in air.

Viral infections in sour cherries: threats and certification efforts in Europe

Breeding

03 Jun 2025

Viral infections in sour cherries affect health and yield. Certification and preventive strategies are essential. Hungary stands out as a key study area for tracking the spread of viruses like CVA, PrVF, and PNRSV to improve phytosanitary measures across Europe.

In evidenza

Chitosan- and alginate-based nano-coatings enriched with pomegranate peel extract to extend sweet cherries shelf life

Post-harvest​

06 Jan 2026

A new study proves the effectiveness of nanostructured coatings made with chitosan and alginate enriched with pomegranate peel extract. Treated cherries stay fresh for up to 20 days, with reduced spoilage and improved nutritional and commercial quality.

Controlled atmosphere in Chilean cherries: effects on quality and post-harvest damage

Post-harvest​

06 Jan 2026

The high production of cherries in Chile requires new storage strategies. A study evaluates the use of controlled atmosphere on different varieties, analysing the impact on quality, physiological disorders and post-harvest damage while awaiting the packaging process.

Tag Popolari