Diversification and calendar expansion are driving global business development

15 Dec 2023
1425

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

How cherry trees react to climate: cultivar trial in northeastern Romania

Tech management

02 Sep 2025

A two-year study in Iași, Romania, evaluated the phenological, physiological, and productive responses of three cherry cultivars to climate stress. Results provide key insights for varietal selection and orchard management under water scarcity and global climate change.

Foliar phosphorus improves postharvest cherry quality in Southern Chile

Post-harvest​

26 Sep 2025

A study in Chile reveals that foliar phosphorus application significantly enhances postharvest quality of ‘Regina’ cherries, reducing issues like pitting, dehydration and browning during storage. A promising strategy for local cherry producers in Southern Chile.

In evidenza

Hort Show 2026: cherry market and tech innovations shaping the future

Events

22 Jan 2026

At Hort Show 2026, experts and growers discussed the future of cherries through market insights, tech innovation and AI. From economic sustainability to mechanical harvesting, the second day focused on boosting profitability and resilience in U.S. cherry farming.

Overview of the use of forchlorfenuron (CPPU) to increase fruit yield, quality, and storability

Tech management

22 Jan 2026

Forchlorfenuron (CPPU) is a growth regulator used in fruit farming to improve size, yield and shelf life. It enhances quality and storage by acting on cell growth, sugar levels and metabolism. A sustainable choice for modern and efficient fruit production systems.

Tag Popolari