Diversification and calendar expansion are driving global business development

15 Dec 2023
1765

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Progress for Chilean variety S-21: first official launch scheduled for 2025

Press review Varieties

30 Nov 2023

After obtaining unanimous approval from INIA's Regional Committee for the Release of New Varieties, S-21 will go through the registration process with the Chilean Agriculture and Livestock Service next year to become a commercial variety.

The Lari Cherry receives Protected Geographical Indication

Specialties

21 Jun 2024

Tuscany region (IT) maintains its leading position in Italy for the number of PDO and PGI labels for wine and food. The 'Ciliegia di Lari PGI' is now the 146th Italian PGI in the food sector and the 324th among all agricultural geographical indications in Italy.

In evidenza

Chilean cherries: what to do when the glamour fades

Production

13 Jul 2026

Chile’s cherry industry is facing a severe crisis driven by oversupply, falling prices and quality problems. Jordi Casas outlines a path forward: reduce planted area, diversify export markets, invest in genetics and improve orchard management to restore profitability.

Syrphid flies as effective pollinators of sweet cherry trees

Tech management

13 Jul 2026

Trials in Tasmania show that Eristalis tenax hoverflies, used alongside honeybees, can improve fruit set and sweet cherry yields. Active in cool and wet weather, these alternative pollinators could support more reliable orchards and reduce risks linked to varroa mite.

Tag Popolari