Diversification and calendar expansion are driving global business development

15 Dec 2023
1504

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Keele University (UK) celebrates 75th anniversary by planting 300th cherry tree

Specialties

02 Dec 2024

The tree was planted as part of the celebrations for the University's 75th anniversary, during a ceremony attended by a representative of the Japanese Embassy in the United Kingdom, former Foreign Ministry diplomat, and two-time Olympian Mara Yamauchi.

The new IVU varieties

Varieties

23 May 2023

Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.

In evidenza

Circular chromatography: new technology for qualitative diagnosis of soil fertility in cherry orchards

Tech management

04 Mar 2026

In cherry orchards of the Maule Region (Chile), circular paper chromatography is evaluated as a qualitative method to understand soil properties. Results highlight links with organic matter and agronomic management, supporting more sustainable production strategies.

Chilean cherry exports under pressure as China faces oversupply

Production

04 Mar 2026

Chilean cherry exports to China are projected to rise by 14.3% by 2030, increasing market pressure and pushing prices down. Industry leaders and the SNA warn that up to 30,000 hectares may need to be removed to restore balance and protect long-term profitability.

Tag Popolari