Diversification and calendar expansion are driving global business development

15 Dec 2023
1420

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Modified or controlled atmosphere? The best strategy for exporting cherries

Post-harvest​

03 Mar 2025

To preserve the quality of cherries, it is essential to control the temperature, relative humidity and gas composition (O₂ and CO₂) in the product environment during storage and transport.

Cherries: Chile thrives on private investment, Argentina eyes a comeback

Production

11 Sep 2025

Chile and Argentina face the cherry market with opposite strategies: the former grows through stability and private investment, the latter seeks revival after years of uncertainty. Innovative packaging now stands out as the decisive factor to win space in global markets.

In evidenza

Patagonian record: Frutos del Valle reaches the cherry export podium

Production

19 Jan 2026

With one million kilos of cherries exported, Frutos del Valle Patagónico becomes Patagonia’s second-largest cherry exporter. Through innovation, full traceability, and a reliable cold chain, the family-run business reaches Europe, Asia, and North America with top-quality fruit.

The hidden potential of sweet cherry waste: valorisation of cherry by-products for industrial applications

Processed

19 Jan 2026

Cherry stems, pits and pomace account for up to 30% of total output. This article explores how to turn agro-industrial waste into high-value products via green extraction and biorefineries. A concrete opportunity to support the circular bioeconomy.

Tag Popolari