Diversification and calendar expansion are driving global business development

15 Dec 2023
1725

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Australian cherries celebrate a successful season built on quality and export growth

Production

09 Jun 2026

Australian cherries closed the 2025/26 season with exports of 4,950 tonnes worth A$110mn: volumes rose 13% and value 22%, driven by premium quality, Asian demand, rapid airfreight and Tasmania and Victoria’s leadership across Hong Kong, Vietnam and China in key markets.

LFP programme: German ultra-late varieties on their way to possible conquest of Chile

Varieties

17 May 2024

The German LFP selections, including the promising varieties KIR VULCANO®, KIR LAMOUR® and KIR ROSSO® have a harvest period between Regina and up to 2 weeks after staccato. They have already established themselves in Chile and will bear their first fruit in the 2024/25 season.

In evidenza

Calcium and foliar biostimulants: a synergistic strategy to reduce fruit cracking and enhance sweet cherry quality

Tech management

23 Jun 2026

The study on 0900 Ziraat sweet cherries shows that calcium chloride, glycine betaine and chitosan can reduce fruit cracking to 1.6%, while improving resistance, nutritional quality, antioxidant activity and pre-harvest fruit stability under orchard conditions in trials.

The Cereza Jerte PDO is launching the certification process for Picota cherries, with a projected production of 3,500 tonnes

Specialties

23 Jun 2026

The first PDO picota cherries from Valle del Jerte have received seasonal certification. In Extremadura, the campaign begins with strong prospects for quality and volume, despite rain damage affecting some cherry varieties protected by the Cereza del Jerte PDO label.

Tag Popolari