Diversification and calendar expansion are driving global business development

15 Dec 2023
1364

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

OPTIMISTII: the green solution to Drosophila suzukii in European cherry orchards

Crop protection

20 Oct 2025

The OPTIMISTII project, led by INRAE, offers an innovative biological approach to tackle Drosophila suzukii in European cherry orchards by combining male sterilization techniques to reduce pest reproduction and minimize the use of chemical pesticides in fruit production.

Expansion of target markets and strategic planning: these are the keys to Chilean expansion

Markets

03 Jun 2024

‘Reducing the risk of having one-brand market practices with China and not abusing the “peak” period is crucial for the future,’ says Luis Ahumada, director of Grupo Los Olmos, ‘where opening up to other Asian countries, including India, looks like an opportunity.

In evidenza

EU cherry consumption on the rise: 2024 set to be a record year for the last decade

Consumption

26 Dec 2025

In 2024, cherry consumption in the European Union reached 629,000 tonnes, marking a +4.5% increase on an annual basis and reaching its highest level in ten years. Production, imports and exports are also growing, with Italy and Spain among the leading countries.

Climate emergencies: over €900,000 in compensation for Spanish cherry growers in Extremadura

Production

25 Dec 2025

La Junta de Extremadura ha distribuito 904.540 euro nel secondo pagamento dell’aiuto straordinario 2024 per i cerasicoltori colpiti dal maltempo. La misura, parte del Decreto Legge 3/2025, prevede un’ultima tranche da un milione di euro in arrivo nei prossimi giorni.

Tag Popolari