Diversification and calendar expansion are driving global business development

15 Dec 2023
1452

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

German study reveals how to increase fruit set through synergy between mason bees and honeybees

Tech management

17 Aug 2023

This study examined the relationship between stocking rates and honeybee and mason bee abundance in 17 sweet cherry orchards in central Germany. Also, an experiment was conducted to investigate the influence of mason bees and honeybees on fruit set of sweet cherry trees.

Energy and agriculture: protection and agro-photovoltaics panels for cherry orchards

Planting systems

12 Jul 2024

One of the great advantages of this new technology is that thanks to its height (4.5 metres) it acts as a physical protection against damage caused by rain and hail, greatly reducing fruit splitting, which generates losses in the millions every year.

In evidenza

Cherry rootstocks: final phase of genetic project concluded in southern Chile

Rootstocks

02 Feb 2026

Chile’s cherry rootstock genetic program ends its final stage with field trials of ten clonal selections, tested against climate and pathogen stress. The project aims to improve productivity and sustainability in the central-southern region of the country.

Tasmanian Cherries: +15% Output and Focus on Chinese New Year Exports

Markets

02 Feb 2026

Tasmanian cherry production is set to grow by 15% in the 2025/26 season, with larger and sweeter fruit. With no fruit fly and fast air freight, exports are aimed at Asian markets, targeting strong sales around the Chinese New Year celebrations in mid-February.

Tag Popolari