Diversification and calendar expansion are driving global business development

15 Dec 2023
1527

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

New Field Day of PMG, INIA's breeding program for new Chilean varieties

Breeding Varieties

10 Nov 2023

According to Giovanni Lobos, researcher at INIA, the objective of the activity was to show the progress and status of segregants that could become possible varieties that are adapted to the climate of the Coquimbo Region or other early areas of the country.

Chitosan- and alginate-based nano-coatings enriched with pomegranate peel extract to extend sweet cherries shelf life

Post-harvest​

06 Jan 2026

A new study proves the effectiveness of nanostructured coatings made with chitosan and alginate enriched with pomegranate peel extract. Treated cherries stay fresh for up to 20 days, with reduced spoilage and improved nutritional and commercial quality.

In evidenza

Sweet cherry breeding in Romania: new cultivars for yield, quality and resilience

Breeding

19 Mar 2026

Cherry breeding programs in Romania are developing early and late varieties with higher yields and improved resistance. These innovations extend harvest windows, enhance fruit quality, and support adaptation to climate change and evolving market demands.

Quillón is turning to digital technology to revitalise the local Corazón de Paloma cherry

Specialties

19 Mar 2026

In Quillón, the Agroclima Corazón de Paloma project brings a mobile app, weather stations and agroclimatic models to help around 60 small cherry growers manage orchards, protect a heritage variety and respond more effectively to climate change impacts.

Tag Popolari