Diversification and calendar expansion are driving global business development

15 Dec 2023
1395

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

FDA supports tart cherries in promoting a healthy diet

Health

27 Jan 2025

The Cherry Marketing Institute, which represents 385 growers of cherries across the country, congratulates the Food and Drug Administration for its support of tart cherries in the recently announced decision.

Cherries and sour cherries are sisters

Breeding

26 Sep 2024

‘Sour cherries originated in the Caspian and Black Sea regions through the natural crossing of the two parental species of the steppe cherry and the sweet cherry. The exact time, place and structure of the genome have not yet been fully clarified.

In evidenza

Smarter Irrigation for Cherries: Managing Water for Fruit Size, Quality, and Profitability

Tech management

09 Jan 2026

Smart irrigation improves cherry fruit size and profitability. With SWAN Systems, growers in Australia, North America and the Mediterranean can optimize water use, reduce waste and cracking, and boost yield through integrated data, expert guidance and better decisions.

New postharvest standard for cherries: anticipation and quality behind Chile’s leadership

Post-harvest​

09 Jan 2026

Rising volumes and logistical pressure make postharvest management the key driver of Chilean cherry profitability. Anticipation, DPV control, humidification, hydrocooling and contingency planning define a new operational standard to protect fruit quality, size and value.

Tag Popolari