Diversification and calendar expansion are driving global business development

15 Dec 2023
1591

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Pruning time, a crucial moment in determining the yield of the cherry orchard

Tech management

12 Feb 2024

Research in Moldova evaluated the impact of pruning date on fructification in cv. Kordia and Regina grafted on MaxMa 14. In Regina, 6.1% and 12.2% higher production was found when pruning was performed in July and early September.

Leader in apricot breeding, COT International invests on cherries

Varieties

09 May 2023

Internationally known for the apricot varieties marketed under the COT brand name, the French company has been directing its interests in cherry varietal innovation for a few years now, leading to its own genetic improvement programme in 2012.

In evidenza

New evidence on the mechanisms underlying cracking in cherry fruits

Retail

01 May 2026

Sweet cherry cracking significantly impacts yield and market quality. Research highlights the key role of pectins and calcium in cell adhesion and tissue stability, offering valuable insights to reduce fruit splitting and improve orchard management strategies.

Cherry fruit cracking in India: a physiological disorder reducing yield and marketability

Tech management

01 May 2026

Fruit cracking in cherry trees in India can cause losses of up to 85%, affecting quality and market value. This article examines physiological and environmental causes and highlights effective strategies, from irrigation to nutrient management, to reduce damage.

Tag Popolari