Diversification and calendar expansion are driving global business development

15 Dec 2023
1359

Rabobank's Gonzalo Salinas is closely monitoring global trends in the cherry trade as the Southern Hemisphere prepares for the 2023/24 season. The industry faces mixed fortunes as 2023 concludes, with challenges in Northern Hemisphere regions and optimism in the South.

Chile, a key Southern Hemisphere player, sees rising cherry production despite initial double-digit growth predictions not materializing. The season began strongly, with exceptional prices for early shipments to China. Chile focuses on early varieties like Santina, Lapin, and Regina, with efforts to diversify markets beyond China to Vietnam, Thailand, and India.

Australia and New Zealand anticipate strong seasons with improved weather conditions. Argentina complements Chile's supply, exploring new varieties. In the Northern Hemisphere, the U.S. recovers from a short crop, while Europe sees high prices due to lower production.

A common trend is the push to expand production windows, especially in the early season, to capitalize on premium prices. Salinas sees potential challenges if Northern and Southern Hemisphere suppliers directly compete. Peru's emergence as a cherry producer is on the horizon, potentially bridging the gap between hemispheres. Despite a few years before becoming a reality, there's growing interest in developing Peruvian supply.

In summary, the cherry industry navigates challenges and opportunities. Chile leads in the Southern Hemisphere, diversifying markets, while the Northern Hemisphere adapts to varying outcomes. Expanding production windows is a shared strategy, and Peru's potential role adds an intriguing dimension to the evolving cherry trade.

Red full article here: Fresh Focus Cherry 

Photo: Karsten Bergmann from Pixabay


Cherry Times - All rights reserved

What to read next

Ñuble cherries: the new INIA technical bulletin for quality and exports

Tech management

22 Jul 2025

A new INIA bulletin helps cherry producers in the Ñuble region to improve quality and preservation along the supply chain, all the way to exports to Asian markets. A concrete opportunity to address the growth and challenges of Chilean exports 2024-2025.

Genetic factors affect sour cherry bloom time in Japan

Breeding

08 May 2025

A study on sour cherry in Japan shows how genetic factors shape spring bloom. The findings help develop resilient cultivars, safeguarding yields from climate change, frost risks, and mismatches with pollinators, ensuring sustainable fruit production.

In evidenza

Climate emergencies: over €900,000 in compensation for Spanish cherry growers in Extremadura

Production

25 Dec 2025

La Junta de Extremadura ha distribuito 904.540 euro nel secondo pagamento dell’aiuto straordinario 2024 per i cerasicoltori colpiti dal maltempo. La misura, parte del Decreto Legge 3/2025, prevede un’ultima tranche da un milione di euro in arrivo nei prossimi giorni.

Chilean cherries in China: critical issues and remedies in post-harvest management

Post-harvest​

24 Dec 2025

Jessica Rodríguez analyses the problems of rot in Chilean cherries exported to China in 2024/25, highlighting causes, impacts and solutions adopted. The report highlights critical issues in post-harvest management, sanitisation and product storage.

Tag Popolari