Based on user engagement and search trends, a Pinterest report states that Generation Z and millennials will infuse tart cherries into their makeup, menus, and mood boards.
Tart cherries are ready for a cultural moment, according to Pinterest's 2025 trend predictions, where “Cherry Coded” tops the list.
Pinterest Predicts, the platform’s annual report based on user engagement and search trends, declares in its first prediction: “... sweet and impactful. This year, Generation Z and millennials will infuse tart cherries into their makeup, menus, and mood boards. One thing is certain: tart cherries will steal your heart in 2025,” reads a press release.
For the American tart cherry industry, this statement is a sweet nod to the versatility, flavor, and growing appeal of the fruit among younger generations. From adventurous culinary creations to its vibrant ruby-red beauty, tart cherries are set to inspire a new audience in unexpected ways, the release states.
“It’s truly exciting,” said Melanie LaPerriere, vice president of the Cherry Marketing Institute and CEO of Cherry Central, after hearing the news. “If Gen Z will love us in 2025, then we will love them back forever.” Tart cherries have always been a superfruit with superb and scientifically proven potential, and it’s exciting to see them embraced by new generations and creative platforms like Pinterest.”
With their distinctive flavor and proven health benefits – including being a natural source of melatonin and antioxidants – tart cherries align well with trends in wellness, flavor innovation, and bold aesthetics, the release adds.
The Cherry Marketing Institute, a nonprofit organization funded by American tart cherry growers and processors, has stated its encouragement for grocers, chefs, and food producers to follow the “Cherry Coded” trend. While tart cherries are in the spotlight, the Institute has affirmed it will continue its mission to support the nation’s tart cherry growers and inspire consumers with fresh and flavorful ways to enjoy the fruit.
Source: The Packer
Images: SL Fruit Service
03 Jan 2025
The ORP measures the oxidising capacity of water. A higher value indicates a greater capacity to destroy microorganisms. By lowering the pH, dissolved ozone becomes more effective as an oxidising agent. This increases the ORP and improves the effectiveness of the disinfectant.
20 Feb 2026
A Bulgarian study compares the SLECI system with drip irrigation in sweet cherry orchards. Water use reduced up to 14 times with similar yields and higher irrigation water productivity. A sustainable solution for drought-prone areas with limited energy resources.
06 May 2026
PUCV research in Chile studies surface pitting in cherries, a defect that affects fruit quality, market value and cold storage. The project examines varieties, cell walls, membranes and water balance to reduce losses in exports to China and improve postharvest quality.
06 May 2026
A study in India shows that GA3 at 150 ppm improves germination, seedling vigor and nutrition in Prunus cerasoides, the Himalayan wild cherry, offering new opportunities for more uniform, efficient and sustainable rootstock production.
