ESPAGRY IBÉRICA is a family business from Extremadura, founded in 1993 by an Italian-Argentine couple, Karina Bernasconi Díaz and Ricardo Mantaut. Today, the company’s board of directors includes the second generation. Located in Malpartida de Cáceres, in the northern part of the region, it currently has 17 permanent employees, increasing to about 50 during the cherry season.
The main activity of this SME focuses on the supply of the fruit industry, especially cherries. “Among other things, we supply cherries for Mon Cheri chocolates by Ferrero and also cherries for cocktails, cakes, etc. We do not produce a finished product, except for the natural cosmetics brand Be Cherry Cosmetics,” explains Ainoha Mantaut, production engineer. Moreover, over 80% of the fruit is destined for export.
The managers of ESPAGRY IBÉRICA needed to digitalize part of the production process and opted for the purchase and installation of a machine with artificial intelligence to automatically select cherries. The cost of the machine was partially subsidized by the regional government.
However, to benefit from this aid, the company needed a technical report from an authorized company, so they turned to BERS Consulteam, a regional consulting firm specializing in managing subsidies for improving the competitiveness of SMEs in Extremadura.
Ainoha Mantaut explains: “They were the ones who told us about the Activa Industry 4.0 subsidy and that it wouldn’t cost us anything. They told us we didn’t need to pay anything upfront and that it was easy, so we applied.” In the end, “we needed a report from a technician for the machine subsidy, and they also provided additional consultancy in other areas of the company,” she concluded.
The report not only provided solutions to the specific needs of cherry selection in terms of digitalization and automation but also gave advice on other aspects. “In the report, they explained how to improve customer service or production, for example, along with a series of solutions. Aspects that we hadn’t considered before, all tailored to our business.”
“We are in a historical moment where there is constant talk about SMEs and digitalization, as if there were a single model for SMEs and one way to approach digitalization. The first and most important thing is to understand that digitalization is not something ethereal or a magic formula that applies to any company; it must be adapted to each need,” stated José Bayón, General Director of the School of Industrial Organization (EOI).
“Digitalization is an individual, exclusive, and tailored process for each company. Activa Industry 4.0 responds very well to this reality as it funds personalized consultancy for the company. It starts with an analysis of the initial situation and proposes a detailed roadmap for that specific SME, considering variables such as location, sector, level of technological maturity, etc.
"There’s no magic formula, but plenty of know-how and strategic actions aimed at improving competitiveness. Always with a clear guiding principle: if it doesn’t impact the company's competitiveness, digitalization doesn’t make sense,” concludes Bayón.
Mantaut emphasized how easy it was to request support from Activa Industry 4.0 with BERS Consulteam. “They handled everything. We only had to open a profile on the platform and upload the documentation. Afterwards, the consultant developed the report and managed the progress of the work and the visits they made to justify everything. We validated everything comfortably online,” said Mantaut.
Among the main advantages ESPAGRY IBÉRICA achieved with this program are:
“I encourage all SMEs to apply for the Activa Industry 4.0 subsidy from EOI. There are many advantages because it doesn’t require much time, and you save a significant cost for consultancy. It’s interesting whether you need something specific, like we did, or at a general level. In all cases, it greatly simplifies the process and opens the mind to interesting options for industrializing and digitalizing the company. We highly recommend it,” concluded Ainoha Mantaut.
Source: Muy Pymes
Images: Muy Pymes; NZG
20 Feb 2024
Benedetta Ricci Iamino, Global Category Director – Cherries at TOMRA Food says: “LUCAi™ for InVision2 represents a substantial leap forward. The LUCAi™ platform, in fact, allows to process cherries at a higher speed (+15% kg per hour per lane) while optimizing defect sorting.
10 Jul 2024
The tree is native to Central America and the Caribbean and is spread by birds, which love its fruits. The name Singapore may have been acquired in Asia because the island's government is said to have once planted them as a fast-growing green cover.
20 Jun 2025
In Leuggern, a 1,300-panel agrivoltaic system is being built over a cherry orchard: shielding from hail, heat, and frost, dynamic light control, and 800 MWh annually. The “insolagrin” tech cuts pesticide use and enhances the resilience of field-grown cherry crops.
20 Jun 2025
During the 2025 Technical Tour in Spain, ANA Chile® evaluated very early and low-chill cherry varieties, already present in Chile. Selections like the promising Selection 10 and Ibergen genotypes showed excellent quality, productivity, and commercial potential.
