News about Press Review

Australian cherries: winning strategies across social media, retail and Asian export

Markets

07 Nov 2025

In 2024/25, Hort Innovation drove a full-scale strategy to promote Australian cherries: targeted social campaigns, retail training, and Asian export promotions led to an 11.8% sales boost in stores and a 46% export growth in Vietnam, strengthening the entire supply chain.

Vignola renews its consortia: Lenzarini and Cavani lead the fruit sector forward

Specialties

06 Nov 2025

Vignola's fruit consortia renew leadership after Andrea Bernardi's passing. Lenzarini and Cavani take over, aiming for continuity, innovation and unity while enhancing the territory and supporting IGP cherries and plums across the local agri-food system.

Chilean cherries land in New York, kicking off 2025-26 season with premium quality

Markets

06 Nov 2025

The 2025-26 Chilean cherry season kicks off with an air shipment to New York. Crunchy, sweet, high-quality fruit sets the tone. Forever Fresh targets the US market to reduce reliance on China and strengthen winter exports with premium, carefully selected varieties.

Chile launches cherry pulp burger: less fat, more added value

Specialties

30 Oct 2025

In Chile, a new cherry pulp burger cuts fat by up to 16% while adding value to fruit excluded from exports. Developed by a university team, the project blends innovation, sustainability, and waste recovery into a product for health-conscious consumers and emerging markets.

Cherry trees at risk: humidity and heat raise threat of fungal diseases

Crop protection

30 Oct 2025

Current weather conditions with high humidity and rising temperatures are favoring the spread of Botrytis and Alternaria in cherry trees. INIA is developing early detection sensors and smart predictive platforms to protect fruit bound for export markets.

Cherries: Mendoza imports certified rootstocks from Chile for the first time

Nurseries

29 Oct 2025

Mendoza has imported 25,000 certified cherry rootstocks from Chile for the first time. This virus-free plant material will improve fruit quality, boost long-term yields, and attract investments to expand cherry orchards across the Argentine region.

Robots and AI Bring Smarter Pruning to Apple, Cherry and Blueberry Orchards

Tech management

28 Oct 2025

Artificial intelligence and robotics are reshaping pruning in orchards. Apples, cherries and blueberries are at the core of smart systems enhancing efficiency, precision and sustainability through sensors, AI algorithms, data analysis, and hyper-realistic digital tree models.

Argentina's 2025/26 cherry season at risk as Capci tones down export outlook

Markets

28 Oct 2025

Argentina’s 2025/26 cherry season begins with mixed signals. Capci warns of early fruit drop affecting export volumes. Despite good fruit quality, unstable weather and production issues may impact international shipments, pushing forecasts toward stability or slight decline.

U.S. cherry exports to China drop, but industry expands across Asia

Markets

27 Oct 2025

U.S. cherry exports to China dropped by 35% in 2025 due to tariffs, local competition and extreme weather. Despite setbacks, the industry remains resilient, boosting shipments to emerging Asian markets including Vietnam, India, Japan and Mexico to offset the decline.

Australia launches export plan: premium cherries target global markets

Markets

24 Oct 2025

Australia launches a new strategy to triple cherry exports by 2030, focusing on quality, premium markets, grower training and market access. Led by Hort Innovation, the plan aims to position Australian cherries as a top-tier product in international markets.