News about Press Review

Chinese supermarket JD Super secures partnership with Chile for the next 3 years

Markets

15 Jan 2025

Thanks to large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices approximately 15% lower than those on other e-commerce platforms for the same quality and size.

Good news for New Zealand: export growth of over 30% expected

Markets

15 Jan 2025

The president of the Central Otago Fruit Growers Association, Kris Robb, stated that the quality of this season's cherries is exceptionally high. “We’ve had mixed weather so yields vary from orchard to orchard, but overall this season looks better than the last one".

Strategic promotions for Chilean cherries in Chinese supermarkets, targeting consumption growth

Consumption

15 Jan 2025

“Together with this launch we are presenting the mascots created by the Chilean Cherry Committee to bring consumers closer to this Chilean fruit. These three mascots represent the main varieties of Chilean cherries: Santina, Regina, and Lapins", said Charif Christian Carvajal.

Nanocellulose treatments can protect cherry trees from frost

Tech management

13 Jan 2025

Nanocellulose compounds are being tested on several crops, including sweet cherries, grapes and apples. According to research at Washington State University, nanocellulose sprays improve the cold resistance of sweet cherries by 3.6 to 7.2 degrees.

Cherries and patents: DNA screening can fight legal disputes

Breeding

10 Jan 2025

According to a lengthy legal dispute between the Canadian government and some fruit companies in Washington, several forms of DNA screening, years of field experiments, and a federal judge's ruling are required.

Argentina: focus on early varieties and logistics to diversify market destinations

Production

10 Jan 2025

Anibal Caminiti explained that Rio Negro had an exportable production of early varieties, with young plantations that had not been treated with cyanamide, which in the future will allow an advance in production, with an entry into the foreign market in week 42.

Cherry Conference in Jiaxing: Frutas de Chile shares expectations for 2025

Events

09 Jan 2025

On 16 December, the second cherry conference was successfully held at the Jiaxing Haiguangxing wholesale fruit market. The event was attended by representatives of Frutas de Chile, who received considerable attention.

Chinese consumers applaud falling Chilean cherry prices

Markets

08 Jan 2025

According to data from the Xinfadi wholesale market in Beijing updated on December 31, Chilean cherries are being sold at prices ranging from 18 yuan ($2.46) to 45 yuan per jin (0.5 kg), depending on their size and quality.

Climate change and varietal innovation at the heart of Cherry Expo 2024

Events

08 Jan 2025

During the Cherry Expo, organized by the University of Talca and ANA Chile, innovative varieties were presented to meet the needs of demanding consumers and unique logistics, marked by the distance from the Asian market.

Tasmania: what to expect from the 2024-2025 season

Markets

02 Jan 2025

Tony Coad, Marketing and Sales Director of Reid Fruits, stated: “For us at Reid Fruits, this is an exciting time of year, with another cherry harvest underway. The harvest looks excellent, and we expect a 15% increase in volumes this season compared to last year.”