News about Press Review

Taishan (China) cherries 2025: E-commerce, logistics and livestreaming for the fruit of the future

Markets

28 May 2025

In Taishan, the 2025 cherry season kicks off: e-commerce, cold chain logistics, and livestreaming bridge agricultural tradition and innovation. The initiative promotes local products like cherries, delivering them across China and beyond with premium logistics.

Hungary’s 2025 cherry season devastated by severe frost and crop failures

Production

27 May 2025

Hungary’s 2025 cherry harvest faces its worst collapse in decades after April frosts damaged 90% of orchards. With crop losses exceeding 80% and a sector already struggling with outdated methods and labor shortages, the country risks a major setback in cherry production.

British Columbia cherries: 2025 shaping up to be a record season with strong export demand

Production

27 May 2025

Following 2024’s production collapse, the 2025 cherry season in British Columbia is expected to be historic: 5 million cartons forecast, outstanding fruit quality, rising domestic support, and strong international demand from Asia, Europe, and the Middle East.

CherryTech 2025: the global technical event for the cherry industry

Events

26 May 2025

CherryTech 2025 will bring together over 1,800 professionals from the cherry industry for a full day of technical talks, varietal innovation, digital farming strategies, networking, and cutting-edge solutions to face the upcoming challenges of the global cherry market.

Cherry covers: better quality, lower risk and higher profit

Covers

26 May 2025

Plastic covers in cherry orchards cut losses to 5%, improve color, size and yield, enable earlier harvests and reduce production costs. A technical and strategic solution for cherry growers focused on fruit quality, sustainability, and long-term profitability.

Record frost on Turkish cherries: harvests collapse, prices boom

Markets

23 May 2025

Exceptional frosts in April 2025 severely damaged sweet and sour cherry production in Turkey and Eastern Europe. With losses up to 90%, prices are set to rise sharply and supply will be limited. 2025 will be a critical year for producers, processors, and consumers alike.

Cherries: when social media and consumers shape the Chinese market

Events

21 May 2025

China leads global cherry consumption, but Chilean exports face challenges from domestic economy, competition, food safety perceptions and social media pressure. The industry reflects on innovative strategies to protect its reputation and secure future growth.

Chilean cherries: returns drop 40% after record-breaking yet disastrous season

Markets

21 May 2025

The 2024/25 Chilean cherry season sees FOB returns drop by 40%, reaching just over $1.8 billion despite a record production of 125 million boxes. China remains the key destination, but a new strategy is essential to maintain value and strengthen global market positioning.

California cherry production halved due to extreme weather

Production

20 May 2025

In California, 43% of cherry orchards in San Joaquin Valley were damaged by heavy spring rains. Production drops by half, with estimated losses of $98 million. Local growers are urgently requesting aid to cope with one of the most devastating seasons in recent history.

Ñuble bets on cherry exports: New Day Fruits to build major packing facility

Production

20 May 2025

New Day Fruits will open a state-of-the-art cherry packing plant in Ñuble, backed by regional investment programs. With a 3.2 million kg capacity, it will serve local growers and create thousands of jobs. Ñuble aims to reach five plants in operation within two years.