News about Press Review

British Columbia cherries: 2025 shaping up to be a record season with strong export demand

Production

27 May 2025

Following 2024’s production collapse, the 2025 cherry season in British Columbia is expected to be historic: 5 million cartons forecast, outstanding fruit quality, rising domestic support, and strong international demand from Asia, Europe, and the Middle East.

CherryTech 2025: the global technical event for the cherry industry

Events

26 May 2025

CherryTech 2025 will bring together over 1,800 professionals from the cherry industry for a full day of technical talks, varietal innovation, digital farming strategies, networking, and cutting-edge solutions to face the upcoming challenges of the global cherry market.

Cherry covers: better quality, lower risk and higher profit

Covers

26 May 2025

Plastic covers in cherry orchards cut losses to 5%, improve color, size and yield, enable earlier harvests and reduce production costs. A technical and strategic solution for cherry growers focused on fruit quality, sustainability, and long-term profitability.

Record frost on Turkish cherries: harvests collapse, prices boom

Markets

23 May 2025

Exceptional frosts in April 2025 severely damaged sweet and sour cherry production in Turkey and Eastern Europe. With losses up to 90%, prices are set to rise sharply and supply will be limited. 2025 will be a critical year for producers, processors, and consumers alike.

Chilean cherries: returns drop 40% after record-breaking yet disastrous season

Markets

21 May 2025

The 2024/25 Chilean cherry season sees FOB returns drop by 40%, reaching just over $1.8 billion despite a record production of 125 million boxes. China remains the key destination, but a new strategy is essential to maintain value and strengthen global market positioning.

Cherries: when social media and consumers shape the Chinese market

Events

21 May 2025

China leads global cherry consumption, but Chilean exports face challenges from domestic economy, competition, food safety perceptions and social media pressure. The industry reflects on innovative strategies to protect its reputation and secure future growth.

Ñuble bets on cherry exports: New Day Fruits to build major packing facility

Production

20 May 2025

New Day Fruits will open a state-of-the-art cherry packing plant in Ñuble, backed by regional investment programs. With a 3.2 million kg capacity, it will serve local growers and create thousands of jobs. Ñuble aims to reach five plants in operation within two years.

California cherry production halved due to extreme weather

Production

20 May 2025

In California, 43% of cherry orchards in San Joaquin Valley were damaged by heavy spring rains. Production drops by half, with estimated losses of $98 million. Local growers are urgently requesting aid to cope with one of the most devastating seasons in recent history.

Chilean cherries: better color and size with the Humic strategy

Quality

20 May 2025

Chilean growers embrace the Humic strategy to enhance cherry color, size, and uniformity. Results from the 2023 and 2024 seasons confirm higher quality, productive yield and profitability using Revital®, Potaliq® and Humic Kolour®, successfully tested across Europe.

Night harvest becomes routine in orchards: cherries under the stars

Tech management

19 May 2025

In Pacific Northwest orchards, night harvesting is becoming the new norm to avoid extreme heat. Cherries, pears and other crops are picked under light towers, with safety training, reflective gear and work shifts scheduled in the cool hours before sunrise.