News about Press Review

Picota cherries shine despite rain, strong harvest ahead

Production

10 Jun 2025

The 2025 Picota cherry season in Spain’s Jerte Valley starts two weeks late, but expectations are high for a medium-to-large harvest with excellent fruit quality. Rain and hail had minimal impact. The UK remains the top export market for the product, followed by Spain.

Kiwi Crunch enters cherry market with 132ha in Central Otago

Production

10 Jun 2025

By acquiring 132ha from Cherri Global, Kiwi Crunch enters the cherry market and strengthens its presence in Asia. The counter-seasonality with apples and pears allows year-round supply. In-house sales and logistics start in 2025/26, with volumes set to increase.

Kashmir’s cherries: climate challenges and a sustainable future for the Himalayan red gold

Production

06 Jun 2025

In Kashmir, cherries ripen earlier than anywhere else, offering a short but valuable market window. Amid extreme weather, lack of infrastructure, and new cultivars, growers are betting on innovation, exports, and sustainable supply chains to revive their red gold.

Uzbekistan cherries 2025: big harvest, but few large-caliber fruits

Production

04 Jun 2025

Uzbekistan’s 2025 sweet cherry season opens with abundant yields thanks to favorable weather conditions. However, the share of 26+ caliber fruits is very limited. Strong export demand offsets weak harvests in Europe and Turkey, significantly driving up prices.

India: 300 Million Consumers Ripe for Chilean Cherries

Markets

03 Jun 2025

With zero import tariffs, ideal seasonal windows, and a growing middle class of 300 million consumers, India represents a major opportunity for Chilean cherries. As logistics improve and awareness increases, it could become Chile’s next key market for premium fruit exports.

Cherries under netting: full protection from sun, wind and rain

Covers

02 Jun 2025

Agricultural nets are gaining ground among Northwest US cherry growers, offering protection from rain, sun, wind and birds. Still a niche choice, they’re becoming increasingly strategic for premium varieties in response to increasingly extreme weather.

Electrostatic pollination boosts U.S. cherry yields without bees

Tech management

29 May 2025

In Northwest U.S. orchards, electrostatic pollination is improving cherry yields and reducing reliance on bees. This technique works even in poor weather, boosting fruit set and increasing output by up to one ton per acre in key varieties like Tieton and Coral Champagne.

A natural cherry orchard in the Himalayas: a veteran's ethical choice

Specialties

29 May 2025

On a shaded hillside in Narkanda, a veteran and his wife grow chemical-free cherries. Their journey, born from personal loss, became a beacon of hope and resilience. A touching story of natural farming that nourishes the body, honors the earth, and inspires hearts everywhere.

Mercadona bets on 8,500 tons of Aragon cherries for the 2025 season

Markets

29 May 2025

Mercadona will purchase 8,500 tons of cherries from Aragon during the 2025 season, representing 77% of the national total. The campaign supports the local economy, creates 3,000 jobs, and promotes a sweet, nutritious Spanish fruit from suppliers like SAT Vidrio and Summer Fruit.

Cherry boom: Russian and Belarusian traders move to Uzbekistan

Markets

28 May 2025

Record demand for Uzbek sour cherries: traders from Russia and Belarus relocate to secure direct supply. Spring frosts in Europe fuel demand as Uzbekistan targets record frozen fruit exports of premium quality, entering new markets and increasing its regional influence.