News about Press Review

Cherry cultivation in South America: Tapia focuses on irrigation, pruning and rootstocks

Tech management

16 Sep 2025

Chilean agronomist Sebastián Tapia will speak at the VI Huacho Symposium. His focus on cherries highlights water management, early pruning, and rootstock choice as essential tools to achieve premium fruit quality, even in regions facing shorter or milder winter conditions.

Chilean cherries target South Korea: health and digital strategy to win market

Markets

15 Sep 2025

The Chilean Cherry Committee launches a strategy in South Korea focused on health, digital promotion and tastings in retail stores. The goal is to surpass the strong competition from local strawberries and win over Korean women consumers aged between 18 and 50 years.

How cherries in Patagonia survived frosts down to minus 9 degrees

Tech management

12 Sep 2025

Frosts as low as -9°C did not affect cherry production in Patagonia thanks to sprinkler irrigation systems that protect flowers and buds. The Cherry Growers’ Chamber reassures: no damage to crops, but targeted investments are needed to face extreme weather events.

Cherries: Chile thrives on private investment, Argentina eyes a comeback

Production

11 Sep 2025

Chile and Argentina face the cherry market with opposite strategies: the former grows through stability and private investment, the latter seeks revival after years of uncertainty. Innovative packaging now stands out as the decisive factor to win space in global markets.

Record Picota: Jerte PDO closes 2025 with 1.3 million kg certified

Specialties

10 Sep 2025

The Jerte PDO closes its 2025 season with 1.3 million kg certified, surpassing the previous year. The campaign was led by picota cherries, supported by new varieties such as Lapins, Burlat and Van, which extended the market season and boosted the PDO’s visibility worldwide.

Cherry shelf-life extended to 21 days with Vidre+ controlled-release technology

Post-harvest​

08 Sep 2025

A study by the University of Life Sciences in Bydgoszcz shows that Fresh Inset’s Vidre+ technology, with controlled 1-MCP release inside packaging, keeps cherries fresh for up to 21 days, improving firmness, preserving stem colour and enhancing overall fruit quality.

Fresh cherries in Japan: declining production and new trends for 2025/26

Production

08 Sep 2025

Japan’s fresh cherry market saw a 22.4% drop in consumption during the 2024/25 season, with a modest recovery forecast for 2025/26. Limited domestic production is straining supply, affecting the Furusato Nozei program and shifting summer gift trends among younger consumers.

Sweet or sour? The strategic choice in B2B frozen fruit

Processed

05 Sep 2025

In frozen fruit B2B, the right balance between sweetness and acidity is essential: it shapes taste, formulations, compliance, and supply stability. A poor choice may lower consumer acceptance, raise costs, and undermine competitiveness in highly demanding international markets.

Ugly cherries and market crisis: climate change reshapes the beauty of harvest

Quality

04 Sep 2025

An increasing number of deformed cherries are discarded due to strict aesthetic standards imposed by retailers. This phenomenon, linked to climate change, reduces farmers’ profitability and increases food waste, threatening the sustainability of the entire supply chain.

Record cherry crop in the Pacific Northwest, but farmers face a bitter season

Production

04 Sep 2025

Despite a high-quality and abundant harvest, cherry growers in the Pacific Northwest end the season with losses: labor shortages, high supermarket prices, and weak demand have strained producers in Oregon and Washington, two of the leading cherry regions in the US.