On 20 January 2024, a cargo ship reached the container dock at Shanghai Pudong International, carrying high-quality Chilean cherries in a shipment organised by Joy Wing Mau (JWM). This marks the start of the 2024 season and represents the success of JWM's innovative approach in the fruit trade between China and Chile.
Despite the climatic challenges faced by the cherry industry in Chile, JWM has demonstrated its commitment to linking global resources through creative strategies.
The company has focused on product quality, ensuring that Chilean cherries meet the demand of the Chinese market. This was made possible through direct purchasing, the integration of first-class supplies and the coordinated management of all stages of the supply chain.
The vessel, leased for the 2024 season, was welcomed with celebrations at the Shanghai Waigaoqiao Pier, involving Joy Wing Mau, Shanghai International Port Group, Maersk, suppliers and Ouheng Group. JWM's leading position in the industry was consolidated through its collaboration with Maersk, the shipping giant, to create a 'direct route from Chile to China', reducing the length of the logistics chain.
The company ensured the freshness of the cherries through intelligent temperature controls during the voyage and the use of cold storage on the ship. The aim was to ensure that Chinese consumers could enjoy fresh Chilean cherries during the Chinese Dragon New Year celebrations.
JWM also entered into a strategic agreement with the Maersk Group to further innovate in the transport of fruit between China and Chile, aiming to create a more efficient and cost-effective international cold chain transport system.
In addition to responding to market needs, JWM anticipated trends by launching the premium cherry brand, Joyvio Cherry, in response to the growing popularity of the fruit during the spring holidays. Looking ahead, JWM is committed to coordinating with industry partners to build a more competitive international supply chain, bringing fresh fruit from around the world to Chinese consumers and promoting a healthy lifestyle.
Read the full article: Asiafruit
Image: Asiafruit
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