News about Chile

Cherries: when social media and consumers shape the Chinese market

Events

21 May 2025

China leads global cherry consumption, but Chilean exports face challenges from domestic economy, competition, food safety perceptions and social media pressure. The industry reflects on innovative strategies to protect its reputation and secure future growth.

Chilean cherries: returns drop 40% after record-breaking yet disastrous season

Markets

21 May 2025

The 2024/25 Chilean cherry season sees FOB returns drop by 40%, reaching just over $1.8 billion despite a record production of 125 million boxes. China remains the key destination, but a new strategy is essential to maintain value and strengthen global market positioning.

Integrated nutrition: the key to premium cherry quality in Chilean orchards

Tech management

21 May 2025

In Chile, integrated nutrition management in cherry orchards boosts yield and fruit quality while reducing external inputs. Balanced fertilization, root stimulation and biostimulants ensure firmer, more uniform cherries fit for international premium markets.

Ñuble bets on cherry exports: New Day Fruits to build major packing facility

Production

20 May 2025

New Day Fruits will open a state-of-the-art cherry packing plant in Ñuble, backed by regional investment programs. With a 3.2 million kg capacity, it will serve local growers and create thousands of jobs. Ñuble aims to reach five plants in operation within two years.

Chilean cherries: better color and size with the Humic strategy

Quality

20 May 2025

Chilean growers embrace the Humic strategy to enhance cherry color, size, and uniformity. Results from the 2023 and 2024 seasons confirm higher quality, productive yield and profitability using Revital®, Potaliq® and Humic Kolour®, successfully tested across Europe.

Unity and shared strategy: Chile’s recipe for cherry export success in 2025/26

Markets

19 May 2025

Alejandro García-Huidobro (Prize) calls for greater unity and a new governance model for Chile’s cherry sector. Emphasis on shared strategy, quality, alternative markets and sustainable growth for 2025/26. Today’s decisions will shape export success.

Efficient pollination of Areko cherries: complete guide by Chilean climate zones

Varieties

15 May 2025

Key strategies to enhance Areko cherry pollination across Chilean climate zones. Covers best pollinizer cultivars, orchard layout, hive management, and pollen application to improve fruit quality, productivity, and uniform flowering for consistent cherry yields.

Cherry farming in Chile and Greece with KISS system (Keep It Super Simple)

Tech management

14 May 2025

The KISS system for cherry cultivation, developed in Chile and promoted in Greece, focuses on simplicity, pruning efficiency, and cost reduction. A sustainable method that boosts fruit quality and yield, ideal for tackling labor shortages in orchards.

Meda™ cherries: early premium varieties expanding from Europe to China

Varieties

14 May 2025

The Meda™ cherry breeding program celebrates 15 years of innovation, showing outstanding results in Europe and Chile. With Kordia-level quality and earlier harvest, these premium varieties target top-tier markets, including China, with growing export potential.

Santina cherries and bacterial canker: protecting Chilean orchards from Pseudomonas syringae

Crop protection

12 May 2025

The Santina cherry variety is highly vulnerable to bacterial canker caused by Pseudomonas syringae. Discover causes, symptoms, effective prevention and management strategies to protect Chilean orchards and ensure sustainable, profitable cherry production.