News about Press Review

The harvest of early cherries in the Ebro Valley will begin in mid-April

Production

06 Apr 2026

In Spain’s Ebro Valley, early cherry harvest will start on April 15. Covered crops show resilience despite unstable weather, while uncertainty remains for mid and late varieties due to rain and wind during flowering.

Dark-skinned cherries: a boon for gut and brain health

Health

03 Apr 2026

Dark sweet cherries improve gut microbiota, reduce inflammation, and support memory and focus. Scientific studies highlight benefits for metabolism and cognitive health, especially in higher-risk individuals and widespread metabolic conditions, with growing scientific validation.

Mercadona’s cherries: the Spanish company is investing heavily in domestic produce

Markets

02 Apr 2026

Mercadona strengthens its 2026 cherry campaign with over 6,000 tonnes of Spanish fruit, doubling volumes. A strategy focused on short supply chains, national growers and price stability, supporting key cherry-producing regions across Spain during the season market growth.

A sweet success: the story behind the chocolate-covered cherries

Processed

02 Apr 2026

The story of Tibbenham Chocolates in West Virginia shows how a passion for chocolate-covered cherries became a thriving local business, driven by steady growth, WV SBDC support, and a strong economic impact in Barboursville and across the state, boosting local jobs and production

USDA proposes new rules for Washington sweet cherries: larger sizes and updated packaging

Quality

26 Mar 2026

USDA proposes new marketing rules for Washington sweet cherries: higher minimum size requirements, exceptions for Rainier and Royal Anne, updated packaging categories, and more aligned standards to support grower profitability and access to crop insurance.

Jerte Valley in bloom: PDO Cereza del Jerte looks ahead to a strong season

Production

24 Mar 2026

Jerte Valley turns white with blossom as PDO Cereza del Jerte begins the season on a positive note: expectations are for 10 million kilos of certified cherries and between 2 and 3 million kilos of picota, pointing to an encouraging start for the campaign.

Quillón is turning to digital technology to revitalise the local Corazón de Paloma cherry

Specialties

19 Mar 2026

In Quillón, the Agroclima Corazón de Paloma project brings a mobile app, weather stations and agroclimatic models to help around 60 small cherry growers manage orchards, protect a heritage variety and respond more effectively to climate change impacts.

Successful Tasmanian grown social media campaign for cherries

Consumption

19 Mar 2026

Social media campaign promoting Tasmanian cherries in Sydney and Melbourne reached over 1.49 million views and 15,600 interactions. Targeting Asian communities during Lunar New Year, the strategy leveraged influencers and high-engagement digital content strategy.

Jerte PDO cherries: new varieties expand market and supply calendar

Specialties

18 Mar 2026

Jerte Valley PDO expands its cherry season with new certified varieties. Between favorable winter chill, growing European demand and insurance challenges, the sector focuses on quality, brand recognition and access to new international markets global competitive.

Cherries: research in New Zealand and Australia tackles unstable weather impacts

Tech management

17 Mar 2026

Research in New Zealand and Australia examines how rain, protective covers, humidity and calcium affect cherry firmness and fruit quality. The project aims to help growers manage increasingly unpredictable weather and safeguard high-value export markets worldwide today.