News about Press Review

The Jerte Valley relies on tourism to promote cherries

Specialties

17 Feb 2025

As Felisa Cepeda, president of the Society for the Promotion and Development of the Jerte Valley (Soprodevaje) explained at Fitur 2025, the product ‘was born out of a passion for the Jerte Valley and our most emblematic product, the cherry'.

Mundoagro Capacita: new lectures on post-harvest and quality of the sweet cherry tree

Quality

13 Feb 2025

"All the post-harvest management will be reflected in the next harvest. Therefore, we must emphasize irrigation, nutrition, and summer pruning, among other things. We conduct all these checklists to achieve extraordinary quality fruit, which is what the markets demand from us.”

Lunar New Year 2025: China celebrates with low-cost cherries

Consumption

11 Feb 2025

The reaction on Chinese social media was immediate: many users shared images and enthusiastic comments, celebrating the ability to buy the fruit without having to calculate their budget. The term "cherry freedom" has gone viral.

Northwest (US) cherries: harvest rebounds after a difficult year

Markets

06 Feb 2025

“Shipments in California (2024) peaked on May 17, compared to June 12 in 2023. That’s a good thing,” said B.J. Thurlby, president of the Northwest Cherry Growers, in his assessment of the 2024 season.

Chilean cherries boom in India: sea shipments drive exports

Markets

05 Feb 2025

Chile has almost doubled its cherry exports to India in the 2024/25 season. With the recent arrival of several sea containers, the export volume increased from 367 tons in 2023/24 to 708 tons in 2024/25, according to the Chilean Cherry Committee of Frutas de Chile.

Record cherry sales thanks to TikTok: Tasmanian cherries conquer Asia

Markets

03 Feb 2025

Most TikTokkers guarantee the delivery from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” said Jack Wang, from Lucaston Park Orchards.

New course on cherry post-harvesting: over 700 participants in Mundoagro's video lessons

Events

31 Jan 2025

The course is taught by consultant Patricio Morales. As the professor explained, in January 2025 we will already be entering the heart of the late post-harvest management of the cherry tree, which is very important in terms of production to be harvested in the new season.

Mumbai toasts Chilean cherries: success beyond expectations thanks to quality

Markets

31 Jan 2025

The container, supplied by grower-exporter Subsole, reached Mumbai on January 22. According to a statement from IG International, sales have since increased, and Indian consumers have responded positively to the quality and taste of the premium cherries.

Cherries and health: many benefits thanks to antioxidants and bioactive compounds

Health

31 Jan 2025

The high content of antioxidants in cherries, particularly anthocyanins, which have antioxidant and anti-inflammatory properties. These contribute to cardiovascular health by improving blood vessel function and reducing the risk of heart disease.

The Bisceglie Cherry Consortium (Italy) launches a training course for employees of cherry farms

Events

29 Jan 2025

The course is promoted by the Consortium of Cherry and Typical Fruit of Bisceglie in collaboration with Confagricoltura Bari-Bat. It has three key topics: the phenomenon of cracking in cherry trees, the use of covering systems, and early varieties with low chilling requirements.