News about Press Review

Lightweight agrivoltaics over cherry trees: a pioneering pilot plant in Germany

Covers

18 Apr 2025

A groundbreaking agrivoltaic pilot project in Germany installs lightweight solar panels over cherry orchards using existing weather protection systems—maximizing land use, preserving fruit yields and offering a replicable, sustainable model for smart farming across Europe.

China opens to Spanish cherry exports: protocol signed

Markets

17 Apr 2025

Spain and China have signed a long-awaited protocol allowing Spanish cherries into the Chinese market. The deal could boost non-EU exports. FEPEX welcomes the move, highlighting the importance of diversifying markets for the fruit sector's growth.

California cherry season starts later with lighter crop but strong quality

Production

16 Apr 2025

California's 2025 cherry season is starting a week late with lower early yields. Fruit size looks strong, but fair pricing is needed to support growers and ensure continuity across California’s fruit supply chain, especially in a competitive and unpredictable global market.

Winning strategies to boost cherry sales in 2025

Markets

16 Apr 2025

Superfresh Growers shares strategic insights to grow cherry sales in 2025: demographic focus, purchasing behavior, digital visibility, seasonal marketing, and innovative ways to position cherries as a must-have treat for every consumer segment.

Los Antiguos Cherries Granted Official Designation of Origin

Specialties

15 Apr 2025

Los Antiguos Valley cherries receive Designation of Origin: a major step for producers and regional identity, with export benefits, brand protection, enhanced product value and stronger positioning in international markets.

The FE cherry: a tart treasure grown to survive -45°C winters

Breeding

11 Apr 2025

From snowy Montana comes the new “FE” cherry, cold-hardy to -45°C and ideal for pies, wine, preserves, and fresh eating. Backed by 60 years of family-driven selection, it’s now available from HoneyberryUSA, a leader in American cold-hardy fruit farming.

New Zeland cherry exports hit record: volumes up 33%, booming in Asia and US

Markets

09 Apr 2025

New Zealand cherries hit a historic record: 5.07 million kg exported (+33%) and export value over NZD 124 million. Asia, US and Middle East drive demand, with high prices and strong prospects for the cherry industry and wider horticulture sector.

Jerte Cherries (Spain): blossom begins, first harvest in 40 days

Production

08 Apr 2025

In Spain’s Jerte Valley, over two million cherry trees are now in bloom: the first cherries will be harvested in 35 to 40 days. The D.O.P. adds new certified varieties like Van, Lapins, and Burlat, extending the season until August and focusing on high-quality production.

The Montmorency cherry is the superfood of 2025

Consumption

07 Apr 2025

Fruits and by-products of the world's main cultivated sour cherry variety lead the 2025 food trends: versatile, rich in nutrients and natural melatonin, they support muscle recovery and enhance every dish. A sustainable superfood conquering the food world.

The Jerte Valley relies on tourism to promote cherries

Specialties

17 Feb 2025

As Felisa Cepeda, president of the Society for the Promotion and Development of the Jerte Valley (Soprodevaje) explained at Fitur 2025, the product ‘was born out of a passion for the Jerte Valley and our most emblematic product, the cherry'.