The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.
Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.
"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.
Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.
Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.
"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."
This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.
Source: Portal Frutícola
02 Sep 2025
A two-year study in Iași, Romania, evaluated the phenological, physiological, and productive responses of three cherry cultivars to climate stress. Results provide key insights for varietal selection and orchard management under water scarcity and global climate change.
24 Apr 2025
A recent study explores how cryopreservation and in vitro culture affect the cherry tree microbiome. Endophytic bacteria can improve plant regeneration, unlocking new opportunities for clonal propagation and biodiversity conservation in horticulture.
17 Apr 2026
A study on sweet cherry grown in Northern Greece examines transcription factors PaWRKY57 and PaNAC29, highlighting their key role in fruit growth, color development and in the molecular mechanisms regulating ripening in non-climacteric fruit species.
17 Apr 2026
CEAF research shows that rootstock and variety combinations influence drought tolerance in cherry trees in Chile, where rainfall is sharply declining. The study highlights strategies to improve water use efficiency and irrigation management in extreme climate conditions.
