In China, Chilean cherries are also bought on social media

24 Jan 2024
1394

The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.

Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.

"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.

Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.

Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.

"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."

This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.

Source: Portal Frutícola


Cherry Times - All rights reserved

What to read next

The Bisceglie Cherry Consortium (Italy) launches a training course for employees of cherry farms

Events

29 Jan 2025

The course is promoted by the Consortium of Cherry and Typical Fruit of Bisceglie in collaboration with Confagricoltura Bari-Bat. It has three key topics: the phenomenon of cracking in cherry trees, the use of covering systems, and early varieties with low chilling requirements.

Cherry allergy: tips for diagnosis, treatment and prevention

Health

18 Jul 2024

Allergy to cherries can be primary or secondary. Primary cherry allergy occurs when the immune system reacts directly to the cherry protein itself. Secondary cherry allergy, on the other hand, is a phenomenon of cross-reactivity.

In evidenza

How 1-MCP extends sweet cherry shelf life: tests on Kordia and Regina in Poland

Post-harvest​

18 Sep 2025

A recent study in Poland confirms the effectiveness of 1-MCP in extending sweet cherry shelf life. The treatment reduces weight loss and preserves visual and nutritional quality. Promising results for Kordia and Regina varieties after 21 days in cold storage.

Cherries and health: the fruit that helps prevent diabetes, stroke and heart disease

Health

18 Sep 2025

New research shows that cherries, rich in antioxidants and anti-inflammatory compounds, can lower the risk of chronic diseases like diabetes, stroke and heart disease. Including them daily supports cardiovascular health, blood sugar regulation and overall wellbeing.

Tag Popolari