The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.
Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.
"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.
Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.
Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.
"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."
This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.
Source: Portal Frutícola
31 Jul 2024
"We have designed a liquid formulation highly concentrated in high quality pollen - explains Rodrigo Martínez, CEO of BioPollen Solutions - We are currently using drones, helicopters and aeroplanes, which allow us to apply a 200-hectare field in just a few minutes".
17 Dec 2024
A study conducted in Romania analysed the influence of the grafting time on the quality and quantity of planting material in the cv. Kordia and Carmen on Prunus mahaleb rootstock in order to identify the most suitable grafting period in terms of quality and quantity of material.
10 Apr 2026
The first Spanish greenhouse cherries reach the European market with very limited volumes and prices up to €80/kg. Strong demand from the Netherlands, Scandinavia and the UK, while the open-field season may start later than usual, impacting exports.
10 Apr 2026
A study on 22 sweet cherry cultivars in Zaragoza examines how warmer winters affect dormancy and flowering. Declining winter chill alters phenology and threatens yield, varietal adaptation and long-term sustainability in Mediterranean growing regions.
