In China, Chilean cherries are also bought on social media

24 Jan 2024
1120

The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.

Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.

"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.

Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.

Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.

"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."

This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.

Source: Portal Frutícola


Cherry Times - All rights reserved

What to read next

The Lari Cherry receives Protected Geographical Indication

Specialties

21 Jun 2024

Tuscany region (IT) maintains its leading position in Italy for the number of PDO and PGI labels for wine and food. The 'Ciliegia di Lari PGI' is now the 146th Italian PGI in the food sector and the 324th among all agricultural geographical indications in Italy.

An overview of S-alleles of cultivated sweet cherries

Breeding

21 Dec 2023

Since then, information on the S-genotypes of sweet cherry cultivars has been constantly increasing. This information is very important for cherry growing, breeding, and breeding research. The S-genotypes of 1,700 sweet cherry accessions were recorded.

In evidenza

Germany's 2025 cherry harvest surges 41% over 2024, Above Average

Production

11 Jul 2025

Germany’s 2025 cherry harvest is projected at 49,900 tons, marking a 41% increase from 2024 and 10.4% above the 10-year average. Sweet cherries (Süßkirschen) show strong growth, while sour cherries (Sauerkirschen) also rebound. Favorable spring conditions boosted yields.

Ganaspis kimorum survives winter: new biocontrol against Drosophila suzukii in Michigan

Crop protection

11 Jul 2025

Ganaspis kimorum, a parasitoid wasp, demonstrates strong overwintering ability in Michigan cherry and blueberry orchards. This finding supports its potential as a reliable biocontrol agent against Drosophila suzukii and for establishing stable populations across growing regions.

Tag Popolari