The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.
Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.
"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.
Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.
Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.
"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."
This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.
Source: Portal Frutícola
25 Sep 2024
National producers of tart cherries and cranberries are reacting against a revision proposal by the U.S. Food and Drug Administration, which introduces radical changes in the classification of certain foods, including these nutrient-rich fruits.
25 Sep 2026
The velvet longhorned beetle, Trichoferus campestris, is an invasive wood-boring beetle detected in Utah, Illinois, Minnesota and other US states. It can infest dry wood and many tree hosts, including apple, cherry and peach, while its long-term impact remains uncertain.
06 Oct 2026
Chile’s processed fruit and vegetable exports rose 7% in January-August 2026, totalling US$2.271 billion. Frozen products led growth, with raspberry export value up 63% and cherries up 51%, supported by higher volumes and prices and a broader international market reach.
06 Oct 2026
Germany’s 2026 cherry harvest reached 48,500 tonnes, 7.8% above the ten-year average. Sweet cherries drove the increase, while sour cherry output fell 16.8%. Destatis also reported sharp regional differences among Germany’s main cherry-producing regions and states.
