The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.
Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.
"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.
Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.
Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.
"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."
This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.
Source: Portal Frutícola
16 Sep 2025
A study from Oregon reveals wild bees are exposed to pesticides not from treated crops but from spontaneous plants like dandelions. A new approach to vegetation management in orchards is needed to effectively protect all pollinators and ensure ecosystem resilience.
12 Nov 2025
At Fruittrade 2025, ANASAC shared its strategies to strengthen sustainable fruit farming in Chile. Focused on cherries, the company presented tech solutions and economic incentives to promote low-impact practices and boost international competitiveness.
07 Apr 2026
A University of Bologna study confirms the effectiveness of Europollen Zimex on Kordia cherries and Dori kiwi in Emilia-Romagna, showing improvements in fruit quality and fruit set, based on data collected in commercial orchards during the 2025 growing season.
07 Apr 2026
Multifunctional cherry covers affect microclimate, photosynthesis and yield. Trials in Emilia Romagna and Campania show that 20% shading improves plant water status, fruit growth and productivity while maintaining overall fruit quality under varying conditions.
