The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.
Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.
"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.
Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.
Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.
"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."
This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.
Source: Portal Frutícola
22 Aug 2024
Modified Passive Atmosphere Packaging (MAP) is widely used during storage and transport after harvest. MAP allows an adequate moisture level to be maintained within the package, preventing dehydration of the fruit and stalks.
07 Feb 2025
A recent study from Korea investigated the combined effect of ethyl formate (EF) and cold on this invasive species, analysing metabolic changes to better understand the impact on the insect's physiology.
30 Dec 2025
A study from China shows that pre-cooling sweet cherries at 4°C can reduce cracking by over 50%. Cultivars Jiahong and Hongdeng react differently, but both benefit. Physiological and genetic data support the effectiveness of this low-impact postharvest solution.
30 Dec 2025
South Africa is strengthening its cherry industry and aims to access the Chinese market by the 2026/27 season. With earlier harvest times than Chile, expanding planted area, and growing export potential, it could become a key supplier during weeks of limited global availability.
