The sale of Chilean cherries in China generates high expectations in the Asian country every year, and the growth of the market has allowed them to diversify the means by which the fruit is sold after its arrival.
Thus, importers have expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience to make sales mainly through TikTok and Red Book.
"In terms of volume, about 5% to 7% of total sales are sold online", Andres Nawrath, Market Manager Asia at Copefrut, explains to Portalfruticola.
Regarding the price, Nawrath comments that it is low, as it is very competitive. However, sales are made every day during the season, 'especially at dinnertime'.
Chinese consumer behaviour is very well suited to this type of sales, which is why it is a mode that has grown so much in recent years.
"They are impulsive consumers", says Nawrath. "They buy quickly through the phone, with home delivery and receive instant information about the product, its attributes, size, etc."
This season, Chile expects to export a total of 81,477,564 boxes (5 kg/cu) to China.
Source: Portal Frutícola
06 May 2025
The centenary cherry trees of Sierra Sur in Jaén, a unique cultural and agricultural symbol, are at risk of disappearing due to labor shortages, low profitability, and climate change. Discover the causes, numbers, and possible solutions to save this treasure.
16 Apr 2024
According to the cherry yearbook recently published by iQonsulting, during the 2023/24 season, 413,979 tons of Chilean cherries were exported. For this latest season, the estimated value could exceed $3 billion FOB.
28 Jan 2026
Areko shines among Chilean cherries thanks to its excellent condition after 40 days of cold storage. Promoted by ANA Chile, this variety joins Sweet Saretta and Sweet Stephany, two promising UNIBO cherries with strong performance in size, firmness, and post-harvest durability.
28 Jan 2026
Embryo rescue is a key technique to improve early sweet cherry propagation by overcoming embryo abortion. A study from Washington State University explores culture media, hormones, and fruit stages to enhance in vitro germination with promising outcomes.
